Site appears to rank very low
-
Hi,
A site we manage is ranking very low for it's main key phrases. The site is www.moremouse.com.
For example for the phrase "orlando vacation rentals" it ranks around page 12 which seems very low considering the DA, PA, links, etc. compared to many sites ranking much much higher.
Can anyone see anything obvious that is causing it to rank so low?
Thanks
Pete
-
You're in a good position with the site, because as far as I can see the business is well-liked and referenced. Definitely try and put the dampeners on those comment links and if you can, recommend re-investing budget in a more natural linkbuilding strategy that matches up to the calibre of the business. I appreciate this can be tricky though if it's a third party building those links.
I think for the next few months I'd concentrate on improving the content on-site and using digital PR (definitely not press releases, but buzzworthy articles/content that people want to share) to build brand links. Hopefully the comment spam will be outweighed by those, if not a few guys here more experienced with disavows can advise if this is necessary.
-
To be honest that is hard for me to answer as I do not know how many links were requested by the other person.
I will get the comment links stopped ASAP and take yours and Zippy-Bungles advice.
Thanks for your help.
-
I'd definitely suggest putting stoppers on the comments before you get hit by something, as that linkbuilding resource could be placed more strategically elsewhere. Even though it looks like a lot of these pages have high DA/PA value, if the links you're getting from them are comment spam, I personally wouldn't really count them as adding long-term positive value to your website.
Out of the links you have to your site, how many would you say are comments/bought vs natural? I can see some great citations like http://traveltips.usatoday.com/vacation-homes-within-4-miles-disney-world-29718.html
But there's some really dodgy looking things like: http://www.cxotoday.com/story/leadership-notes-the-art-of-listening-with-empathy/
Chances are, if the bulk of your links are comment spam then you might have issues ranking. Building more natural links and following the advice of Zippy-Bungle (which is an amazing username to type out) would help.
-
No significant drop. The rankings were poor before then.
-
I definitely wouldn't rule it out, if there's been a big spike in these then it could impact your rankings. Especially as it's quite spammy and there's a lot of over-optimised anchor text (on OSE I'm seeing more variations "orlando vacation" + rent compared to your brand name). Have you experienced any drops in traffic since May?
-
They have been created by someone else connected to the site. Do you think they will be hurting the site this much?
-
Hey,
I'm actually looking at holidaying in Orlando, so this is super handy for me!
I'm just having a look at your backlinks and it seems like there's quite a bit of comment spam, for example, this one from May 2014: http://www.buildings.com/buzz/buildings-buzz/entryid/51/a-breath-of-fresh-air-why-and-how-to-improve-indoor-air-quality.aspx There's another one here from May: http://tempedit.outotec.com/en/Careers/Job-rotation-blog/Dates/2013/3/A-regular-day-with-the-Lady/
Are these comments something your team would be creating?
-
Thanks for your reply . Some of the anchor text is exact but so is that of many competitors that rank much higher.
I have already checked Webmaster Tools and cannot see any issues at all.
-
It looks to me that
- the only use of Orlando Vacation Rentals is in the Title
- No use in body
- No H2
- No use in image ALT tags
- only 320 words - possibly too short for something this competitive...
I'm rubbish at reading html but there are probably a few more where those came from.
Why not create a new landing page - www.moremouse.com/orlando-vacation-rentals - and optimise it for this phrase. Don't include it in the navigation but make sure it is in the site map so it gets indexed.
