CRO - Who are the best sources on this topic?
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I've got a good handle on SEO and am starting to offer my clients CRO services to optimize on the traffic I'm bringing to their websites. I know the basics of CRO, but have no idea where to look online for authoritative websites on the subject. What are some of your recommendations on websites to take advice from?
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I also read Tim Ash's book on Landing Page Optimization. Great read!
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How has no one mentioned SiteTuners! http://sitetuners.com/
I like their newsletter.
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Each site seems to have their own niche, and usually offers a service for that.
Conversion Rate Experts- for methodology and what questions must be asked before setting up a test.
Unbounce- for landing page optimization. (and they have a pretty cool 30 day landing page course http://do.thelandingpagecourse.com/)
Crazy Egg- for engagement and heatmaps.
Visual Website Optimizer- for a/b testing, reaching statistical significance on tests.
Here is a great post from Niel Patel- http://www.quicksprout.com/2012/10/08/what-spending-252000-on-conversion-rate-optimization-taught-me/
Hope this helps! Just a few places I go to for info.
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I would agree with SEO 5 suggestions
I also like Peep
I also love the tool at Usertesting.com - helps give you small focus group to then assist with where to go with your testing ideas.
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