Google+ Ranking Factors - Are Keywords meaningless ?
-
Hello Mozers!
On the Conversation Marketing blog, Ian Lurie published a lengthy article called Google Plus Box Ranking Factors Report. In it, he claimed amongst other things, that "Keyword relevance of your posts: Totally meaningless. Write whatever you want. Seriously. Just make it good."
What say you?
Are keywords really meaningless?
Thanks in advance!
-
I've seen examples that If you bold title posts like this it can appear in the personalized results for targeted keywords.
The most influential factors for appearing within the G+ Internal search are:
Personal Profiles - Keywords in Bio, Employment, Education; Account verification; Number of times you appear in other peoples circles
Brand Profiles - The number of times you appear in other peoples circles; brand verification & whether you have a the main keyword in the brand page name (although if this isn't consistent with your official website it jeopordises the brand verification with the rel=publisher coding)
-
For Ian's study on Google Plus Box Ranking Factors - I agree, Keyword relevance is not a huge factor. Don't think it really needs to be, since the Plus Box seems to provide influential people on a broad subject/topic. However, I don't expect to see Madonna popping up for SEO in the Google Plus box anytime soon. I'm not exactly sure where Google is pulling the data to associate the influencer with a particular keyword/topic, but I'm sure it has something to do with search trends, engagement (+1s, posts, etc..) and a variety of other factors.
As for your question "Google+ Ranking Factors - Are Keywords meaningless." This would be a totally different story and I believe keyword relevance has to be an important factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How google find, if google + likes were fake?
How google find, if google + likes were fake? Is there any negative effects of it? For example, I have 300 google accounts, can I manually make likes?
Social Media | | bondhoward0 -
How about the new Google Plus cover images?
I logged into several accounts this morning and have noticed Google Plus has changed their cover images/layout... again! When I edit the cover image, it only allows me to pick the old ratios. What do you think? Here to stay? Was there an announcement or anything about this?
Social Media | | AvalancheSearch0 -
Fetch for Google
Hi there! A short question from Holland: My developers made a mistake with a template on a subpage in Wordpress. When Google crawled my site again, Google found an empty page. The same day we loosed our #1 position on the main keyword and now we are on position #6. We restored the page the same day and asked Google to recrawl the page again (fetch for Google). But 48 hours later nothing changed. When I look in the cache date' the page still has the old date, while my competition has a newer cache date. We send some traffic to the page and did some facebook post on this page. Does anybody knows how to kickstart this page again?
Social Media | | remkoallertz0 -
Google Plus Page Knowledge Graph Browser Language Impact
Hello Moz! I have a validated and completed Google Plus Business Page. The problem is about the Knowledge Graph in the right column of serps when searching for my brand. First, all informations in my page are in french (Canada). But, the Knowledge Graph is working fine when my browser is configured in English. Nothing happen when my browser is configured in French. What do you think?
Social Media | | webit400 -
Google Plus Cover image
Does anyone have any tips on getting a super crisp cover image uplaoded to G+? I have a clear image, full dimensions of 2120 x 1192, but once I've uploaded it, G+ appears to compress it and it loses sharpness / quality. I have turned auto-optimise off, and and tried both JPEG and PNG files - PNG seems to work better, but still not quite there. Example: https://plus.google.com/116325067504054061939 (scroll up to see blurry text) Thx!
Social Media | | David_ODonnell0 -
Google+ 7 Packs
Are the 7 packs representative of Google+ business listings or Google + Places listings? This is making my head hurt..
Social Media | | CsmBill0 -
How do i change primary mail in Google?
By a mistake, Google have added on of our employeers gmail as the primary mail, that are attached to our YouTube channel. We want to delete that gmail, but without loosing our data, and all the information we have on our channel. We also want to connect to G+ with a new gmail, but now it seems that Google have created a G+ profile related to the "wrong" gmail. Have anyone got experience with this problem, and have a solution for this?
Social Media | | Petersen110