Google Plus and Large Multiple-Language Website
-
I work for a corporation who has about 30 international versions of their website. I have an internal question asking me if we (our company) benefits (SEO wise) more from having multiple Google Plus pages or just one. I'm not familiar with how/if Google translates their pages but I'm quite sure someone here is!
Is it better to have a Google Plus page for each language or to have one for all languages? We have different websites for each country if that helps.
-
I wonder why nobody remembers that Google+ has one great features that makes everything about targeting really simple: Circles.
You can have just one business page for your site and that segment your different users in country/language specific circles so to update in different languages notifying the update circle by circle. Doing so, the Circles targeting others languages/countries won't see it.
Splitting Google Plus presence is not the best because you are dispersing the power the business page may have.
The only exception, IMHO, is when the business as a strong local presence in another market, hence it can be better to give to it a strong Google Plus identity too.
-
We have a similar issue (Belgium has 3 official languages - Dutch, French and German (Dutch and French are the main languages spoken)).
I prefer that when I follow a Google+ company/brandpage, I don't want to see updates from that company/brand in a non-native language of myself. Therefore at the moment, we create a Dutch Google+ page AND a seperate French Google+ page. At the moment Google+ isn't able to segment updates to country or language, so seperate pages for different countries and languages would be a current best practice imo.
Facebook had a similar approach at first but changed that approach which means you can segment Facebook company/brand updates to specific languages. Fans of your page who's setttings are in dutch, will only see the dutch updates the page publishes and fans who's settings are set to french, will only see the french updates.
I would think that Google+ will eventually evolve into something similar and therefore multiple Google+ pages for different languages will become obsolete. The question is when? When Google decides to add this functionality, many Google+ pages will have to get merged together or deleted.
Using Circles is one way of dealing with this problem. But for us, it is very difficult to determine if a person's main language is either french or dutch. Other solutions are always welcome!
-
Hi Zach - Gianlucca provided you with a great solution. Has your question been answered, or do you need any clarification on this issue? Please let us know, thanks!
-
Absolutely not!
That's simply crazy!
Check my answer below.
-
One of the best things of Google+ are the Circles, hence why don't use them in order to segment your audience.
30 Circles as are the countries targeted.
Surely that is easier to admin than having 30 Google+ Business Profiles.
-
Lol let me flag your answer as the best answer then
-
Ok. After thoroughly researching this topic I have come to the conclusion, what I initially thought, that a Google+ Page for each website/language is not only the best practice, but the only way. I came to this conclusion by finally determining that Google only allows one Google+ Page per website (or business location), so I know it’s not technically possible to have one Google+ Profile/Page for multiple websites and in our case, multiple languages/physical business locations.
So the best course of action is to create a separate Google+ Page for each website/location. AND since there is not place on the Google+ Page admin area to change the language (it’s only on the Account level), it appears as though you will need to have a different Google Account for each location as well.
Answered my own question, I hope this helps someone!
-
Good point about the rate of adoption.
A user can set their preferred language(s) in Google's settings so this dispels my theory that some sort of question would need to be asked. Man this is a tough one. I might just create a test page to figure it out. Thanks!
-
To tell you the truth, i m guessing like you are .
but the most important thing is driven by the audience/user. if they have a huge audience in Dubai for example then having a Google Plus page in arabic is definitely the way to go. but you will go ahead and face another problem is the adoption rate of google + in that region or language.
-
No, it's all one business to my knowledge, just different sub-domains and some tld's per country.
This is a VERY difficult question to find information on, I've been looking for hours, touched IRC, asked on Google+ (my SEO circle)...
Basically you can create an account in any language and change the language on your account. I've have found that Google allows for multiple +1 buttons on one page to share content with for multi-language websites because apparently the Google+ URL is different for each language, but I have not found any recommendations for best practices on this subject at all.
My first assumption is that a user would probably like to view a Google+ Page in his/her preferred language which means they would probably be asked that question upon arrival on the page, which they are not... so if there was only one Page for multiple languages, wouldn't the user have the ability to view a page in his/her preferred language? I'm looking for some indicators I can make a educated inference with. This is one.. Any thoughts on some others?
-
business wise, is each site (country tld) controlled by a different business entity in that region or country ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ and youTube
Hi everyone, Question regarding Google+ and youTube - 2 things I'm not massively au fait with these days. We have a number of branches all of whom have a Google+ account (with GoogleMyBusiness).
Social Media | | LoonyToons
All of these branches will soon be setup with a Communications Manager login only (for GoogleMyBusiness) as we need to restrict them from changing branch details. The powers that be in my company, have decided that we need to have 2 youtube channels for each branch.
