Is my H1 and H2 site structure proper?
-
If I have an h1 tag on the page that describes the purpose of the page, is it a bad idea to make all of the sub-headings h2 tags? A designer mentioned that it was frowned upon to make all of the secondary headings into h2 tags, or to use CSS to selectively style the heading tags.
-
disnmiss what he said, its if it makes senmce, this rule only applies to H1, and even that is in doubt.
-
Hello Alexander,
The H2s in this situation look justified and seem to carry the same weight, personally I always ask our guys to style these H2s due to the size in which they render on our Joomla builds (before this they were using H3s for size, yikes) . My suggestion is " don't worry too much about it." There is a consensus in the community that the header tags have less and less weight for SEO . They are particularly useful though in organizing content which is applicable in this situation and Search engines love good clean markup.
-
Hi
That seems like it should work just fine to me. Just follow these guidelines.
- does it appear useful to the viewer, does it make it easier to consume the content?
- or does it appear unnatural and spammy?
- also, I am not a fan of blanket rules like "don't ever use multiple h2 tags under your h1" (unless they are clearly stated in Google's quality guidelines or somewhere like that). You have to look at every situation for what it is, and as long as you are not trying to be manipulative and it makes sense as determined by the content than do it!
- As far as I am aware, the only header tag that is recommended to not repeat on a page is the H1.
-Dan
-
.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Word Count - Content site vs ecommerce site
Hi there, what are your thoughts on word count for a content site vs. an ecommerce site. A lot of content sites have no problem pushing out 500+ words per page, which for me is a decent amount to help you get traction. However on ecommerce sites, a lot of the time the product description only needs to be sub-100 words and the total word count on the page comes in at under 300 words, a lot of that could be considered duplicate. So what are your views? Do ecommerce sites still need to have a high word count on the product description page to rank better?
On-Page Optimization | | Bee1590 -
Do Google Know What People Are Doing On My Site?
I run an ecommerce site and am keep to increase the time on site and reduce bounce rate. I have had some good results from writing good articles and advertising them on Outbrain and Twitter; both of these metrics have improved. However, I am wondering if Google will see this. Clearly if people land on the pages from the SERPS and return there they will know what is happening but will they know if people get there from an advert?
On-Page Optimization | | T0BY0 -
How to position and structure H1 and H2 on a page
Quick Question: We have been working on a website for an hotel and we are now facing an issue regarding how to position the H1 and H2 on each page: Since the Client has expressed the desire to have the title of the page mentioned right above the textWould it make sense to have the title of the page as H1 and have more descriptive H2 right below it? Ex: H1--> Accommodation H2--> Page Description Thanks,
On-Page Optimization | | travelclickseo0 -
Site not showing up in Google search since move
Hi, hoping someone might help me with some answer(s) as to why our site no longer shows up in Google search results. Even when we type the full name and city into Google, the site is absent. Our Facebook page, LinkedIn and some backlinks show, but our site is missing. I can no longer find it in Google places. I'm sure I've done something wrong since moving from a static (flash-based) site to Wordpress. But the robots.txt file looks okay to me and the sitemap.xml file is present. Anyway, this is what happens when you ask a network technician handle website design... We know just enough to be dangerous! Here is the site in question: www.newfrontiertechnologies.com located in Shoreline WA. Any advice is much appreciated.
On-Page Optimization | | NFTECH0 -
I'm planning the structure of a Car Parts e-commerce site and...
Hi all, As the title says, I am redeveloping a website for a client who sells car parts. The market is saturated with competition and 9 times out of 10, www.eurocarparts.com appears within the top 5 SERPS when searching for the same things that my clients' website sells. Now I know it will be very difficult to compete with the likes of these sites but given time (plenty of time) you never know so I have dissected Euro Car Parts website for many hours to look at their internal link structure and so my question is related to this area. My site only sells car parts for 4 car manufacturers. The left hand "shop" navigation menu will list the categories in which the shop sells products for e.g: Air Filters
On-Page Optimization | | yousayjump
Break Pads
Coilovers
Dampers
Suspension etc. When you view one of those pages, there will be a form to allow the user to filter down to their particular make/model of car etc. Now when I search for "Air Filters" in Google, the results come back as nearly 40 million. If I prefix that search term with a car manufacturer name i.e. "Audi Air Filters" the number drops down to 8 million - quite a difference!
So my thinking was to do the following but I wanted to see if you guys think I am barking up the wrong tree or if this is a good approach: Create pages for my 4 car manufacturers for each "shop category" listing all the products I have in those categories for the manufacturer along with well written unique, relevant content, ie:- Audi Air Filters
Audi Break Pads
Audi Coilovers
Audi Suspension ... this would allow me to target the slightly long-tailed version of "Air Filters" as I now have a page for "Audi Air Filters". This would then mean when users click the "Air Filters" link from my left hand category menu, I would need to ensure that those pages were not indexed by the search engines as they would essentially be showing the same subset of products but with the title of the page being "Air Filters". I hope I have explained myself enough for you to understand my question. Ultimately I want to know if my approach is a typical one when knowing that even attempting to target "air filters" with a new website is going to be a lost cause - I need to try and get some of the lower hanging fruit. Thank you for reading.0 -
Redirect closing established site to another established site.
We have 2 ecommerce websites with duplicate product/category content that have been around for years. "Site A" since 2004 and "Site B" since 2011. "Site B" doesn't generate many sells and we want to close the site in fear that it may look spammy to google and since we don't want to upkeep the site. Couple questions:
On-Page Optimization | | Tuurbo
1. Is it possible that "Site B" has damaged "Site A" with google since they are so similar?
2. Can i 301 redirect all of "Site B" to "Site A" without hurting "Site A"?
3. If question 2 is ok, should i use the "Change of Address" tool in google webmaster tools to point "Site B" to "Site A"? Thanks!0 -
New site not ranking for it's name
Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet. http://maven-management.com I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine. SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name. Any insight is appreciated.
On-Page Optimization | | DenverKelly0 -
Page title = h1, or slight variation of it?
I recently found a new SEO tool http://www.screamingfrog.co.uk/search-engine-optimisation/ It is fast, and has found some site tweaks I need to make. There is a free demo version that crawls up to 500 URIs. I recommend you check it out (I'm not affiliated). One of the conditions it checks for is if your page <title>is exactly equal to your <h1> tag. The fact that they flag it makes me wonder if that's something I should avoid (?).</p> <p>When I googled it I found a variety of opinions. When I looked at Rand's excellent piece on the perfectly optimized page http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization I notice that the example Page Title and H1 are slightly different. By design, or a happy coincidence?</p> <p>Any opinions on whether I should make my Page Titles slightly different than my H1 tags to avoid the appearance of over optimization, or some other penalty?</p></title>
On-Page Optimization | | scanlin0