Sure the page authority will be lower but if you track the keyword on Moz you will see how the ranking switches from one page to another as the on page works better
-
My guess is that the anchor text used in the linking domains is an exact match for the term you are trying to rank for:http://moz.com/researchtools/ose/anchors?page=3&site=http%3A%2F%2Fwww.moremouse.com
I would check in Google Webmaster Tools to see if your site has been penalized.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
On-Page Optimization | | Timberwink0 -
Why does keyword fluctuate in Google - I.E rank 48 - 13 - not ranked
Hello, I would like some advice on Google ranking, my site sportingdesires had a few keywords rank and now their not ranked for those keywords. Am still in the process of on-page and am not too bothered about them ranking high, more of a curiosity I suppose. am not expecting them to reach any where near top due to tough competition. Am just starting from top of website down to individual products ( this will take about 10 years lol ) sorting out seo issues. then will concentrate on link building & content engagement maybe i over optimised the page take a look at AC Milan club shop for example Kindest Regards, ste
On-Page Optimization | | sportingdesires0 -
SEO for a Domain which contains Multiple individual sites
My website structure www.example.com (wordpress installation number 1)
On-Page Optimization | | kevinbp
www.example.com/forum/ (vbulletin installtion)
www.example.com/shop/ (wordpress installation number 2) Each of these individual pages contains a fresh wordpress/vbulletin installation with their individual admin control panel. Am i doing this website entirely wrong? Is my website considered as a single website or does Google classify it as 3 different websites? My Ranking page is, www.example.com, and by blog post is www.example.com/forum/blog. When i do a link within my blog entry to my main ranking page, does it count as external or internal link?0 -
Losing Page Rank
Hello Moz I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems. Ryan
On-Page Optimization | | ryanparrish0 -
How to rank Product pages over its Resource counterpart?
So, I have a resource page coming up in the SERPs above the product page, obviously both pages are targeting a lot of the same terms... it's like one is how to use the product and the other IS the product. What's your take on getting the money page to rank instead of the resource page? The only things I can think of include making sure that (internal) anchor text hyperlinks are all powering up the product page, and possibly adding more content to the product page and it's sub-pages. Possibly even including the how to use the product info on the product page itself. Any other ideas?
On-Page Optimization | | wiredseo0 -
"Turning off" content to a site
One site I manage has a lot of low quality content. We are in the process of improving the overall site content but we have "turned off" a large portion of our content by setting 2/3 of the posts to draft. Has anyone done this before or had experience with doing something similar? This quote from Bruce Clay comes to mind: “Where a lot of people don’t understand content factoring to this is having 100 great pages and 100 terrible pages—they average, when the quality being viewed is your website,” he explained. “So, it isn’t enough to have 100 great pages if you still have 100 terrible ones, and if you add another 100 great pages, you still have the 100 terrible ones dragging down your average. In some cases we have found that it’s much better, to improve your ranking, to actually remove or rewrite the terrible ones than add more good ones.” What are your thoughts? Thanks
On-Page Optimization | | ThridHour0 -
Duplicate product information on ecommerce site
I am planning to launch an ecommerce website soon. There is no way to start with the original content for such a small startup like me. It's pretty expensive to get original content for 1000 (around) products. You know, there are a lot of other costs such as, software licences, modules, developer, designer fees, wholesale purchases, monthly subscription for services etc... This is what i am planning to do: Start with duplicate manufacturers' or amazon's product description, meta tags etc. Then gradually turn them into an original one. I assume, google will give me a low score due to duplicate content but, if i start with duplicate content first, and then change with the original ones over the time, will this change my score?
On-Page Optimization | | Emphi0 -
Rankings lower than expected
It's an age old question, "why is my site lower in the ranking than theirs" But in this case, I'm really not sure!... and we perform the SEO on both sites in question. The problem site is www.esp-machinery.co.uk We are looking for ranking for phrases such as Used Machine Tools, Grinding Machines, Drilling Machines, Used Lathes etc. We aren't getting it as high as we have already with another customer of ours: www.bwmachinetools.co.uk We perform the SEO on both these sites, yet we've put far more work into the ESP one, and still not getting very far. There are more linking domains to ESP than BW, in truth the BW site has a higher mozrank, but by only a single point. We did not build the ESP site, whereas we built the BW one. There have been some URL problems with the ESP site, but we have hopefully improved things enough working with their original developer to be on the right track now. Any advice most welcome.
On-Page Optimization | | rowleysit-2598920