How do I get more video reviews on a new site?
-
Hi,
I'm working on a site that has video reviews of various places. It's general information/experience that most people possess and production-wise they are selfies. These videos are then transcribed and, voila... searchable content.
My problem is this... how do I get large numbers of people to go to the trouble to make a 2 minute selfie? I thought about HARO, since one could work in a plug for something, but they have a site traffic threshold that this new site isn't at.
Any and all ideas on how to efficiently generate this content for a new site with very little traffic would be appreciated.
Thanks!
-
Hi Erica,
Yeah, I get that about Google and links. just trying to come up with some reason why anyone would go to the trouble to submit a video review.
Moz is kind of tough comparison, since it's an industry leader with many reasons one might post.
Thanks... Mike
-
So Google does not allow people to buy links or exchange a link for a link. They also penalize for low-quality / spammy link building. Those are the two things that they don't like.
Here at Moz, we gamify our Q&A and blog comments with MozPoints. At 200 MozPoints, you get the first link in your profile followed. This works for us because we also heavily moderate in order to make sure people aren't gaming the system just for MozPoints. (Happens all the time.) Also, if you write a guest blog post for us, your links will be followed, but again, it's okay because we edit and make sure the links are relevant and moderate, moderate, moderate. Additionally, we have so many links pointing to us from a variety of sources and a ton of relevant links in both directions that a handful of potentially off-topic links are a drop in the bucket.
-
Do you think folks would do a video review if they could get a link to some local business... part of the mention in their review? If so, how would I publicize that without getting slammed by the G?
-
Random extra thought: You could give people discounts to the places that you want them to record at.
-
Hi Erica,
Thanks for the post. I've seeded it with reviews. The main trouble is getting folks there to even come in contact with the idea of posting a video. Good points about interface and gamifying. The site doesn't sell anything, so can't give a discount.
If anyone has any more ideas, please post. Thanks!
-
You want to do / can do a couple a things:
1. Make sure it's really super simple stupid easy for people to upload their videos. You'll need to do lots of user testing to make sure anyone can upload their stuff. Make sure you call it out and ask people to do so.
2. You can gameify it someway. Example, you might start by giving people a 10% discount for uploading a video.
3. You can seed a few videos. People tend to do things when they see others do it. You can use your staff to do it and show it off. Or you can send free merch to bloggers/influencers and ask them to make videos. You can't force them, but this can seed your pages for a start. I did something similar years ago, and it was very successful.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Algorithmically penalized site
I have been doing SEO for years, but luckily have never had a client penalized or had to go through that. I see everyone talking about it at conferences and know the absolute basics of recovery, but just had someone come to me that was algorithmically penalized about two years ago. They have no actual data to show me a date and they couldn't tell me a specific date. According to them, their SEO disappeared and wouldn't give them access to the analytics. They are definitely showing just about every red flag with anchor tags and low trust links and tons of duplicate content. Just about everything. I realize you don't have the deep data to go by, but are there cases when it is just better to start over from scratch. They have literally thousands of bad links and strange site pages that they say they weren't even aware of. Whether they were or not I guess isn't the point now, but I have heard rumors that if you start over, Google will still figure it out and follow you with the penalty. Is this true or documented? Don't want to potentially recommend that if that is something that generally happens to bad offenders. Happy to do the work and try to resolve their issues, but it is a lot of work and is going to be expensive and want to present other options. Thanks and any thoughts suggestions are appreciated.
White Hat / Black Hat SEO | | jeremyskillings0 -
Competitors Linking to My Site
One of the more successful competitors in my niche has embarked on new strategy that seems to be working well for him. I noticed that many new links began to appear to my site from my competitor's stable of many websites. It appears that he has setup a link wheel to benefit a site that has been in the top Google position for several months now. The rim of the wheel links back to authority sites, including my own main site (established 7 years, now hanging on to the lowly 10th place on the serp). So the strategy seems to be: a) create a dozen sites that no-follow link back to authority sites including competitors, b) place links in a such a manner (bottom of page, uncolored links, from images) that a customer is unlikely to ever click on it, c.) do-follow to your own site and blast it to the top of Google. I don't think this competitor is worried about getting penalized. I've been watching this for years. When one site gets burned, he just shifts things around and brings up another one of his sites. He seems to age them for years, calling them up one by one as they are needed. Has anyone else noticed this? Is it a trend? Because it sure seems to work. He's crowded the front page now with 4 of his sites. Would it be appropriate for me to "disavow" his links? Would it matter?
White Hat / Black Hat SEO | | DarrenX0 -
Site that's 301 redirected is ranking for brand
We own a number of foreign TLD domains for our brand. They are all 301-redirected to our main .com branded domain. One of them is appearing in our branded search results, outranking out main .com page. To be clear, this is despite there being a 301 redirect from it to the .com page. Any ideas on what is going on here?
White Hat / Black Hat SEO | | ipancake0 -
Have just submitted Disavow file to Google: Shall I wait until after they have removed bad links to start new content lead SEO campaign?
Hi guys, I am currently conducting some SEO work for a client. Their previous SEO company had built a lot of low quality/spam links to their site and as a result their rankings and traffic have dropped dramatically. I have analysed their current link profile, and have submitted the spammiest domains to Google via the Disavow tool. The question I had was.. Do I wait until Google removes the spam links that I have submitted, and then start the new content based SEO campaign. Or would it be okay to start the content based SEO campaign now, even though the current spam links havent been removed yet.. Look forward to your replies on this...
