How do you get your content ideas?

[MichaelWeisbaum]

What kind of research tactics are the best for finding great ideas for content or articles?  What tools are the most helpful?

[PEnterprises]

One thing I like to do to find fresh content to write about is the following.

Set some google alerts for topics in your own industry as well as vertical industries. When you get the alerts you will be able to sift through them and find new stories, products, happening etc.

This can give you things to talk about as well as gives you more insight into what is going on in your industry. There have been many times where I have also discovered other things I should be doing in my business this way.

[McTaggart]

Take a look at what major PR companies do for their clients - the kind of features, case studies, etc., they get published on and offline. Take a look at case studies on PR company websites, and also check out award winning PR campaigns via PR awards sites.

[JohnParker2792]

Depends what you are doing content writing for. If its a product - describe all the uses,color, size and tons of other information.