In-house SEO for dummies
-
I'm doing some SEO for a small company and they have a guy available to 'assist' me, but he isn't very SEO savvy. Also english isn't his first language.
If he could do 5-10 hours per week to help, and you were me, what sort of stuff would you show/teach him to do?
Thanks!
-
Hey Sven,
Thanks these are some good ideas!
Just got to try and keep his 5-10 hours full, shouldn't be too hard, fingers crossed!
T
-
Hi Tim,
These are the first things that came to mind:
-
Find blogs about a specific topic, write down the PA and email address of owner.
-
Find link directories relevant to your website, write down PA and email address of owner.
-
Get keyword difficulty data for a list of 1000 keywords.
-
Crawl website for 404's and give cms access to fix broken links
Goodluck and let us know how it works out!
Sven Witteveen
Expand Online
-
-
Yeah good thought, but unfortunately the guy is kinda new there too! ha
Im also thinking content creation probably isn't his strong suit.
Any other ideas?
-
Hi timscullin
This is not an easy question... If I were you, probably focused on info about company. If that guy knows how the company works and who are the targeted customers, in his opinion.
Maybe he can help you to write about the company, and probably you'll be able to write content for landing pages more easily.
In fact, you must to see and decided how could that guy help me?
I hope this answered help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about reciprocal link building. I'm not an SEO professional, just a local service business owner.
I did a link page on my website 13 years ago and never took it down. Should we scratch that page all together? Is it ok with Google to do a page on Recommended local service providers. Maybe I can keep some of those reciprocal links if that's the case...
Link Building | | FVLMS0 -
Links built by previous SEO company are mostly 'dead' - will this affect me?
Hi, This is my first post/question in the forum - so apologies if this topic has already been covered - or if the question seems daft! Here's the issue: I have started working on two websites, and have been doing a lot of on-site work, increasing valuable content, etc... I'm now slowly moving onto more off-site stuff and have noticed that a lot of the backlinks to both websites (built by SEO companies before I got here) are 'dead' and simply return 404 errors (yet they still show up in site explorer). I'll be honest, the links aren't great; the SEO companies have taken the word 'relevant' and completely re-defined it in their books! Will these links - from sites that aren't relevant... but are dead - have any impact on my SEO efforts from now on? Or should I treat these sites as a kind of 'clean slate' and work on building the brand naturally through social media and user experience, etc? Also - I'm re-structuring the internal pages of the site... would it be worth re-directing the old URLs (with all the dead in-bound links - that may have suffered a -50 penalty) to the new ones, or just start fresh with the new pages? Any advice, tips or stories to share (relevant ones, of course!) will be greatly appreciated! Thanks, Nick
Link Building | | Danapollo1 -
Are link exchanges bad for SEO these days? Also, is adding my site to free yet relevent directory sites a bad idea?
I operate a computer services company in Eugene, Oregon called "Eugene Computer Geeks". We do a lot of web design, and need incoming links to my site very badly. Lately I've been asking clients if they would link to me, but they almost always ask for a link in return. If we exchange links, does Google penalize my site? Would the incoming link be better for SEO if I'm not linking back to the other site? ALSO Is it possible that manually submitting my site to free, yet relevant web directories would hurt my rankings? It's not a big deal to me if it doesn't help my rankings, as I see a benefit to having my site listed, but wanted to make sure there wasn't a chance that it would hurt my rankings. As far as I know all the directories are free from SPAM, porn, warez, or anything like that. Thanks!
Link Building | | eugenecomputergeeks0 -
Question to SEO experts about backlink tracking
Hi, could you recommend the best tool that you use to keep track of all the backlinks you have. I'd imaging there is a good software or website which lists all your backlinks with all relevant info for each link (PR of the linking site, authority level etc) thanks in advance for sharing.
Link Building | | limens0 -
What is the role of nofollow in SEO backlinking?
I'm checking out my competition on opensiteexplorer, who does quite well for the main keyword. I see that 40% - 60% of the backlinks are ref="nofollow" is there any benefit to such links? if i hire a linkbuilder, should I ever accept nofollow links? can u explain please update 1/18/12 i apologize, i mistyped. i was referring to ref="nofollow"
Link Building | | limens0 -
SEO value of expired Pages
We run a classified site and after every day there are thousands of ads/pages that get expired which has no use to visitors. What is the best practice to deal with them keeping SEO factor in mind? Should we keep them as they are linking to home page. redirect 301 to existing, 404 to home page or any other practice. Please advise.
Link Building | | razasaeed0 -
Charity / Donation - Website and SEO
I have a prospective client looking to do SEO- they are a charity and have a fixed one time budget. (The budget is surprisingly high) They are looking to have their site ranked for "charities in (our city)" and "dental charities" and any keyword variations. Adwords shows significant search volume and ranking difficulty is moderate per SEOmoz keyword difficulty tool. On page will be fairly simple and well handled, but am looking more towards the authority and link building. I am going to tackle 3 top quality directories, Yahoo, BOTW, and Business.com (as well as DMOZ but i've never had luck). But was wondering if there were any other nationally recognized sources that mozzers know about that would be a good place to start to get some links to the site. The organization is a clinic that provides free dental work to veterans. I have never handled SEO for a charity before, and my first instinct is that getting a link to the site will be much easier to get than if I ask them to give money to the foundation, so they would be glad to do it. Any other guidance would be appreciated. And I can give more details if necessary. Any other tips and insight would be appreciated. Thank you! Ian
Link Building | | itrogers0 -
What link building techniques do you teach to new hires with no SEO experience?
Right now I train my interns and new hires on 5 techniques: 1. Appropriate blog commenting the right way 2. Saving social bookmarks 3. Submitting a website to a directory 4. Publishing articles with links 5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO Are there some other lower level link building tactics you have tried to teach interns or new hires?
Link Building | | DanDeceuster0