How does Social Media really Impact SEO?
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It's become a common refrain that social media is critical to SEO. Taking this literally, I have been examining the impact of social media on specific pages and topical areas within my site. Specifically, I am looking at pages and content areas that we promote and link to via social media and I am seeing zero correlation to SEO success. Social media is not impacting my rankings at all. And we have a sizable social footprint.
Has anyone else done this type of analysis and seen different results?
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Hi Barret,
Have you watched these two Whiteboard Friday's by SEOmoz:
These aren't new videos, but there is a good amount of information in the mix that you could learn from.
Otherwise, a simple search on the SEOmoz Blog or Search Engine Watch will reveal an assortment of great links to read.
Hope that helps!
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Thanks so much
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Social is taken into account but is currently not very influential in SERPs. Expect its significance to increase.
Check out
Chat w/ Matt Cutt's saying social is not a strong factor but is considered
http://searchenginewatch.com/article/2199092/Spotlight-Keynote-With-Matt-Cutts-SESSFDanny Sullivan & Matt Cutts - Social v Links debate
http://www.seroundtable.com/google-links-social-15396.htmlAnalysis of impact of links, mentions and shares on rankings http://www.seomoz.org/blog/the-impact-of-authoritative-links-mentions-and-shares-on-rankings
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