SEO Audit "Hybrid Site"
-
Hi everyone!
I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph
OR
http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en
Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit.
FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool.
Thanks everyone!
Steve
-
Bummer
Wish you luck, though! -
Yep already did the single custom crawl already and the crawl diagnostics turned out pretty useful and was able to convince the marcom team they need to clean their site.
I did ask several times already with their IT team but resistance is strongly felt. Their guys are not really that into SEO, probably due to lack of educating from our part, and third party tools are always looked at with extreme suspicion.
-
Thanks Steve - thrilled to hear it!
Re: the web crawler - it might be an IP-based or a requests/second type issue. The Moz crawl is usually fairly good, but even we get blocked sometimes. If that's the case, you might need to ask their team internally to run it or specifically allow it. You can also try the single custom crawl tool here: http://pro.seomoz.org/tools/crawl-test
-
Thanks Rand! I've actually used both screaming frog and xenu to crawl their site but the thing is they've put some security on their website(s) in such a way that those tools cannot run properly because they kept on asking for login access. Good thing running the test through SEOMoz SEO web crawler does not prove to be as problematic when running via those free crawler tools.
Btw, just want to say you guys are doing a great job here. Lots of valuable insights to learn here/from you guys. Hope the next MozCation will be in Philippines / Singapore. Will make sure I'll attend =D
Cheers!
Steve
-
Hi Steve - sounds like a big challenge (particularly if you can't get access to analytics or WM tools). You could certainly start by getting crawls through SEOmoz PRO just to check for errors/issues/etc. Screaming Frog is also a good tool for this one-off type crawling that doesn't need tracking over time.
There's a few good posts on site audits in particular:
- http://www.seomoz.org/blog/how-to-do-a-site-audit
- http://www.seomoz.org/blog/4-ways-to-improve-your-seo-site-audit
- http://www.seomoz.org/blog/seo-site-audits-getting-started
- http://www.distilled.net/blog/seo/do-your-very-own-site-structure-audit/
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What will happen if i manually click on my backlinks placed on other sites using vpn will it increase my linking domain as i am using vpn
will the linking domain of my website increases when i manually click on the backlinks of my website using vpn
International SEO | | calvinkj0 -
International SEO - UK & US
Hi! I'm currently working with a brand that is well established in the UK and is looking to expand it's reach in US. The UK site has a solid link profile and I think that creating a sub-folder for the US site is by far the best solution. My only concern is that the UK site uses a .co.uk domain. Would it therefore be counter-productive to use a subfolder that looks like this: www.example.co.uk/us In an ideal world I would advise the brand to acquire a location neutral domain (e.g. www.example.com) however the [brandname].com isn't available and options are otherwise very limited! Steps would be taken to ensure all other technical bases are covered (hreflang tags etc) but I'm struggling to find any further insight on this issue. Any feedback from the community would be greatly appreciated! Many thanks, Harrison
International SEO | | harrycox0 -
Canonical and hreflang mess of international desktop and mobile site versions
Hello, I have an interesting case and I am lost in it. There are two versions of the site: desktop and mobile. And there are also international versions: English and Spanish. I'm stuck at implementation of canonical tags. Currently my setup has the following: English (default) desktop page has these: English Mobile page has these: Spanish Desktop version: Spanish Mobile version: But I somewhat feel that I messed the things... Could you guys point me to what I did wrong and explain how to set it right? Also, if you know URLs of blog posts or articles, where similar case is explained - share with me please.
International SEO | | poiseo0 -
E-Commerce site in 2 languages - Duplicate content or not?
How does Google view this? Our current site works like:
International SEO | | bjs2010
www.domain.com/EN - English
www.domain.com/ES - Spanish All products are the same, just different language and different URL for them - is this good or bad? I thought of either Going with .co.uk or .com for "English" and a .es for "Spanish"
OR Subdomaining it. www.es.domain.com and www.en.domain.com Any advice appreciated!0 -
SEO rates in Brazil
This question is for SEOs working in Brazil (please feel perfectly free to reply in Portuguese). I am an independent Local Search consultant living and working in France and would like to get an approximate idea of the range of SEO rates charged in Brazil by independent SEOs. As is the case in any country, I'm sure that rates vary significantly in Brazil. My goal is simply to get an idea of that range. Thanks very much. Ken Fagan (www.kenfagan.com)
International SEO | | Mindful0 -
International SEO | URL Structure
I'm looking for advice/point of view for setting up international domains. I.e. sub-domains, ccTLD, etc. At the 10,000 ft. view - the client (international retail company) is trying to decide which type of URL structure to use in their new platform: Option 1: Root Domain ccTLD - www.brand.ca, www.brand.fr, etc. Option 2: Subdomains - fr.brand.com, ca.brand.com, au.brand.com Option 3: Subfolders - ]www.brand.com/ca/, ]www.brand.com/au/ Consider these scenarios/questions and use to help decide which URL structure makes sense: 1) I'm an Aussie in Australia and I do a Google search on Hank Myer Aron, which is a huge seller in the U.S. and also included at the Australia locale site. If we go with subfolders, am I likely to see the U.S. Aron page higher in my search results than the Australia Aron page? Or is the U.S. site not a factor in a search done outside the U.S.? If we use subfolders AND geo-detection, does this bump the ranking of the locale page? Do sites using ccTLDs always get ranked above those that don't? For example, if an Australian dealer selling Aron has URLs dealer.com.au/..., would their pages rank ahead of hankmyer.com/au/...? If we went the ccTLD route, would the Aron page at hankmyer.com.au take precedence over the U.S. page? (Again, assuming U.S. site is relevant in this scenario.) 2) I'm a Frenchman in France searching on Hank Myer Aron. If we use subfolders AND an alias URL that's translated to French (brand.com/fr/produits/sieges/sieges-aron), would we expect the page rank to be comparable to using the ccTLD and/or expect greater trust than just using subfolders without translated URLs? Do translated URLs have any mitigating affect on duplicate page content? Which URL strategy is best choice from a SEO standpont?
International SEO | | CrownPartners0 -
Google UK picking up USA Site
I have a site with two subfolders one is .../uk and one is .../us Part of the content on the two sites is the same and part is unique. The US site's language is set to en and the UK site's language is set to en_gb. I have setup geo-targeting in webmaster tools. The problem is that the home page is a GEO-IP redirect and it seems to be picking up information from the US site even on google uk. I'm not concerned too much about getting the uk site crawled as we submit a sitemap for that anyway. But my concern is that if I setup the geo-ip redirect as a 301 will my UK site loose all of it's ranking? Also am I likely to be penalised for duplicate content?
International SEO | | matthewdolman0 -
Targeting France Best SEO practices
I've got a client with a large e-commerce site with a .com domain and they want to start targeting France. Other than building another site in Frence with a .fr domain, what would be the best course of action? I know that the obvious option would be to build a separate French site with a .fr domain but is there another more cost effective way? I tried doing a search for one of their key-phrases using the Google Global app (Google.fr) and they are ranking in pretty much the same position as for Google.co.uk. Your thoughts on this would be greatly appreciated.
International SEO | | FishEyeSEO0