Adding UTM Tags to business directories?
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Hi,
I'm wondering what everyone's thoughts are on adding UTM tags to your business directories such as google my business, yelp, yellow pages ect.
Would it be beneficial in sorting the data in GA? That way I can easily see which directories are performing the best.
Thanks!
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Thanks! Could you expand on "reference your referral traffic" not sure exactly what you mean.
Will this work for multiple business locations within a directory. I like the idea of being able to see exactly which location pages are performing well and which aren't. Especially when each location has slightly different information due to the location's features.
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Hi there
You could just reference your referal traffic in GA, which is extremely detailed and can help you pinpoint directory performance. Tagging URLs is still exceptable, but you run the risk of inconsistencies and bloating your analytics (lowercase, uppercase, mispellings, etc.). I would use UTMs for advertising, content distribution, and actual campaigns, but that's just me, especially if the data is available already in referral traffic.
Let me know if this helps or if you have any other questions! Good luck!
Patrick -
Thanks a lot! Was just on Annie's website just before! Great articles. I'm surprised there's not more mention of business directories and UTMs on the web.
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Absolutely YES! Just make sure you match the mediums to the way Google would interpret those referrals, so you don't screw up your Channel reports This is especially critical for social sites like G+ (and you should also be tagging bios on Twitter, Facebook etc.) Annie Cushing has an excellent discussion on just this issue:
Hope that helps?
Paul
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