Keywords based domains redirecting to a site.. is it SPAM?
-
Keywords based domains redirecting to a site is considered spam isn't it ?
And if yes, then is it considered spam in all cases whether those domain based sites are related or non related to main site?
-
Hi Moosa,
The answer will vary based on the specific situation.
If you buy domains which have backlinks then redirect them to your site in an attempt to pass PR to your site, you are attempting to manipulative search rankings. That is clearly a problem.
If you buy keyword domains and put up 1 page sites with the goal of ranking for those terms, then forwarding them to your site, that is also clearly a problem.
If your site is SacramentoVacuums.com and you purchase all the local area site names (RanchoCordovaVacuums.com, FairOaksVacuums.com, etc) and redirect them to your site for the possibility of type in traffic, that is not a problem. Even if you purchased 100 such domains...these domains do not have backlinks, they don't have a site, you are not attempting to rank any of them, you are simply trying to gain a bit of extra traffic.
If you are concerned, you could always 302 redirect the sites. That would be an unusual implementation, but I do not see any problem with it.
-
Based on what you shared, absolutely.
My question is...why redirect the domains? If there is no backlinks to the site and there is no page on the site, the sole reason is for type-in traffic. If you have an established website with a long name, you could later acquire a short name and 301 redirect it for either marketing or type in traffic. For example, bankofthewest.com owns botw.com and it used to redirect to the main site. Now they use it for their mobile site.
-
I understand your point, Ryan. I also understand that Google itself recommend 301 redirect from one domain to another in genuine cases. so yeah you made a valid point (just that your answer was bit aggressive but I still appreciate your help. thanks!).
Ok To be specific in my case- its in house, we already have two existing EMDs (not developed as sites) and we are planning to permanently redirect them to another EMD (even though it is EMD but still it will be developed as a proper brand site.).
So i guess you reckon its ok to do so?
-
Agree with you Moosa! Google has clearly mentioned that - "Google frowns on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the one they selected" - Google
So ofcourse redirecting 100s of them is definitely not a good idea!
-
Vikas, I am very familiar with the page you shared. I still stand by my response as correct. I believe you are either misinterpreting the guideline, or you have not fully explained the situation which is why I had requested an example.
Using the example I previously shared, if I purchased "SEOtips.net", "SEOtricks.net" and 100 other domains then 301 redirected all of them to my site, that would not violate Google's Guidelines. There is no attempt to manipulate search rankings. My site will not rank any higher because I redirected these domains to my site, assuming these are new domains which have never been used.
You quoted the policy on Doorway pages. Please read Google's definition of a Doorway page. It is a single web page designed to rank in search engines, pull traffic for the terms related to the page, then redirect the traffic to the target site. That is not what is happening here.
I am perfectly comfortable with your selection of Tyler's response as the correct answer. Tyler's response gets a thumbs up from me. Nevertheless, the response I shared is accurate.
-
"Google frowns on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the one they selected" - Google
"Having multiple domain names targeted at specific regions or cities that funnel users to one page" - Google
link - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2721311
-
Thanks Tyler!
-
My two cents: Like most things SEO the answer is to stop and think; collect all the statements/opinions that you can and then apply what you have learned to your current situation. In this case you are going to be taking both the EMD devaluation and the intent of the Panda (thin content)/Penguin (spammy links) updates and apply them to your situation. Without knowing your site or the other sites being linked from. I will be responding in broad hypotheticals and hopefully, if I understood your question correctly, it will provide you with something to consider.
First things first: Ryan is basically dead-on with his assessment of the 'I heard...' issue. So, for the sake of clarity, I will once more state that what follows is my opinion on the vague question presented.
Your question is a good example for the 'use your head' school of thought. The question appears to be about the spammy-ness of buying and redirecting EMD sites to a main website in an attempt to benefit from their existing site traffic/linking metrics. The confusion seems to be a common one: "Does changing X on site Y accomplish/trigger Z? If yes, then does this apply to everything?" Coupling individual situations and fixes to something as scattershot as 'in all cases' is writing yourself a check for future struggle.
I think that your main source of confusion is all the misconceptions that float around about the EMD update, so for the sake of clarity:
If you own an EMD site that sells baby clothes (ex: babyclothes.com) then the EMD update didn't penalize your site, it simply took away the algo advantage that having an EMD used to grant. Think of that EMD advantage/'penalty' as a short person standing in a crowd and on a stool; the short person appears taller than they actually are and the stool may be large enough to help that person stand out from the crowd more easily than they otherwise would. If the stool were to be removed then that short person would lose the boost in visibility the stool provided. This wouldn't be making the person shorter, but simply removing the vertical boost the stool provided.