One for news and the other for advertising properties. Having researched this, we understand that if we setup a new youTube channel, that will create another Google+ page - which we don't want, and could cause no end of trouble with duplicate Google+ pages. We are obviously going to try and persuade management to use only one youTube channel per branch, but in the event of being overridden does anyone have any advice on how to achieve 1 Google+ page with 2 youTube channels?1 -
Claiming Google+ URLs?
I have several brands which I am managing G+ profile pages for. These range from established brands with large followings to just starting out. When I try to claim a custom URL for these on Google+, it says to add some extra characters after the brand names to make them unique. I can't find any example of established big brands who have G+ URLS like "+toyotausa24" "+tacobell3" or anything like that. This does not seem to be well documented anywhere. Can someone tell me what the deal is with this feature? Also what is the best practice for large brands when claiming this? +BrandName1?
Social Media | | IrvCo_Interactive2 -
Client Doesn't Know Google+ Brand Page Manager Login - How to Recover
Hello - I'm working with a client who has a complete Google+ Brand profile setup for their business, but cannot locate the google+ login associated with the management duties of that page. Is there a way to track down or at least to see who the page owner is and their associated email address?
Social Media | | WebTalent0 -
Doctors in a Hospital - Setup Google Local or Google+ Profiles?
Hello - I've been running this over for awhile - so I'm curious to see what the community says about it. I'm working with a client who would like to brand the doctors in their hospitals. Many of them do have recognition already - and their associated locations have profiles. Google Local semi-recently said it's OK to brand Dr's names - even if they exist within a single location. So, my question is - is it better to go the Google Local route and create the Local/+ page for them, or to go through the Google+/Google Brand Pages route and create them that way? If each doctor were to decide, individually, to post on their page - would that be possible with the Places route (I don't think so, based on what I've seen)? Also, if a doctor already has a personal Google+ page - would it make sense to just create the additional brand page as well through this interface? Well either of these methods achieve optimal visibility as well as the option to post should they decide to go that route? What it boils down to - is this is a task we can perform from the outside, or is it best handled by giving the doctors best practice for setting up their personal Google+ pages and associated Brand Pages themselves? Thanks for any insight you can provide!
Social Media | | WebTalent0 -
Authorship and Google +
I've got 14 affiliate websites with plenty of original content on each. When I set up Google + last year I of course had the page in my name and then went on to set up separate pages for each site. Actually one page is related to 8 different sites related to golf but broken down by club type. I also have a Wordpress plugin which presents my author bio on my about page for each site. I've filled out all the pertinent information on each Google + page with unique data. OK, when I write a review or blog topic and post it to Google + am I getting the rel = author juice from the sub pages as if I post it to my main profile page? Posting to my Don Bistrow page vs. my golf page?
Social Media | | NicheGuy0 -
Should the Google Plus button be sitewide?
Hi All, We are in the process of adding a Google Plus button to our site (to the header, sitewide) - at http://www.jewelleryoutlet.com.au/ My question is, should the button have behavioural characteristics that apply to the whole site, or only for that page that it is clicked on. Consider these scenarios: A customer clicks on the G+ button from the homepage - they then 'like' that page (our homepage, i.e. our site) A customer clicks on the G+ button from a category page - e.g. http://www.jewelleryoutlet.com.au/cheap-necklaces-s/1818.htm. Because the button is in the header and sitewide, should the customer be 'liking' http://www.jewelleryoutlet.com.au/ or http://www.jewelleryoutlet.com.au/cheap-necklaces-s/1818.htm? We are also adding a Google + button to the item template, e.g. on http://www.jewelleryoutlet.com.au/product-p/jn1003.htmsomewhere above the Add to Cart button. When they press the button in this instance, they are 'liking' only that page (which is how I would want the functionality to work). So my question is to do with point 2 above. Much like a Facebook 'like/fan count' type button that exists in the header of many sites, should the G+ button function the same way? E.g. if we have a count of 10 in the header on the homepage, then there is also a count of 10 sitewide? Or should this reset for every subsequent page that a customer lands on, and by pressing the G+ button on that page, they are 'liking' only that page. Which is better for SEO? Several different +1's to different pages (e.g. from the necklaces, bracelets and earrings category pages for a more natural structure) or several +1's all pointing to the homepage? Any help or suggestions regarding G+ button or the service in general would be much appreciated. Thanks
Social Media | | bradkrussell0 -
Social Accounts/Networks Multiple account management?
Having tried Yoono and Tweetdeck I'm leaning towards Tweetdeck for ease of use.... Managing 5 facebook accounts, 9 facebook pages and 6 twitter accounts at the moment... Any other suggestions for tool or software I should consider?
Social Media | | JohnW-UK0 -
Google does not index individual facebook posts often?
It looks like google (regular organic) does not index individual posts from facebook pages often, more likely the wall of the page itself or separate pages. Can someone confirm this?
Social Media | | qlkasdjfw0
