How accurate is SEOMoz's keyword analysis tool?
-
For the most part, SEOMoz's keyword analysis tool has been in line with other tools like Adwords keyword tool with regards to competitive level. I have just encountered a keyword though that a client may choose to compete on that seems to be far off.
keyword phrase: online math games
Adwords competitive level: Low
SEOMoz competitive level: 80
This seems like a sizeable difference (I know the two compare all results vs first page authority's, but typically they are in line with each other).
With other related keywords for the industry in question, SEOMoz and Adwords seem to be in line. This one just got me thinking. I know the SEOMoz score is a sign of the strength of the top results and that the "low" score from Adwords may be a sign of much weaker results on the following pages (with a higher number of weaker pages vs fewer high authority outliers).
**Question: **
How accurate is SEOMoz keyword analysis tool and what other keyword analysis tools are you guys/gals using that you like? I have tried others but many provide duplicate insights.
-
To put it simply, Adwords difficulty is based on the competition level of other advertisers, whereas SEOMoz keyword difficulty is based on the top 10 organic search results.
Adwords = Sponsored results
Seomoz = Organic results
In other words, don't bother with the adwords competition unless you're only interested in advertising on adwords.
-
Hi Mathew,
Thanks for writing in with a great question.
We actually use different parameters than Adwords to rate the keyword difficulty. We find our numbers with Mozrank, Moztrust, Domain Authority and Page Authority to calculate the keyword difficulty. These metrics are calculated by our own crawl and algorithm and we use them to calculate the Keyword Difficulty score based o the first 20 results so the number that they display can sometimes be different then what Adwords shows.
If you want to know more about the metrics we use, you can take a look at this resource: http://www.seomoz.org/learn-seo/domain-authority
I went ahead and marked this as a discussion questions so that others can recommend the tools they use.
I hope this helps. Please let me know if you have any other questions.
-Chiaryn
-
Search was run in Canada, exact match result on Adwords and for Google, Canada-English with SEOMoz.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have 702 'No-Index' warnings. Is this bad?
Moz has giving me 702 'No-Indexed Meta-descriptions' warnings. My page has quite a bit of product pages as it is a commercial chemical company which sells cleaning products for restaurants, hospitals, etc. Im wondering if this is effecting my site negatively?
Moz Pro | | ACSmt0 -
Other tools to check keyword competition/difficulty
I really like the Keyword Analysis tool/process at MOZ, particularly the composite score of keyword difficulty. However, on my budget/account level I can only check 400 kw's per day and sometimes that's not enough. So my question is... What other tools do you rely on or recommend to provide a preliminary measure of competition for a keyword? Not Adwords competition, but the kind of analysis Moz does by looking at specific ranking factors like phrase the page authority, domain authority, kw in title tag, URL, anchor text, number of external links to the page, etc. Are there any other tools you'd recommend for checking those kind of competition/difficulty factors for a keyword? I know SpyFu.com, Open Site Explorer, Majestic, etc will provide backlink metrics, but hoping for something more comprehensive. Thanks!!
Moz Pro | | flyntime_tx
Mike0 -
SeoMoz Directory List ?? where is it
Hi there i must be missing something,, i have been looking for the list and cant find it ? where do i go to see it ? I am a pro member but all i can find is posts talking about the directory list.. Where is it ?
Moz Pro | | 365ToursSafaris0 -
What SeoMoz tool am I thinking of?
A few months ago I found a tool on Moz that did keyword link research. It is not keyword analysis either. It took a word and turned it into links such as dir:cabinet. I can't find it or remember or it. Does anyone else know? (I know this description sucks, sorry about that)
Moz Pro | | EcommerceSite0 -
Ecommerce tracking for campaing keywords like traffic data in SEOMOZ accounts
Hi, i want to track revenue for individual keywords in SEOMOZ Campaign like traffic data is it possible ? please provide me any firm solution for this
Moz Pro | | pulseseo0 -
What is keyword difficulty
I see in SEOmoz ..........there is a keyword research tool which show keyword difficulty............. I want to know about keyword difficulty and what i understood after seeing this result
Moz Pro | | slrana1 -
Google updated their algorithm. How up to date is OpenSiteExplorer's Domain and Page authority?
Hi guys, as we all know, Google Panda update is here and it changed how they rank inbound links and the linkers domain and page authority. But when I look at OpenSiteExplorer's results, I cant see a difference in the page and domain authority. Why is that?
Moz Pro | | Uds0 -
Which tools are better? SEOMoz Tools or Bruce Clay's Tools.
I've ALWAYS wanted to hear some discussion on this, please give me your honest opinion so I can make the correct decision.
Moz Pro | | fergseo2