I'v been trying to rank for this word for a long time
-
Hi,
I have this one page designed to rank for a spesific word i google (sweden). The page has a flawless moz grade A on-page. While my competator ranks for their subdomain, also grade A.
I rank 6 he ranks 2 in google. Would I be doing a misstake if i 301 directed it to mu subdomain.
In visitor perspective it would be a better landig page aswell. I dont want to lose my rank though.
Best practice, anyone?
-
Well if you redirect to the root domain you may still lose your position. Google has pulled out that particular page to show because it's the most relevant page on the website for that particular query. It makes more sense to either add more content to that page or increase the number of links to it.
Is there anything your competitor is doing on their page that you're not? Can you do it better? Can you give more value to readers of that page?
-
Hi Bjorn,
The simple answer is to work on the link profile for the page.
The difference between achieving 2 or 6 is likely fairly small as magicrob indicated.
I would:
- Review internal linking to the page to ensure that it is getting some help from your higher authority page(s)
- Work on obtaining more good quality external links using a diverse range of anchor text.
Also, remember that with regionalization and personalization, rankings are indicative these days, not set in concrete. Obtaining and maintaining good Page Authority and Domain Authority should always be a part of your plan.
Sha
-
Actually, studies have shown that click through rate drops off dramatically after search result #3 and continues to drop the further you go down the page... Being on page 1 isn't necessarily good enough anymore!
-
Personally, I would be happy in your position and and not mess with much. That's just me. Ranking 2 or ranking 6........... both are good. Right?
-
Im sorry I did a misstake here, its the root domain ofcourse!
My page /page is ranking number 6 and I about 10 links to that page and my question is if I was to redirect that page to my root domain instead would that be a mistake?
-
Hi
Yes it would probably turn out to be a mistake if you redirected a page to a subdomain. Subdomains are considered more like separate sites than folders or pages. If you haven't got a subdomain with as-strong a link profile as your current ranking page then you'll likely lose the ranking, either temporarily or permanently.
Are you acquiring links to your current ranking page? That's probably the difference between position 6 and position 2.
Cheers
Rob
-
Can you share a link to your site, and your competitors site. I would love to take a look at it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor ranks high, but how?
On our campaign, I have three local competitors which I like to keep an eye on. Two have been around for years but the other is pretty new. According to Moz, he has a Domain Authority of 1, has no backlinks and ranks lower on every keyword I keep track of. How then is he getting ahead of us for certain search terms? Can Moz not give any more information?
Competitive Research | | robandsarahgillespie0 -
Long tail keywords / Close variations of keywords / Duplicate Content
In a classified site, people usually search for the same item with different keywords which are often very close to each other and point to same set of results: e.g. honda civic for sale
Competitive Research | | razasaeed
used honda civic for sale
civic for sale
used civic for sale
used civic All the above keywords should actually lead to same results i.e honda civic for sale. Our competitor is creating a page for each one of these www.sitename.com/q/honda-civic-for-sale/
www.sitename.com/q/used-honda-civic-for-sale/
... and so on Basically they create a page for each high traffic keyword they encounter where as we have very structure search. How to compete with that ? They are ranking on all these long tail keywords because of separate landing pages though most of the pages are duplicate of each other. 98% same content (all are showing honda civics) Should we go that route OR optimize our single page focusing on keyword with highest traffic and hope google will rank us for the related keywords as well ?0 -
How to understand a site's current ranking
I know this is basic stuff, so sorry for the beginners post... I offer primarily web design services, and I need to know when taking on a new client, how can I assess the current 'lay of the land' for their site in terms of their SEO? I have had some issues in the past where launching a new design negatively affected their performance for their keywords, and obviously I would like to avoid this in future without having to go to 3rd parties. In particular I have an issue where the client themselves are very bad at giving information about what keywords they currently rank for, and what SEO activities they may have done in the past. How can I make these assessments myself? thanks for any help p
Competitive Research | | panamandm0 -
Continuous drop in Rankings on Google.uk
I have a Website who was ranked top 6 for most competitive keywords on Google.co.uk but suddenly dropped to page 2 after 21st January 2013 and later back to top 10 position and now dropped to pages 2 to 5, for most terms. I initially thought it was the transition rank causing this fluctuations. The strange thing is, i haven't done anything wrong in terms of back linking efforts. My site is content rich and offers real value to users also, the website PR increased from 3 to 4 recently, my site seomoz rank, PA, DA and Moz trust is higher than top ranked websites above mine. Please any suggestions?? Kindly help.....
Competitive Research | | ayo10 -
So What's Up With Those Crappy Search Results?
I used to rank for some keywords now I've been outranked by crappy websites. But what amazes me most is that among the top 10 results for a particular keyphrase, 3 of these results point to websites that are no longer online! Worst than that, these websites have to backlinks! So how come 404 pages / non-existing websites rank higher than I do? Is Google loosing it or are they trying to create so much confusion in the hope that website owners will turn to Adwords?
Competitive Research | | sbrault740 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910 -
Ranking keyword VCA
We want to rank higher on the keyword VCA. Our direct competitor VCAnederland ranks one place higher and we want that place. If we look at some statics from the Open site explorer, we score better. PA: VCAdirect = 53 VS competitor = 46 DA: VCAdirect = 43 VS competitor = 39 Total links = VCAdirect = 8415 VS competitor = 3051 External followed links = VCAdirect = 8178 VS competitor = 1059 Linking root domains = VCAdirect = 146 VS competitor = 105 SEOmoz competitive Domain Analysis (gives other numbers) DA: VCAdirect = 44 VS competitor = 40 DMozrank: VCAdirect = 4.30 VS competitor = 4.50 DMozTrust: VCAdirect = 4.00 VS competitor = 4.18 when I analyze the site with the SEOmoz tool. We see this figures: VCAdirect: PA: 53 / MozR: 5.89 / MozT: 5.89 / Tot links 8415 VCAnederland: PA: 46 / MozR: 6.95 / MozT: 6.16 / Tot links 3051 On the on page Report card we score both an A. Where should we focus on to win the position?
Competitive Research | | PlusPort0