With this understanding of the EMD devaluation in mind, your situation/question clears up and becomes less muddy than it may have initially seemed:
If you own a site that sells baby clothes (branded, EMD, etc...) and you acquire related EMDs (babyclothes.com; babyclothes.net; infantclothes.com; etc...) so they can be redirected then you should be just fine. The key word in that last sentence was 'related' and it applies to any type of domain, not just EMDs (they have lost their boosted value so should be treated like any other site). This is all assuming you are buying established/existing sites that have content because link schemes (like Ryan correctly pointed out) are penalized regardless of the site being an EMD or not. A doorway is a doorway regardless of its domain name.
Oh, and one final thing: Make sure that if you buy an existing site you give the user base of that site a few days or weeks notice of the coming change. Users are the most important part of any decision made and nothing will earn you the ire of your users more than sudden changes with no warnings (once again, I am assuming you are buying existing sites and not just setting up a bunch of doorways pointing to your site).
In short:
The EMD update has made the benefit of having such a domain moot, however, existing EMDs can still ride the wave of link and user base metrics that having an EMD used to be helpful in acquiring.
Redirecting any existing sites (EMD is an irrelevant variable for this case in my opinion) which you have purchased into your primary domain is not a problem assuming you aren't simply setting up a bunch of doorways and that the purchased/redirected sites are relevant.
I would love to hear some of the other opinions on this.
Vikas_Rana, did this help at all? I hope so.
-
**I heard a while back that some people spam by buying EMDs and then use their natural traffic by redirecting it to their main site. **
Where exactly did you hear this? Can you share a link?
People often say "I heard...." There is really nothing anyone can do to respond to such statements. SEO information is spammed on tens of thousands of sites. Every site owner has an opinion. We need to understand who said it? Did Matt Cutts say it? Or was it a random webmaster?
I heard it is important to optimize the meta keywords tag. Last week I had a client share two different monthly reports from two SEO companies where their meta keywords tags were being optimized each month. Does that mean I should run out and optimize all my meta keywords tags? No. The two companies were from India and their SEO knowledge is quite flawed.
**So Google started seeing it as spam technique. **
Google's Guidelines are published. They have been revised to offer additional clarity. Furthermore, Google has a public webmaster forums and publishes many articles and videos offering further clarification.
I work with Google penalties every week. I have never seen nor heard of a site penalized for having EMDs pointing to their main site just because they were EMDs. You discounted the prior example because SEOmoz is a large domain. OK. Let's use another example. If I were to go out and buy 100 domains such as "SEOtips.net", "SEOtricks.net" and 98 other similar domains and redirect them all to my company site, Vitopian.com I would not expect a penalty.
Now, if you were to alter your question in such a way as each of these domains had one page websites on them, then they become doorway pages which is a violation of Google's Guidelines.
-
The answer is No. All keyword based domains are not spammy. it depends upon the domain authority of the domain. Google stated that having keywords in your domain names will not give you a boost which was the case earlier.
However redirecting keyword based domain to your main site will not be spam if your keyword based domain is not blacklisted by Google.
It all depends upon what is the status of your keyword based domain. Is it black listed by Google or does it have a good domain authority.
-
Ryan, correct me if I am wrong but having one or few keyword based domains pointing out to main domain is fine but too many will a suspicious signal to Google... also the authority of main domain should also be put in consideration... no?
-
for seomoz it wont anyway because its very high authority domain too high to be effected by these small things!
-
Are you sure? I heard a while back that some people spam by buying EMDs and then use their natural traffic by redirecting it to their main site. So Google started seeing it as spam technique.
how about - ex: sportsshoes.com, shoes.com, leahershoes.com all redirecting to a site (which is also EMD!) ?
-
Can you share a specific example of the situation?
If SEOmoz.org owns bestseotools.com and chooses to 301 redirect the domain to the SEOmoz.org site, there is nothing spammy about it at all. In that sense, the answer to your question is no.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Purchased domain with links - redirect page by page or entire domain?
Hi, I purchased an old domain with a lot of links that I'm redirecting to my site. I want all of their links to redirect to the same page on my site so I can approach this two different ways: Entire site
Technical SEO | | ninel_P
1.) RedirectMatch 301 ^(.*)$ http://www.xyz.com or Page by page
2). Redirect 301 /retiredpage.html http://www.xyz.com/newpage.html Is there a better option I should go with in regards to SEO effectiveness? Thanks in advance!0 -
Keyword rich domain name and page title
Hi guys, First of all, I must say I love this community, and that SEO is great and at time fascinating :d Ok my question now is, I have this domain which is keyword rich, later I noticed Google changed my pages title into something else but similar, also added my domain name (mysite.com) in the titles. Google had taken some of his auto-title-suggestions from inside my pages, later i changed them and saw google changed the titles too accordingly, nice work google ) So I figured this tile name changing is because my domain is already keyword rich, right? so the best practice is, I create a more unique descriptive title + my domain name at the end of the title. (And for homepage, domain name .com at the beginning in the title. What do you think? Thanks for your thoughts!