White Hat / Black Hat SEO | | sanj50500 -
Seo back linking proposal review
Hi guys, below is a proposal i received from someone on freelancer.com for some seo building. Is this really all it takes? Obviously done overtime but basically is this it aside from the usual basics onsite keywords, urls, artciles, content etc. This is a the proposal for $250 (some are cheaper but almost the same details as below). This is one of the top seo people on freelancers.com and they all have good reviews. Is this basically it? Shell out $100 bucks or more a month to someone who will just post stuff all over the internet. It just seems all very simple, what is $100 bucks a month to stay at #1. Is there any real questions i should ask to make sure i am not just throwing my money away? I would like to recommend the following services for attaining better search results for the website. 1)Press Release Submissions
White Hat / Black Hat SEO | | topclass
2)Social bookmarking submissions
3)Drip Feed Article Links - 100 Article submissions everyday for 25 days
4)Article directory submissions
5)Link directory submissions
6)Blog Post Submissions(All Blogs have PR1 to PR6)
7)Wiki Page Submissions(.EDU and .GOV Sites Included) PR of the directories, social bookmarking websites, Blogs, wiki pages and Article directories are from PR0 to PR8.
Most of them are in the range of PR1 to PR4. If you are interested in the above services then these are the details about those services. 1)Press release Submissions - We will write 3 press release and submit them to 25 press release websites.
Submitting press release gets the news to Google news, Yahoo news etc..
Please note we even submit to Paid press release websites like PRBuzz, SBWire, pressdoc etc.. 2)Social Bookmarking submissions - I will also submit your website to 150 social bookmarking websites.
Here are the example of social bookmarking websites.
www.digg.com
www.furl.net
After we finish submitting to social bookmarking websites we will then create rss feeds with approved link URL's and ping them so that links get indexed. 3)Drip Feed Article submissions - We will be writing one article.
Everyday we will submitting the article to 100 different websites.
We will be submitting for 25 days.
100 submissions x 25 days = 2500 submissions.
In each article submissions we can use 2 links to the website. 4)Article directory submissions - We will write 5 articles.
Each article will be around 500 words.
Then we will submit them to 300 different article directories. That means 5 articles x 300 article directories = 1500 article submissions.
In each article we can use 2 links to the website.
1500 x 2 Links.
I have experience in submitting articles to article directories.
Till now i have submitted more than 1000 articles to article directories.
I will also create separate accounts with article directories wherever possible. 5)Link directory submissions - I have a list of 1300 directories.
I will submit your website to these directories.
I have experience in submitting to link directories.
Till now i have submitted more than 2500 websites.
All the submission work is done manually.
All these directories provide one way links. 6)Blog Post Submissions(700 PR1 to PR6 Blogs) - We will write 1 article.
we spin and post to 700 PR1 to PR5 blogs.
We can spin the article, title of article and links
You will be given a confirmation when complete, and a code to search backlinks in the search engines.
They are hosted on 650 different C Class IPs! 7)Wiki Page Submissions - Get 200+ wiki site contextual backlinks (3 per posted article) from a range of PR 0 to 8 wiki sites including over 30 US .EDU and US .GOV sites.
I will also ping Them.0 -
Auto-link inside your own site to the same domain is white-hat?
Hi, I am using a plugin in wordpress that make auto link for some certain keywords in my site suppose: My site is example.com My important keyword is: sample and across the domain example.com through out the content if there is the word: sample it is linked automatically to example.com I like your opinion about this practice, if it may carry any kind of punishment by SEs? Thanks.
White Hat / Black Hat SEO | | Pooria0 -
Should this site be punished?
Every summer for the past 4 years one of our customer's competitors suddenly has a big jump in Google's (.co.uk) rankings for some of the main industry phrases, particularly "air conditioning". We were always under the impression that they bought links before the busy summer season, as they have these strange massive jumps in the rankings. (for the rest of the year they often drop down) I recently checked out some of the back-links going to their site and noticed something I'd not seen before. Of the (approx) 480 links that showed up, around 80% of the SourceURL's ended with "?Action=Webring" (see 1st attached image). To me it doesn't look natural at all and I'm surprised that Google hasn't picked up on. Their site is www.aircon247.com. It had been mentioned to me that this may be to do with link sharing sites (which I assume is black-hat) but I'm not 100% sure that they are doing this. They also have an identical long spammy-looking footer at the bottom of every page which is clearly only for search engines to see. We reported it to Google a year ago but no action was taken. Do you think that it is acceptable to have it on every page? (see 2nd attached image) I would be interested to know your thoughts on both of these, and whether this would be a dangerous tactic to try and emulate? Gc5MU.png iXGA9.png
White Hat / Black Hat SEO | | trickshotric0 -
Is it possible that since the Google Farmer's Update, that people practicing Google Bowling can negatively affect your site?
We have hundreds of random bad links that have been added to our sites across the board that nobody in our company paid for. Two of our domains have been penalized and three of our sites have pages that have been penalized. Our sites are established with quality content. One was built in 2007, the other in 2008. We pay writers to contribute quality and unique content. We just can't figure out a) Why the sites were pulled out of Google indexing suddenly after operating well for years b) Where the spike in links came from. Thanks
White Hat / Black Hat SEO | | dahnyogaworks0