Local Search for Multiple Locations
-
Hi Folks,
The company I work for is based in Kendal in Cumbria in the United Kingdom (that's our head office) but as we are a training company and we have training locations all over the UK, how would I go about updating the local listings to reflect this. I'd like to specifically target our London based venues.
Any help much appreciated.
Gaz
-
Cheers. I'd love some of your 'golden nuggets' please!
-
No probs,
You can use the bulk uploader if you have a lot of locations likw we do.
If you need any other info on setting up your listing, golden nuggets etc give me a shout.
Robert
-
Brilliant. Pretty much what I had expected, so thanks for clarifying that for me Trespass. I'll get to work.
-
Hi Gaz,
yes you would need a seperate listing for each location. We have 136 of them lol
Each has its own landing page (only updated since i joined trespass 2months ago) as all listings pointed to the home page. Now each listing points to a landing page/store info page.
Robert
-
No problem. I appreciate you taking the time to answer.
-
yes I realised it a bit later, not a good idea to respond on Q&A in the morning
Trespass pretty much sum it up for me in terms of local searches, hope it helps!
-
Hi Trespass,
Thanks for your response.
As I mention above, we do have a physical presence in the locations we are targeting. So, to further clarify my question, how would you go about getting these in to your local listing? Would I need to create separate listings for each location?
Cheers
Gaz
-
Hi Nelly,
Thanks for taking the time to answer, and while your response is good advice for creating localised landing pages and optimising them for search, my question was specifically about local search results in Google, as in the local listings.
Thanks
-
Hey Gaz,
One way to do this is make location based landing pages based on the keywords you are optimising for. Let me give you a rough example. Lets say you target people who are looking for social media training and you have offices in London, Cardiff, Manchester, Liverpool and Leeds.
Assuming you optimise your web site for a keyword such as Social Media Training UK you can then create footer pages which lead to landing pages for keywords: social media training cardiff, social media training london, social media training liverpool etc.
Each of these pages should be optimised separately, try to avoid copying the same page and just change the location on the content, title, H1. I am sure that each location has different trends, price ranges, competition etc.
Keyword planner (while atm to me is nowhere near keyword tool) can provide you very specific location based keywords (you can use post codes and google maps to target the area) and give you an idea of what people are looking for within the areas you are targeting.
Don;t forget long tail keywords which can also be used as intelligence/insights for local trends. You can then use these keywords to create engaging content.
Hope these are some good starting pointers.
-
Hi Gaz,
As the local search results are based on "local businesses" it's important to have a physical presence in that area like an office, or a virtual office.
In the past I've used a virtual office with a forwarding service and it still works. The important thing is you have a presence in that city, have good quality citations, and real reviews.
Kind regards
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wistia question - how long before it should show up i search results
Hi I added some video using Wisita to my site a couple of weeks ago following the instructions on the Wistia site. Is there any way to check if I have done it correctly and how long will it normally take to show up in search results?
Image & Video Optimization | | AndersDK0 -
Schema - Multiple locations
I'm adding schema tags for a client with multiple locations/branches of their bar. What's the best way to setup the Schema tags for the different addresses? Something like this: | id="footer-right" itemscope itemtype="http://schema.org/BarorPub"> |
Image & Video Optimization | | CompucastWeb
| ### itemprop="name">Bar Name |
| |
| itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> |
| itemprop="streetAddress">Street Name • <span < span="">itemprop="streetAddress">2 Street Name</span <> • <span < span="">itemprop="streetAddress">3 Street Name</span <> |
| itemprop="addressLocality">New Orleans |
| itemprop="addressRegion">LA |
| itemprop="postalCode">Zip Code |
| |
| Tel:itemprop="telephone">555-555-555 |
| | | |0 -
Off-Page Local SEO for a Home-Based Businesses?
What are some ideas for optimizing for off-page local SEO when you're working with home-based businesses that don't necessarily want to share their physical address, and using a PO box is not an option for major local SEO directories?
Image & Video Optimization | | Inturact0 -
Unique content for local pages
Hi, working on a website of a retailer who has about 100 shops accross the country and every shop has a page on the corporate website. Some questions about content on these pages: is it ok to add links to the brands they sell in those shops on every business-page? It's a link to the product listing they sell of that brand I wrote a generic text about the business where I can replace city, street it's located, ... Is it ok to use that kind of text on the local business pages? anybody some ideas I can write about on those loca business pages?
Image & Video Optimization | | nvs.nim0 -
Australian Service that Allows you to Control all your Local Listings
Hey, After a few stumbles upon a variety of services that allows you to manage all your local listings from the one profile (the latest one was Yext.com). It got me thinking - is there an Australian equivalent? My research revealed nothing. Thanks.
Image & Video Optimization | | LukeyJamo1 -
How many local citations directory listings are recommended to obtain a month?
Hi, I am interested to hear what others recommend for the amount of local references & citations to obtain a month. For example, have you found it is better to get listed in SEOMoz's top 50 Local Business Citation Directories over a 30 day period, or is it the same if you registered on all of them in 1-2 days. What about larger numbers, registering on 100 national local citation websites, 50 industry related websites, and 15 city related sites. Have you found any large negative ranking effects on registering on all of them for your clients in say a 10-20 period rather than stretching out the registration process over say 3 months.. Jeff
Image & Video Optimization | | WebBizIdeas0 -
Google places - multiple clients
Is there any issue with adding multiple clients websites/locations to our Google Places account?
Image & Video Optimization | | cottamg0