Technical SEO | | mdmoz0 -
Linking out to authoritive sites from my ecommerce site
Good afternoon SEOmoz community. I was looking for a specific answer or advice or opinion about linking out to other sites. My Site www.tacticalbootstore.com has been undergoing a complete content rewrite. In the process we have been told and read where it can be good to link out to other authoritive sites. One of the pages we have rewritten is here. http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html We have not added the graphics yet as they are being built now. This is just an informational page about sizing of a particular manufacturers boots. Once you get to the bottom of the text we have added a link to the actual manufacturers page. Is this helpful for us in the SERPS or not? Thank you for your time. Chris
Technical SEO | | scamper0 -
Keyword targeting & differentiation between similar keywords
I'm having trouble wrapping my head around keyword targeting when two keywords are very similar. Here's my dilemma, lets just I sell ACE brand Widgets I'm doing well with “ACE Widgets” queries but not “ACE” How do I fix this since “ACE” is already all throughout the results page & supposedly anchor text is playing a less and less significant role in link relevancy so just getting links with “ACE” as the anchor text wouldn't really help (I wouldn't think) Just a little confused. Thanks
Technical SEO | | SheffieldMarketing0 -
301 redirect problems on site not yet moved
I have re-designed one of my sites, the old site is all static pages on a Windows server, I have made the new sites and it is on a new server and is running on Wordpress. I have just finished testing it and so am nearly ready to switch over the nameservers to the new server, however I'm having some problems with 301 redirects. I have tried to set up a few 301 redirects on the new server to test before I change nameservers but they don't appear to be working. I would have imagined that they should (even though the actual page isn't hosted on the new server) or am I being very stupid here and I can't test a 301 redirect until the nameservers have been changed. Redirect 301 /magazines.htm http://.../~account/magazine-freebies Obviously the above with the stars (*) is the server address and route to my account.
Technical SEO | | Wardy0 -
Why Does this Site Rank for so Many Keywords?
I was doing some research today and kept coming across this site sylvane.com I checked OSE and found that it only has a DA of 37 PA of 35, and only 79 linking domains (966 links total). I got to looking and there are a few links like this http://lulala.us/twxoops/html/userinfo.php?uid=303 Anyway, accroding to SEMRush, this site ranks for over 6,000 keywords. I ran content on a couple of their high ranking pages and the content is not unique, at least not very unique on the pages I checked. What is so special about that site that google is giving it so much love? I am not trying to call them out, I just want to know what this site is doing to garner the favor of google when I have a site in the same niche with a higher DA, PA, linking domains, and social signals.
Technical SEO | | CharlesMontgomery0 -
Parked Domain blog directory not redirecting
My newly parked domain name, (our main website had to switch primary domains) is not redirecting properly and is causing our blog to be duplicate content. My 301 redirects work for everything else, but our parked domain /blog directory is not redirecting. I can type in both urls and then the blog appears on both sites. Not good. If I delete my blog .htaccess file, then it redirects fine. However, then our blog links are broken. So it has to do something with our .htaccess files. I do have a .htaccess file for our website, saying redirect everything to correct location, so i think this is interfering, but I cannot pinpoint it. this is the .htaccess file for the blog. BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Technical SEO | | hfranz
RewriteBase /blog/
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]</ifmodule> END WordPress main sites .htaccess (i am trying to pinpoint the issue here) Options +Includes
AddType text/html .htm .html
AddHandler server-parsed .htm .html
Options +FollowSymLinks RewriteEngine on RewriteBase / RewriteCond %{HTTP_HOST} ^(www.)?parkeddomain.com [NC,OR] RewriteCond %{HTTP_HOST} ^newdomain.com [NC] RewriteRule (.*) http://www.newdomain/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^?]*)? RewriteRule (.*) /$1? [R=301,L] RewriteCond %{THE_REQUEST} ^.*/index.php RewriteRule ^(.*)index.php$ http://www.newdomain.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^.*/index.htm RewriteRule ^(.*)index.htm$ http://www.newdomain/$1 [R=301,L] RedirectMatch 301 /index.php/(.*) /$1 Is there something obvious here, that does not look right?0 -
Will Google index a 301 redirect for a new site?
So here is the problem... We have setup a 301redirect for our clients website. When you search the clients name it comes up with the old .co.uk website. We have made this redirect to the new .com website. However on the SERPs when it shows the .co.uk it shows the old title pages which currently say 'Holding Page'. When you click on that link it takes you to the fully functioning .com website. My question is, will the title tags in the SERPs which show the .co.uk update to the new ones from the .com? I'm thinking it will be just a case of Google catching up on things and it will sort itself out eventually. If anyone could help I would REALLY appreciate it. Thanks Chris
Technical SEO | | Weerdboil0