Are there *truly* any white-hat link-building tactics?
-
With our new knowledge -- yielded from J.C. Penney, Forbes, Overstock, content farms, et al -- that the link graph/link profile can be algorithmically mined by search engines to uncover non-natural patterns of links occuring over time, is there any level of link-building that is safe to engage in?
If so, then what are those "bright white"-hat tactics that are 100% safe for a site to use?
-
I have to disagree with your .gov comment. I've seen a lot of.gov/.edu with autoapprove comments and the amount of OBL's on page is ridiculous. Sending an obvious signal to google because a large majority of the pages are so spammy.
However if you can get a link from a .gov with moderated comments.. fair play.
-
So I'm curious: in your experience, what are the brightest white hat link-building tactics that present the least amount of risk? - The ones presented here at SEOmoz are the best linkbuilding practices I know so far ^_^
-
Hey UPform5, I think you're on the right track here, but the Google guidelines are a bit... blurry when it comes to tactics.
They say things like "[Don't create] Links intended to manipulate PageRank" - well, like eyepaq states, this is precisely what any link-building program ultiamtely wants to accomplish.
So I'm curious: in your experience, what are the brightest white hat link-building tactics that present the least amount of risk?
-
Hi Eyepaq,
I beg to disagree. And I think most SEO's will agree
That "LINKS CAN BE BUILT AS LONG AS IT FOLLOWS GOOGLES GUIDELINES"
As for what is really a true white-hat linkbuilding I would define it as:
Marketing your website without encroaching on the rules set by Google.
So there.
^_^
-
Any link you place on another site to your website in order to help it rank is not natural. All social network accounts you build and setup a link to your website is not natural. Everything you do on the SEO side as far as links is not natural and for this reason you can call it black hat (even if I don't believe in white hat and black hat - all we do is black or shades of black. some are running on the edge some stay in the grey area with the seatbelt on but is the same thing overall).
And since I am off subject so far my opinion with the question is: links from gov domains or with "just too much authority" can be considered bullet proof as far as link source no matter what those links ended up there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from subdomains pass the authority and link juice of main domain ?
Hi, There is a subdomain with a root domain's DA 90. I can earn a backlink from that subdomain. This subdomain is fresh with no traffic yet. Do I get the ranking boost and authority from the subdomain? Example: I can earn a do-follow link from **https://what-is-crm.netlify.app/ **but not from https://netlify.app
White Hat / Black Hat SEO | | teamtc0 -
Is there a paid link hierarchy?
It seems like the more I learn about my competition's links, the less I understand about the penalties associated with paid links. Martindale-hubbard (in my industry) basically sells links to every lawyer out there, but none of the websites with those links are penalized. I'm sure you all have services like that in your various industries. Granted, Martindale-hubbard is involved in the legal community and it's tied to Lexis Nexis, but any small amount of research would tell you that paid links are a part of their service. Why does this company (and companies that use them) not get penalized? Did the penguin update just go after companies that got links from really seedy, foreign companies with gambling/porn/medication link profiles? I keep reading on this forum and other places that paid links are bad, but it looks to me like there are fundamental differences in the penalties for paid links purchased from one company vs another. Is that the case or am I missing something? Thanks, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Linking my pages
Hello everybody, i have a small dilemma and i am not shore what to do. I am (my company) the owner of 10 e-commerce web sites. On every site i have a link too the other 9 sites and i am using an exact keyvoerd (not the shop name).Since the web stores are big and have over a 1000 pages, this means thet all my sites have a lot off inbound links (compared with my competiton). I am woried that linking them all together could be bad from Googles point of wiev. Can this couse a problem for me, should i shange it? Regardes, Marko
White Hat / Black Hat SEO | | Spletnafuzija0 -
Is it worth getting links from .blogspot.com and .wordpress.com?
Our niche ecommerce site has only one thing going for it: We have numerous opportunities on a weekly basis to get reviews from "mom bloggers". We need links - our domain authority is depressing. My concern is that these "mom bloggers" tend to have blogs that end with .blogspot.com or .wordpress.com. How do I screen for "reviewers" that are worth getting links from and how can I make the most of the community we have available to us?
White Hat / Black Hat SEO | | Wilkerson1 -
I need Black Hat Examples
So I need a little help. I'm guest lecturing this week for a local college class on web design. We are going to be talking about Black Hat design for a little bit and things to avoid. I'd like to share some examples in the wild of old school tactics, keyword stuffing, cloaking, hidden text. Anyone have any good examples? If you don't want to share them publicly feel free to sent me a private message. I would like to give the students some interesting examples so they can visualize it. Thanks!
White Hat / Black Hat SEO | | BCutrer0 -
Link directories question
Looking over a clients site and they have a bunch of link directory links that seem very skeptical to me, but the mozrank and authority seem to be ok on the home page. One directory is addlinkzfree and they have the same template and layout as a few other directories this client has. Link page has no juice whatsover, but home page has PA 54, MR 5.04 and root domain is DA 45. At first glance this would appear to be respectable numbers right? But the title of the directory and multitude of links lead me to think its nothing but a link farm. Should I advise the client to run and try to remove links from these type sites even though home page has decent scores? Im of the mindset that anything diredctory with links, free, partners etc in title need be avoided. Would appreciate any backup on this or am I just being paranoid?
White Hat / Black Hat SEO | | anthonytjm0 -
Article submission, and how to build backlinks for Ecommerce? [HELP]
Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
White Hat / Black Hat SEO | | InkCartridgesFast1 -
When asking for links, what are good incentives to offer?
New to SEO and want to stay clean, What are white hat incentives you can offer in exchange for links? Giveaway for their readers? Give them helpful advice? Record video of me drinking a gallon of milk within 5 minutes?
White Hat / Black Hat SEO | | 10JQKAs0