My worst performing pages all have this /products/ URL structure...?
-
I rank first for my brand "example" on example.com
But my product pages simply don't rank. Frankly, I don't know where they rank, but it's not top 40. They are indexed, as searching "site:example.com" returns all my site's pages.
My product pages are outranked even by some of my shorter blog posts about the product.
My product pages are the only ones on the site that use a folder/directory in the url.
example.com**/products/**product-one is nowhere but this is the main product page.
example.com/short-blog-article-about-product-one.
Is the fact that the product pages are with the slashes a red herring and I should be looking for anther cause? Or is google saying, well these product pages are the only ones in these sort of path and therefore we'll treat them as secondary sources?
Thanks
-
Hi Milosz, thanks very much for your reply. I suspected the testimonial pages too. I have found a canonical meta field in my CMS, so I've added a canonical url in the header for all the testimonials for just one product to see how that works.
Hopefully the canonical meta data will be somewhat equivalent you the robots suggestion. I could look at the robots file if recommended.
For the testimonials to which I've added a canonical url (the product page), I have also taken those testimonials out of the sitemap.
I now wonder if I should meta noindex them too? What I don't want to do is stop google visiting the testimonial pages until they have crawled the new canonical meta tag, and I don't know how a noindex would affect that.
-
Hello,
Not sure if you figured it out but looking at your most recent ranking it seems you still have this issue. Your Title tags are just fine. Yes the H1 could be optimized but I've seen worse cases of H1s so this can't be it. What I did find out is that your product page has duplicate content shared with other pages therefore Google is picking the page with absolute unique copy as best option.
Check out where your testimonial's copy reside: https://www.google.com/search?q=%22Up+until+two+years+ago+I+was+a+gym+bunny+exercise+freak%2C+then+ill+health+meant+I+had+to+stop+exercising+on+a+regular+basis.+This+almost+drove+me+to+insanity.%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
I could be wrong but I don't think you were planning on having this page indexed:
http://www.reviber.co.uk/reviber%20plus%20success%20toning%20my%20legs%20and%20arms
You could fix this in a various ways, robots.txt/canonical but I would make sure google doesn't crawl your "testimonial" urls. .
Hope this helps,
Milosz
-
Edit.
-
Thanks, yes I know about the h1, those issues are also common to the much better performing pages.
-
Hmmm...one thing I notice is that you have the
tag say "Reviber Products" on each product page, rather than being the name of the product (for example:
Reviber Zen Physio
". That would be my first, easy fix to help boost the products.
Also, you may be stuffing your title tags a little much. The title for the Zen Physio page is 77 characters (Reviber Zen Physio | Percussion Hand Held Deep Tissue Body Massager | Reviber) You should try and keep it under 70.
-
-
That could not be your issue. I would look elsewhere. If you provide the actual URL we could take a look at it and see what could be done to improve rankings for the product pages.
-
I should add a few things:
-
Bing ranks these product pages at No1 for the respective products.
-
There is far more content in the product pages than in the blogs pages that outrank them.
-
-
Also, while URL structure can help, there are dozens of other things that can affect ranking. Does it use a CMS that renders the pages really slowly, but the homepage is solid HTML that pops up in no time? Do your product pages have useful/informative title tags and
tags? Is there good textual content on the pages that would pull in search results?
There are loads of other things to consider.
-
Well, looking at the scenario you have mentioned doesn't show anywhere that slashes are that cause of low search engine ranking. in-fact slashes doesn't even play any role in search engine position.
You need to strengthen your inner pages by acquiring some quality one way links (Do not purchase links), build link manually and gradually with the help of articles, PRs, guest posts, comments, blogging, etc.
You may want to PM me the url of your website to look into the real problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO benefits of terms used in Alt-tag, image name, page title
On our website, we have products that come in different colours, and we have created a different SKU for each one .e.g. our Acacia Evening Dress comes in 3 different colours (black, blue and red) - Acacia Evening Dress Black (J7048BLK), Acacia Evening Dress Blue (J7048RB), Acacia Evening Dress Red (J7048R). Would it be beneficial for SEO if on the image Alt-tag we used the terms 'Jadore J7048 Red Acacia dress', 'Jadore J7048 Black Acacia dress' and 'Jadore J7048 Blue Acacia dress', because 'Acacia' is the internal name we have given to this dress, not the name provided by the label, Jadore, as more customers would search for terms such as 'black dress' or 'Jadore J7048'? Can we use the same terms in the Alt-tag on the image and the page title? How important is the Alt-tag in searching?
Image & Video Optimization | | CostumeD0 -
Identical pages with different URL's
Hi All,I have a page with the titleFunny charactersanother page as Funny Characters/VideosAlmost all data is same in both URL's except the videos page will have 20+ video thumbnailsHow can i set Google not to index the images only on this page and consider both pages as identical and not create any issues but yet scan the videos.Thanks
Image & Video Optimization | | jomin740 -
Image ALt Tag in Sliders and Modules (Banner) in Joomla/Wordpress
Is it possible to do SEO for images in Sliders and Banner modules in Joomla? I would like to add ALT tags and Titles for those, if possible.
Image & Video Optimization | | ArthurRadtke0 -
What is the SEO value of images of geographic areas (states, counties, cities) on a page?
We want to put images for specific geographic locations on some new pages we are building and I am wondering if: A) What the SEO value of adding these images would be? B) Suggested Sources for the images. Right now we are looking at using panoramio, but would love some MOZ community advice! Thank you for your help MOZ Community!
Image & Video Optimization | | AlyssaN0 -
Will it help/hinder our local seo by including our local adress on multiple pages?
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page. We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for. Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original? For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham. All opinions greatly appreciated. Cheers!
Image & Video Optimization | | Silkstream0 -
Any special way to rank a youtube vid in google page 1 for a kw?
I've failed to rank a youtube video before , I don't know why.. but do you guys have something that can help me to rank a youtube video to google page one? backlinks? If yes, then what type of backlinks? Just like backlinking articles and websites? thx for the input guys
Image & Video Optimization | | martino8880 -
Looking for beta testers for new free video SEO/marketing tool
We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!
Image & Video Optimization | | AdamThompson0