Keyword in URL vs organization
-
I have a jobs site that currently has the following structure for jobs:
www.site.com/jobs/openings/1234.html
Categories used to be listed this way:
www.site.com/jobs/openings/accounting
But we changed it to:
www.site.com/jobs/category/accounting
Does it matter? Is one better than the other? The page title, heading, and description also have the word "openings" or "opening" in them.
-
I also like "openings" in the URL, because as a user, if I were to land on that page or see that URL in the wild, I'd have a better idea of what the page is about.
-Dan
-
Do not forget to 301 redirect old links
-
seems to me that the word "openings" would be googled more often than "categories"
...so yeah I'd prefer the other but I'd have to do a little keyword research to see what I wanted to lay that out as, personally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disallowing URL Parameters vs. Canonicalizing
Hi all, I have a client that has a unique search setup. So they have Region pages (/state/city). We want these indexed and are using self-referential canonicals. They also have a search function that emulates the look of the Region pages. When you search for, say, Los Angeles, the URL changes to _/search/los+angeles _and looks exactly like /ca/los-angeles. These search URLs can also have parameters (/search/los+angeles?age=over-2&time[]=part-time), which we obviously don't want indexed. Right now my concern is how best to ensure the /search pages don't get indexed and we don't get hit with duplicate content penalties. The options are this: Self-referential canonicals for the Region pages, and disallow everything after the second slash in /search/ (so the main search page is indexed) Self-referential canonicals for the Region pages, and write a rule that automatically canonicalizes all other search pages to /search. Potential Concern: /search/ URLs are created even with misspellings. Thanks!
Technical SEO | | Alces1 -
Redirect 'keyword-url' to improve ranking?
I was wondering if a good url, with a keyword in it, can help you improve the position of that certain keyword by redirecting that url to your website. To make it clear: We run the website www.terello.nl, and have the possibility to let the url www.iphonereparatie.nl (translation: iphonerepair) redirect to our website. Would this help us to rank for the keyword 'iPhone reparatie'? I hope that I made myself clear this way:) Otherwise i'm more than happy to clearify myself!
Technical SEO | | Jan-Peter0 -
URL gets cut off in Google
Hi everybody, I got a question concerning my website URLs. It's a large WordPress website and we've got a lot of categorised pages ('parent' / 'child'). Now when I search for a specific page I only get to see the 'parent' name in the URL. The page which I am looking for isn't visible. Only a small arrow which shows me 2 options (in cache and compare). The URLs are not too long. Does anybody know why this happens, and how I can solve it? I added a image for reference. (Where /partners/ is the parent page and /partners/aruba/ isn't visible) Thank you very much. LSsT1Ua
Technical SEO | | SecureLink0 -
Keyword not showing
Hi, we are trying to rank this keyword "Human Resource Books" for Silvercreek.ca for a long time. But somehow, the keyword is not ranked by google at all. Is there a reason why Google is denying our site? What did we do wrong? Can anyone help to see what wrong with tis siet www.silvercreekpress.ca? thanks
Technical SEO | | solution.advisor0 -
Spider Indexed Disallowed URLs
Hi there, In order to reduce the huge amount of duplicate content and titles for a cliënt, we have disallowed all spiders for some areas of the site in August via the robots.txt-file. This was followed by a huge decrease in errors in our SEOmoz crawl report, which, of course, made us satisfied. In the meanwhile, we haven't changed anything in the back-end, robots.txt-file, FTP, website or anything. But our crawl report came in this November and all of a sudden all the errors where back. We've checked the errors and noticed URLs that are definitly disallowed. The disallowment of these URLs is also verified by our Google Webmaster Tools, other robots.txt-checkers and when we search for a disallowed URL in Google, it says that it's blocked for spiders. Where did these errors came from? Was it the SEOmoz spider that broke our disallowment or something? You can see the drop and the increase in errors in the attached image. Thanks in advance. [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> LAAFj.jpg
Technical SEO | | ooseoo0 -
Where to place your brandname in your URL?
Hello everybody! Quick and short question: What is better when you want to rank for your your brandname? www.jobsbrandname.com or www.brandnamejobs.com I think for SEO it's better to use the last one but marketing has the wish to use the first one. Thanks for your responce!
Technical SEO | | ltom0 -
Negative url name?
I have a new client who has the letters "BB" at the start of his url name, bbzautorepair.com. He was told by someone at Google Adwords that the letters "BB" in his url name could hurt him with Google rankings. Reason being that Google red flags anything or website to do with firearms, guns and ammunition. He was told that the letters "BB" could be mistaken or red flagged for "BB Gun". Seems a bit far fetched. Has anyone every heard of such a thing? Thanks
Technical SEO | | fun52dig
Gary Downey0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910