Track shopping cart abandonment?
-
We have an e-commerce site, and we use Google Analytics.
We have created a "sales" goal + the funnel.
Our funnel has the following structure:
shopping cart - register - login - address - shipping - payment method - confirmation - sales
This helps us track "goal abandonment". But we're also interested in tracking "shopping cart abandonment". For example we can see that 100 visitors enter the shopping cart, and 80 of them proceed to register or other steps in the funnel. This means that 20% left the car (shown by a red arrow in Google Analytics).
Is there other way to see how many people left the shopping cart without proceeding to any of the other steps in the funnel, for example, people that closed their browsers or went to a page in the site not included in the funnel?
I know I'm missing something here...
Thanks!
-
I'm a bit confused by what you're asking, because it sounds like you've answered your own question.
You're looking for shopping cart abandonment, which is the first step in your funnel. You have data that shows 100 people enter, and 80 proceed to the next step. Isn't that what you're looking for? 20% shopping cart abandonment?
Have you looked at the funnel visualizer yet? That might shed some light as well.
-
Thanks for your reply.
Any other comments are welcome. Does anyone know a way to track only cart abandonment with Google Analytics, different from the one described in my first post.
Thanks!
-
I had a similar requirement. After some thought I decided to code my own solution for my site.
I wrote a module for my Cubecart Site that recorded Carts as they were populated and then flagged the carts that were checked out successfully thus leaving me with carts which were abandoned prior to check out.
I got some startling data that jump started some UX testing on my add to cart and browsing processes. After some analysis and chatting to customers I managed to sort a lot of issues and my abandonment rate decreased significantly, though I still see a fair few, however I think a certain amount are unavoidable.
Good Luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Can you accurately track lead source when using a cookie consent system?
With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.
Reporting & Analytics | | Marketing-EdJones0 -
Does analytics track an order two times by refresh on the confirmation-page?
Hi there,
Reporting & Analytics | | Webdannmark
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order? Someone that can clearify this?Thanks! Regards
Kasper0 -
301 Redirect tracking
Hi All, I have a 301 redirect tracking issue. I have a domain, say www.123.co.uk and I have that domain 301 redirecting to www.abc.co.uk. Looking in analytics, I do not see any referral traffic sources for the redirect i.e. I do not see www.123.co.uk as a referral (and I know it does sent traffic). My question is - how can I implement a solution that will show referral traffic from www.123.co.uk to www.abc.co.uk as a referal in analytics? Hope that makes sense?
Reporting & Analytics | | Webrevolve0 -
How to track forwarding URLs sent via DNS settings
Buongiorno from hot a humid wetherby UK. A client has gone ahead and set up DNS forwarding from www.ramsdens.tv to http://www.ramsdensforcash.co.uk now they wonder why theyve got no data showing in Google analytics. So knowing theyve gone ahead with this method of forwarding how is it possible to measure referrals originating from www.ramsdens.tv My only thought is to add a tracking parameter on the baclk of the forwarding url.Thanks in advance
Reporting & Analytics | | Nightwing
David0 -
Magento and Analytics - Unique purchases tracking
Hi guys, My ecommerce site is on Magento and in order to integrate it with Google Analytics, I enter my GA account number on the Account Number field in the backend. What surprises me is that some purchases are not tracked at all. So for the month of may GA shows X unique purchases when Magento shows x+5. Can this occur because the customer leaves the site before the confirmation page is shown? Thanks. Regards
Reporting & Analytics | | footd0 -
Google Analytics tracking code for completely new website
Hello! I use Google Analytics to monitor our company's websites. In the coming weeks we will roll out a brand new website for one of our brands to replace its current site. The domain name will remain the same. My question is, should I use the same tracking code that's been used on the existing site for the new site, or is there a benefit to creating a new tracking code? Thanks in advance!
Reporting & Analytics | | SmileMoreSEO
Erik0 -
GA stopped tracking traffic, suddenly, why¿? :-/
2 days ago GA stopped receiving data. It only stopped for one account of all my projects. At this moment there are 5 persons navigating the site and these days there where numerous visitors as they contacted the support team thru the site. GA says that it's receiving the code, hw, I checked it twice. The tracking code is located below the footer, in the body. It was there for few years.... I also checked if there is some js conflict, negative. Is there something that could make the tracking to stop? Does anybody experienced similar problems¿? Should I be worried...¿? (and with SEOmoz server with issues not sure when will see new results.......) EDIT: In Web Master Tools I see results for indexing, with yesterday date, so I assume that the site crawling is ok and must be GA issue.
Reporting & Analytics | | MilosMilcom0 -
Track Individual Organic Orders In Google Analytics
I was wondering if there is a way to track information about the individual order in google analytics. Currently I can see all of the organic traffic, rev, transactions, etc, but I would like to be able to know what those individual order numbers are, as well as be able to place test orders to see if organic tracking is correctly working. Does anyone know of a good blog walkthrough for this, or have any suggestions? Thanks (again individual organic order data not all data from a specific search engine or keyword).
Reporting & Analytics | | Gordian0