Using a keyword on homepage of a blog
-
I have a blog and the homepage has the 5 most recent posts. I ran a report card on my homepage for my main keyword. One of the problems is that the keyword only appears 1 time. I don't want to put it in the signature of every post because I found that causing problems with self-cannibalizing. I checked my competitor and they got a check mark for this but I looked at their homepage and I found the keyword NOWHERE! So where is my competitor hiding the keywords and how can I get the keywords on the homepage when the content is constantly changing?
Thanks in advance!
-
I am using Wordpress and Genesis and I cannot figure out how to give my header image a keyword. I can't do an H1 on my homepage because it would look terrible.
I was thinking about putting it in my sidebar but would that cause problems with my category pages that target other keywords? I have gotten some errors for self-cannibalizing.
Thanks for your help!
-
I tried using synonyms or breaking up the keyword but Moz wouldn't give me a better score.
-
Yes, I agree with Irving and Thomas. Don't focus too much on the competitor but get your own good, unique content as a base to start.
-
you can put a chunk of content on the page like in the sidebar or footer so you can get a couple instances of the main keyword on the homepage which always remains there regardless of whether the latest blog posts contain that content or not. Also, in the homepage image file name, meta description, h1 or wherever else it's approproate to add it without overdoing it of course.
-
I do not believe that your competitor is hiding keywords. I believe that they are using similar words to describe whatever the keyword is. Therefore if I were to talk about a "my days horse riding" and then talk about "my days as a equestrian"
I'm just essentially saying the same thing but in two different ways. You do not want to go crazy oversaturate Google using this method however I believe that is how your competitor has ranked either that or inbound links from strong sites that are very relevant to the keyword.
I would use a tool called scribecontent.com I think it is excellent for this type of thing.
You can use marketinggrader.com a free tool to help you with your site
Free keyword Tools you can also use Google ad words for this
http://www.wordstream.com/keyword-tools
I would also use your keywords in your title tags and if you're each one tags if you can. This will give you a big boost without making it looks very. You can also use it in the URL if needed.
However you should write a completely fresh and engaging blog post for paying regarding this topic and that you should introduce the keyword.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Disqus comments useful as per SEO?
Is Disqus comments useful as per SEO? We have some comments on each of our pages and its time taking to moderate them, so wanted to know if its beneficial in any ways for SEO?
On-Page Optimization | | bsharath0 -
One Company, Two Brands with Two Blogs, but One WP Panel for Blog?
I work with a company that has 2 brands. Both brands have separate sites (currently on a WP multisite install). We want each brand to have its own blog, but for ease of content creation have ONE wp install to create the blog content and depending on what category is clicked (Brand 1 and/or Brand 2), it will publish to that sites blog. 2 questions: 1. Is one WP install for blog syndication for 2 separate sites advisable (as client is requesting)? Or should we just bite the bullet and have each site have it's separate posting through it's own WP install? 2. Sometimes one blog post will be published to BOTH blogs (i.e. category Brand 1 and Brand 2 clicked OR if we use two separate wp installs for each site, publish to both blogs). Is using a rel=canonical for the original post (we need to decide which brand takes precedence) sufficient to overcome duplicate content problem? Thanks in advance! Stephan
On-Page Optimization | | stephanwb0 -
How to re-follow using the WPSEO plugin
Hello, I unindexed numerous blog low quality blog posts and nofollowed them at the same time using the Advanced meta tab for the Yoast WPSEO plugin. I am trying to reindex them, which I figured out and can successfully do, What I cannot figure out is these posts will not return to follow status and remain nofollow. I have been recreating the blog posts, but this is very time consuming. Is there some way to do this without have to reduplicate a new blog post? I Googled this and searched MOZ with no luck. thank you Mike
On-Page Optimization | | crazymikesapps10 -
Keyword usage in eCommerce Sites - Danger of keyword stuffing?
Hi all, I'm having a little difficulty deciding the best approach for selecting my product titles as I've encountered a few issues. I understand how important it is to try and use the keyword in your product titles, but about the category page that lists all of these products? One of category pages, for example, has 16 products on it. Each has the product title followed by the keyword. I have also used the keyword in the category title, URL, breadcrumbs and two or 3 times (because it was natural) in a paragraph that describes the category etc. Due to the little amount of text on the page, and the sheer amount of times that the keyword is being used, it looks like I am keyword stuffing (By Moz On Page Report Card). I think it came to 23 uses of the same keyword altogether. This is the pretty much teh same throughout every category page on my site, and think I was penalised by Google for this reason. I'm a relatively new site and have done everything by the book as far as I know, so everything is pointing at this to be the cause of the drop/disappearance in ranking. How do I rectify this problem? It's important for the products to have the keyword in, right? As this is one of the SEO practices that is given more weight when considering rankings. I have thought a potential way around this, which is to split the keyword between an exact match, and a variant of the keyword in the titles - only very slightly though. So my product titles would look like 'Product A Exact Match Keyword', 'Product B Variant on Keyword' etc. Could this work? Can anybody advise on the best thing I could try? I have attached an image to give you an idea of the layout of my category pages - Apologies in advance about my embarrassingly rubbish photoshop skills! I wasn't able to upload directly, so I have attached a link. Thanks for reading, John 4iIkmSx
On-Page Optimization | | John_Francis0 -
Need YouTube Tips for ranking videos using keywords
Hi, I'm working on building explination videos to had to our site. The video will be publish on a new YouTube channel I will create and the YouTube file ad to web site. How and Where to use keyword on YouTube to rank well? Is there some tips I should know to bring traffic to site using YouTube? Can anybody give some tips? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
SEF URLs. Should I use / or - ?
I have o activate SEF URLs in a website. Regarding SEO, is there any difference between using / or - ? I mean, Is it better to write URLs like this: http://www.domain.com/folder/folder/page or like this: http://www.domain.com/folder-folder-page ? Is there any difference? Thanks!
On-Page Optimization | | ociosu0 -
Apostrophes in keywords
It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in. So for example childrens and children's are treated as different keywords. Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?
On-Page Optimization | | MulberrySqCraig0 -
SEO for Blogs - Top Tips
Hi People, This may have been covered before (i am sure it had) but I was wondering if people use the same SEO tactics for blogs as they do for other sites. Really wondering if there are any tips for blogs specifically ? 🙂 Thanks all
On-Page Optimization | | wedmonds0