Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Business page query
Hello Expert, I want to check how many facebook pages do my competitor have created? Is there any way to check or tool available? Is there any way to check profile page of competitor from there facebook page? I am providing 4 services on my website so do i create seperate page for all services? or one common page for all 4 services? what type of name should i create for profile and business page?
Social Media | | bkmitesh0 -
Google +1 Personal vs Business
A client asked me an interesting question. How do you +1 as your business page and not your personal account. Is this possible to do considering they are under the same login?
Social Media | | Prager0 -
Can Google index content from within Facebook apps? (photos, events, custom app, etc.)
Hi guys, I've Googled the heck out of this query and I seem to run into very top level answers (and I do apologize if my ignorance is to blame), but is Google able to index content from within Facebook applications such as Photos, Events, and possibly a custom app? If Google is able to better index both Javascript and AJAX, I would assume that the simple answer would be "yes", but since many of these applications don't provide outbound links, tracking traffic and conducting follow up experiments appears to be quite difficult. Since many of us use Facebook as a destination, if we take the time to optimize deeper content by adding detailed captions in pictures or unique descriptions for events, how can we determine that 1. the content is being crawled by search engines and 2. how is that content crawled and disseminated for user consumption on search engines? I appreciate your time and thank you for your insights.
Social Media | | millennium-marketing
-Vero T.0 -
Facebook likes v fans
Hello, When I look at my site in opensiteexplorer it says my site has 79 Facebook "likes". But actually, it has 4,070. In another part of the PRO dashboard it correctly identifies 4,070 but calls them "fans". I thought if someone hit the "like" button they became "fans". So why is SEOmoz reporting the vastly different figures?
Social Media | | greenwich0 -
Top 20 social bookmarking sites
2011, what are the best social bookmarking sites to use for getting backlinks and what are your strategies?
Social Media | | echo10 -
Facebook Like Wall
Here is a Facebook question: I would like to hide some content behind a Facebook wall - i.e. only make it visible to users who press the like button. Something like the New Yorker did with a Jonathan Franzen story. My question is: how do I do that? Thanks! Thomas
Social Media | | ThomasHgenhaven1 -
Facebook Comment Notifications
I setup Facebook comments on my site using the iframe setup. I thought FB would notify me whenever someone comments on my website, but that is not the case. Now people are commenting and I would have to look through hundreds of pages on my site to reply to their questions. I searched the web on how to do this, but I am lost when looking at the steps. Can anyone help provide clear instructions on how to notify me of my website comments on my FB page or by email?
Social Media | | TheDude0 -
Roundup of Facebook Share & Facebook Like. Which one is better for SEO?
There doesn't seem to be clear cut advice / data on whether Facebook Share or Facebook Like is more valuable from an SEO standpoint. So I'm asking you SEOmoz fans have you come across conclusive evidence or have your own sites / testes proven that one is stronger than the other.
Social Media | | walidalsaqqaf0
