How do I manage my organic SEO efforts with multiple product descriptions/specifications???
-
Good Evening MOZ community
I am currently working on a website my company has just launched. I am in charge of the entire commercial side of the business from pricing to brand management including all elements of digital marketing.
First of all I should make it clear I am by no means an SEO expert. However I appreciate the importance of organic search and particularly on page optimization and no I need to build it into our site from the onset.
My problem lies in that our website stocks roughly 2000 individual products (Tools and Engineering products) and I am struggling to overcome the following;
1. I do not have the time or resource to re-write original product descriptions and specifications for 2000+ products
2. How can I create healthy on page SEO without having to do this? (we are not able to provide budget to outsource these efforts at the moment) Will copying manufacturer descriptions cripple our SEO
3. Many product specifications need to be displayed exactly as they would on the original manufacturer websites. How can I include exact copies of these without being penalized by google for duplicating content?
Essentially I realise the importance of on page SEO and want to build it into the site for the future but need to find a way of optimizing it with minimal time.
I understand much of this is a big ask but any hints or tips you may have would be greatly appreciated.
Thanks
Rob
-
Thanks Takeshi,
Some useful insights there which we are looking to implement into our strategy. On the more technical side, is there a way of discounting copied information (specs etc) from our searchable content so that we are not penalized by Google for duplicating content?
-
If you can add additional content to your product pages that add value to them, that would be ideal. The most obvious is product reviews. By having reviews on your product, you can add tons of unique content to your pages and you can get your customers to do it for you! You can incentivize your customers to write reviews by offering discount coupons or similar.
Other things you can add are things like videos, ingredients, how tos, faqs, usage info, etc. Just overall more content to flesh out your product pages. If you can't tackle all 2,000 pages at once, start by identifying your highest revenue pages and the pages that are within striking distance in Google (positions 5-15) and see if you can bump those up with a little more content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question
why does a business rank differ on google search and google maps (for example, a hair salon we do seo for ranks 5th for "hair salon in Dublin" on Google Maps and ranks 10th on Google search)
On-Page Optimization | | ryan.mamma0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
Multiple keywords over multiple domains - am I missing the point?
This I think, is a conceptual question related to Moz/ KeywordTracking in general. Q: What is a "good" way to setup tracking for keywords across many pages, potentially multiple domains? At present I've identified some keywords that are relevant to our products. That leads me to want to track not just for a specific page, but for their rankings across multiple pages, and potentially at least two domains. One site is our main product site, the other a blog/info site. This is I suppose mostly discovery at this point. Working out what, if any, of our pages are ranking for a full set of keywords that we believe are related to our products. It may be that I'm completely missing the point of tracking, that I'm not using it as intended. I want to learn how our pages track currently (for a bunch of keywords), see that change over time as we make changes, and also visualise what we're strong in and what we're not. To me, this would let me see just where the holes are in our SEO easily. The reason I ask is that it seems I have to manually enter a keyword plus a webpage in Moz. Given I've 20-30 keywords I want to track many pages, this is going to take me "quite some time" (tm). Is there a better way to do what I describe here? Am I missing the point of keyword tracking?
On-Page Optimization | | shinywhitebox0 -
Should I watermark my product images
I am in the process of creating new images for my products to use on my website. Are there any advantages or disadvantages of watermarking each image? Is there an SEO impact good or bad? I am aware that filename and Alt tags are important, but am unsure if google dislikes watermarked images.
On-Page Optimization | | BipSum1 -
SEO for EMD
Hi, I bought ForSaleInAZ.com for my real estate website. Google Keyword Tool estimate 301k local searches for that term. I would like to capitalize on this by building this site with good content. My question to you, besides the search being the URL, what is the best practice to specifically promote the "For Sale In AZ" phrase? Should it be in the Page Title, Meta Description, Content H1 & H2 tags, Image tag? Or, is it being in the URL good enough...so all I have to do is build good content? I understand not to over do it but I could use your advice. Can you please give me some suggestions/ guidelines to follow specifically to my EMD? SEO Expertise Level: I am comfortable and have the decent understanding but, by no means, an expert! Thanks, Carl
On-Page Optimization | | AmSupMktg0 -
Seo category or specific seo page?
To rank in google.bg for key phrase like "seo optimization for web" which do you thing is better: To make most of the backlinks with anchor text "seo optimization for web" to point to a link that is a category with many seo articles or to point to a single page from this category?
On-Page Optimization | | vladokan0 -
SEO and Pagination on search results
Hi Our new site is still in beta mode, and I just wanted to check from an SEO perspective that on search results and on the pagination at the bottom of the page, is there anything we need to do so its compatible with the search engines and not have duplicate content issues etc I have implemented search friendly URL's, but I would welcome any other issues or suggestions you have that will help improve the sites SEO performance The URL of a search results page is http://www.cheapfindergames.com/category-arcade-and-platform
On-Page Optimization | | ocelot0 -
Multiple locations
We have 3 offices, at the moment we have the address of each office in the footer using the schema.org format. We are also creating individual pages for each location, the address on these pages will also be in the schema.org format. Is having locations in both the footer and on individual location pages the best way to go?
On-Page Optimization | | cottamg0