Geo-Targeting Content
-
I'm to get some ideas on restructuring existing content for geo-targeting.
Example: Botox Page
Tis is a hypothetical situation -- laser cosmetics clinic in Atlanta trying to rank for Atlanta Botox. The existing content is general information about botox procedures. The problem is editing the content to add Atlanta to the H1 tag and page copy.
I'm wondering if there are some techniques to make the edits flow better? My idea is to add a geo-page for each procedure, but I'm wondering if this might interrupt or confuse users in the navigation funnel.
Your thoughts?
Thanks!
-
Thanks David.
I'm definitely trying avoid the crappy content. I'm trying to figure out how I could create internal anchor text in the internal links following this approach.
-
Generally, I would use something like the following:
"Botox Procedures in Atlanta, Georgia" for the H1 or Title tag, make sense? You just need to rewrite the content so that it is written from a geo-targeted area, does that make sense? You can't simpy find and replace to add in geo-targeting, unless you want crappy content.
Rewrite it with geo-targeting in mind. The biggest thing would be a few hyperlinks with the geotargeted anchor text, title tag, and H1 tag and some links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two Domains, Same Products/Content
We're an e-commerce company with two domains. One is our original company name/domain, one is a newer top-level domain. The older domain doesn't receive as much traffic but is still searched and used by long-time customers who are loyal to that brand, who we don't want to alienate. The sites are both identical in products and content, which creates a duplicate content issue. I have come across two options so far: 1. a 301 redirect from the old domain to the new one. 2. Optimize the content on the newer domain (the strongest of the two) and leave the older domain content as is. Does anyone know of a solution better than the two I listed above or have experience resolving a similar problem in the past?
Intermediate & Advanced SEO | | ilewis0 -
Internal Duplicate Content Question...
We are looking for an internal duplicate content checker that is capable of crawling a site that has over 300,000 pages. We have looked over Moz's duplicate content tool and it seems like it is somewhat limited in how deep it crawls. Are there any suggestions on the best "internal" duplicate content checker that crawls deep in a site?
Intermediate & Advanced SEO | | tdawson091 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Should We Remove Content Through Google Webmaster Tools?
We recently collapsed an existing site in order to relaunch it as a much smaller, much higher quality site. In doing so, we're facing some indexation issues whereas a large number of our old URLs (301'd where appropriate) still show up for a site:domain search. Some relevant notes: We transitioned the site from SiteCore to Wordpress to allow for greater flexibility The Wordpress CMS went live on 11/22 (same legacy content, but in the new CMS) The new content (and all required 301s) went live on 12/2 The site's total number of URLS is currently at 173 (confirmed by ScreamingFrog) As of posting this question, a site:domain search shows 6,110 results While it's a very large manual effort, is there any reason to believe that submitting removal requests through Google Webmaster Tools would be helpful? We simply want all indexation of old pages and content to disappear - and for Google to treat the site as a new site on the same old domain.
Intermediate & Advanced SEO | | d50-Media0 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
Duplicate content within sections of a page but not full page duplicate content
Hi, I am working on a website redesign and the client offers several services and within those services some elements of the services crossover with one another. For example, they offer a service called Modelling and when you click onto that page several elements that build up that service are featured, so in this case 'mentoring'. Now mentoring is common to other services therefore will feature on other service pages. The page will feature a mixture of unique content to that service and small sections of duplicate content and I'm not sure how to treat this. One thing we have come up with is take the user through to a unique page to host all the content however some features do not warrant a page being created for this. Another idea is to have the feature pop up with inline content. Any thoughts/experience on this would be much appreciated.
Intermediate & Advanced SEO | | J_Sinclair0 -
Best practice with duplicate content. Cd
Our website has recently been updated, now it seems that all of our products pages look like this cdnorigin.companyname.com/catagory/product Google is showing these pages within the search. rather then companyname.com/catagory/product Each product page does have a canaonacal tag on that points to the cdnorigin page. Is this best practice? i dont think that cdnorigin.companyname etc looks very goon in the search. is there any reason why my designer would set the canonical tags up this way?
Intermediate & Advanced SEO | | Alexogilvie0 -
Duplicate Content across 4 domains
I am working on a new project where the client has 5 domains each with identical website content. There is no rel=canonical. There is a great variation in the number of pages in the index for each of the domains (from 1 to 1250). OSE shows a range of linking domains from 1 to 120 for each domain. I will be strongly recommending to the client to focus on one website and 301 everything from the other domains. I would recommend focusing on the domain that has the most pages indexed and the most referring domains but I've noticed the client has started using one of the other domains in their offline promotional activity and it is now their preferred domain. What are your thoughts on this situation? Would it be better to 301 to the client's preferred domain (and lose a level of ranking power throught the 301 reduction factor + wait for other pages to get indexed) or stick with the highest ranking/most linked domain even though it doesn't match the client's preferred domain used for email addresses etc. Or would it better to use cross-domain canoncial tags? Thanks
Intermediate & Advanced SEO | | bjalc20110