Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Has anyone seen a recent study on % of clicks on Adwords vs Organic results?

Paid Search Marketing

1123

AnnemiekevH last edited by

HI,

I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help?

many thanks in advance,

Annemieke
1 Reply Last reply
Reply Quote 0
EGOL last edited by

In SERPs where I hold #1 and #2 organic rankings and bid high enough on Adwords to be dominant - about 25% of my traffic for relevant keywords comes from Adwords.
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

How to know competitors keywords for adwords

I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld2020

0
Organic and Paid

HI Guys, For one of my site we have been investing a less in Paid and since we have done that the Organic has gone quite up. I know there is a connection between the two but i would like to know if any of you can share their experience on this matter. I would like to know if someone has a run some experiements to understand how much each channel influences the other. It goes without saying that Paid tend to cannibalize a bit of organic but when it goes down, should i really expect an increase in organic? Any thoughts? Thanks
Paid Search Marketing | | AlessioCesaro

0
Negative keywords on AdWords account, but mispelling in customer query still triggers ad. Possible to avoid?

Ok, So this really p*#%d me off the other day. I've built an extremely comprehensive list of Negative keywords for our trade bookbinding pages on Ad words. Amongst 100's of others, I've also included every City, Town, Village, and County in the UK so our Ads don't get triggered by local search intent. However, we're still getting clicks from searches like this one: **'binding services n worcestr' ** Question: If Google won't assume this is a misspelling of one of our Neg KW, how I can I possibly protect the account from this type of search? Is this something we just have to accept having KW's on broad match mod/ phrase match?
Paid Search Marketing | | isaac663

1
Adwords structure issue

Background: We manufacture and sell our own products to the UK and English speaking world. We rank well for major terms but there is lots more traffic to be had with PPC so we've always used Adwords At present I target keywords in 3 ways. 1. I have an [exact match] campaign that I use to target terms like [acme widget] 2. I have a broad match campaign that I use to target keyword targets I have identified through research like +blue +acme +widget. 3. I have an even broader campaign that I use to target the very long tail terms that it would be too time consuming to create groups and ads for like +camo +rocket +acme +widget The problem: My 3rd category won't show! I use varied bids to make sure the more relevant ads show where they overlap (eg 2nd campaign bid is 50% of 1st campaign, 3rd campaign bid is 50% of 2nd) but 3rd campaign wont show for long tail searches when I test it with the random crap that people search for! I get the error message... Your ad isn't being displayed for this keyword because there may be other ads within your account that are ranked higher and have similar keywords. 2 questions I suppose, is my structure acceptable and if it should work why isn't it?! Thanks so much all! Matthew
Paid Search Marketing | | mat2015

0
Has anyone tried Captora? Curious about people's thoughts on potential benefits and risks for SEO.

We talked to a vendor called Captora today and I'm curious if anyone else has tried them. It seems like it's too good to be true and could lead to issues should Google get wise to this tactic. So what are people's thoughts? watch?v=SVSCPrcXXDQ
Paid Search Marketing | | VMTurbo-Marketing

0
Do Adwords affect organic rank?

I used to rank 2 for "guitar outlet" I just dropped to under 50th. Only change I made was to pause a Adwords campaign where I was including that keyword. Oddly enough, I believe I ranked high for that keyword BEFORE I added it as a keyword, but I cant be 100% sure due to lack of timing notes. But is it common for adwords to affect organic? If not...where do I start to look for the answer as to why it dropped?
Paid Search Marketing | | Retail_Endeavors

0
Good Adwords resources/ Guides

I'm going to be taking over the PPC for my company. A 3rd party currently does it but I have done a review and they have not been doing a great job ( I spotted a few very basic mistakes), so we want to switch it to in house I have experience with PPC, and I'm confident on the basic of it, but I was looking for a good (recent) PPC resource or guide so I can make sure I'm doing it right, basicly a ppcmoz 😉 For example current the campaigns are set to accelerated, but I have been told that is very wasteful, but the 3rd party explanation is:"We set the campaigns to be accelerated to avoid missing out on potential sales. These can be set to standard if you wish however there is a higher chance that sales could be missed." Which is correct?
Paid Search Marketing | | PaddyDisplays

0
Curious about Adwords keyword tool results.

Why the Google Adwords Keywords tool says there are 0 local monthly searches for a keyword or shows a dash, but in spite of this there's competition for those keywords (up to 0.42 in some cases) ? Thanks!!
Paid Search Marketing | | gerardoH

0