Keyword ranking with competitors with lower #s
-
When analyzing a keyword ranking, our term is consistently on P1 P3-5. Looking more closely, I find that the numbers don't make sense to me. Our competitors have lower Page Authority 3s, lower # Root Domains Linking to Page, Lower Domain Authority 3#s and lower Root Domains linking to the Root Domains Linking to the Root Domain #s. What explains the consistent_ ranking discrepancy? Any ideas?_
-
Thanks John!
I just love swimming in the mud bath SEO analysis provides. This is where I start to think type A behavior is just not worth it. We do have P1 on this particular keyword, but am just plain moody about having higher numbers and being ranked one or two positions lower!
Happy swimming!
-
Kathy
I am dealing with that exact issue now. It is very annoying and difficult sometimes to drill into to. I am dealing with it for the key word "babysitting" for a client right now. We have identified two areas we can improve on to lift ranking, above this lower domain authority but higher ranking competitor:-
1/Editorial links - Why ? we analysed the links of our competitor and the only aspect that was better is they had a government & a few editorial links we did not have. But alot less links. So we have made this a focus and got the client working on this now.
2/Click-Through rate - again it is intuitive but people prefer the organic search result - so we anticipate they have a higher CTR. So we are changing that as well.
Also the competitor has a better exact matching domain to the keyword "babysitting". So we know that is an issue but believe if we fix 1 & 2 above we will get above them. If not - roll the sleeves up and go again...
Hopefully as clear as mud!
-
Hi Kathy!
It's very difficult to know what could be leading to their rankings, especially not being familiar with the sites or vertical. However, one thing you might try is running a Full SERP Analysis Report through the Moz Keyword Difficulty Tool (a research tool that comes with Moz Pro). You may be able to work out what factors are helping them rank.
Cyrus Shepard made a great video on the report here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Explore by site - Site overview's servers
Hello, When I want to "Explore by site" and make a "Site overview", I have only 4 choices for the region : USA United Kingdom Canada Australia But the location of my business is in Chile.
Reporting & Analytics | | Sodimaccl
Does this have any repercussion or negative impact in the analytics ? Thank you.0 -
Queries vs. Organic Keywords in GA
Could someone explain how the following metrics in Google Analytics are being calculated: Search Engine Optimization (Acquisition): clicks on a certain query Campaigns (Acquisition): sessions on a certain keyword GA Help states that both 'queries' and 'organic keywords' refer to the actual string a user enters in Google Search. In that cases it seems that 'clicks' on a SERP result through a given query and 'sessions' through that very same query could not be miles apart. E.g.: Clicks through query X = 170 Sessions through organic keyword X = 8 Thank you for helping me out!
Reporting & Analytics | | WeAreDigital_BE0 -
Image ranking plummet help
Hi Moz Community, I need help understanding why my site is dropping rankings and traffic significantly. We were hit the hardest with doing a image query filter ~6/2-6/3 (image attached). We also had a site migration on this exact date, but didn't change URL structure or domain names, just switched hosting sites. I'm assuming this plummet is from the migration, but can't figure out why. I may also not be understanding this filter clearly so let me know. Shoot any questions my way that could help your understanding of the problem be more clear. Thanks,
Reporting & Analytics | | IceIcebaby
-Reed yVzQRTK0 -
Pro's & Con's of Wordpress Categorys & Tags
Good Afternoon! I touched on this question a while back in another post specifically regarding a plethora of duplicate pages that I was finding due to inappropriate tagging in wordpress. As I am going through our website, I am starting to notice it happening again with categories as well. I am including some pictures where you can see the URL structures and titles etc of how everything is laid out. I would like to clarify that I was not the one who did any of this Is it wrong/bad to cross categorize? What I mean by that is put something in more than one category? Would there be any drawback to converting any of these into subcategories? Would that even do anything? Does having two pages that are named the same thing, hurt you? It would seem to me that Google wouldn't like that. I have recently come into the field of thought that Google is getting more and more human, and If it makes a human uncomfortable/confused it will make Google confused. In my pictures you can see we clearly have numerous hard copies of the same thing, not just duplicate elements created by wordpress, that is a separate issue. I personally want to change all of the titles and make everything as different and individual as possible, but i also could be very wrong in my desire to do that. Any thoughts are appreciated! eY4iX2N N3AVqss JZpU7Rq
Reporting & Analytics | | HashtagHustler0 -
Rank Tracker - above 50
Hi, I have a blog and would like to know where it ranks for certain keywords. Unfortunately however, it's well above the top 50, is there any way of getting its exact position or will Moz only show position 50 and above. Thank you in advance. JG.
Reporting & Analytics | | elite_marketing0 -
More Traffic From Lower Rankings?
I have access to analytics for two different sites that rank for the same keyword. Strangely, the site that ranks on page 3 gets three times as much traffic as the site that ranks on page 1 (rankings according to multiple SEO tools as well as my own browser). How is this possible?
Reporting & Analytics | | JABacchetta0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Do I need to turn off custom results or empty my cache before using the SEOMOZ Pro Rank checker?
I'm getting unusual swings in SERPS ranks from one day to another (I had several keywords ranked in top ten go to the the third or fourth page in a week). I knwo that there's always variation because of localized and custom search, but this seems to be something more.
Reporting & Analytics | | bbelgard0