E-Commerce SEO
-
Dear SeoMoz fans,
I'm really glad to be a part of the community. Just have a quick question. I run a marketplace similar to eBay where users sell the products.
I would like some suggestions on how to effectively proceed with SEO for an ecommerce marketplace of this type.
Should I be proceed developing product review or product comparison landing pages and build links towards them as often suggested or should I consider alternative marketing methods?
Looking forward to your replies.
-
Thanks for confirming. I will also try to find a way to incorporate categories on the homepage without breaking the current layout.
-
If the domain is new you're going to have some hard months before you until you can rank for competitive terms. Foremost, I would try finding niches and create unique content for those (i.e. not too competitive products, where you write your own product descriptions).
I assume you are referring to buzzmart.com? What strikes me here is that there seems to be no direct way to_navigate _to your category pages - just the search field. I guess it would help to include categories in the navigation somehow.
Link building is definitely key too and if you can find some ideas how you'll get mentioned as a new alternative to ebay that's pretty good. On the other hand, I would hold my horses concerning directories, forum/coment spam, as I've seen there is something going on there...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is pagination SEO such a mystery in 2021?
Hi folks. I would like to discuss pagination. I use WordPress (Genesis, specifically). I ran my site through a site scan and it flagged an error which told me that my blog was producing duplicate meta descriptions because the blog is paginated - the same meta description from the blog page is being used on Page 2, Page 3 etc. I looked into this and the Internet is awash with many other people scratching around for a solution. My understanding is that using a canonical link on the first page is not a good idea, because it says to Google that only Page 1 of the blog is important. I also read an article that states Google no longer reads the Rel=Prev/Next code that could be used to tell Google to ignore the issue. So, what's the solution? Do I even need one? As a side-thought, it seems to me that pagination is, well, pretty useless. I mean, if my blog has 20 pages and I've worked hard to create content, who is going to click through to anywhere near page 20? Nobody. There has to be a smarter way for people on-site to access content. I would love your thoughts on all of this. Cheers.
Intermediate & Advanced SEO | | Nobody16165422281340 -
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Keeping E Commerce Product Content Fresh
Hi, Some months ago we created unique content for each of our product descriptions - basically, we removed manufacturers description and made our own unique content. But our content is now, I feel, stale but I'm trying to work out how we can produce fresh content for the product pages and how much is needed for Google to notice the changes? My question is: What does google class as freshness? Would a new photo count? I've always thought that it has to be mainly text content but we do not get that many reviews as our products are not mainstream and it's a small market so are we to create extra bits of text content in the descriptions, and how much?
Intermediate & Advanced SEO | | bjs20100 -
Huge Google index on E-commerce site
Hi Guys, Refering back to my original post I would first like to thank you guys for all the advice. We implemented canonical url's all over the site and noindexed some url's with robots.txt and the site already went from 100.000+ url's indexed to 87.000 urls indexed in GWT. My question: Is there way to speed this up?
Intermediate & Advanced SEO | | ssiebn7
I do know about the way to remove url's from index (with noindex of robots.txt condition) but this is a very intensive way to do so. I was hoping you guys maybe have a solution for this.. 🙂0 -
How Does SEO Help Local Businesses
Hello, I recently took a position as a digital marketing manger with a advertising agency. Its my job to grow the digital marketing department. One of the issues I am running into is 90% of our clients are local businesses. When doing keyword research it is very difficult to find keywords with lots of search. For example, if I am optimizing for a Ford dealership in Hackensack,NJ there are not a lot of searches for this term. How can I justify a larger SEO budget when there is just not a lot of search volume for these keywords? This is nothing like Dog Training Videos or something similar. Am I missing something? Where can I pull traffic from for local businesses to justify larger SEO budgets? Thanks, Bill
Intermediate & Advanced SEO | | wparlaman0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
Local SEO for franchises
I have a client who franchises an ice cream shop. It started in Utah and there are several stores there. They are ranking well for local searches based in Utah. Now they have opened a store in Federal Way, WA. How can I get the new location to rank for local keywords on the same website?
Intermediate & Advanced SEO | | fivestarfranchising0 -
Seo for Q&A site
Hi, I am working on a newly launched Q&A site. We have very few questions and users right now and very very low seo traffic. In order to increase the number of users and seo traffic we intend to create a number of pages containing potential questions. Each page would have the following structure: Question. Ex: "What are the top wholesale suppliers of coffee in China?" Some content. Ex: Are you looking for wholesale suppliers of coffee in China? Post your question here? Question form Some additional content So there would be a page for wholesale suppliers of coffee for every country. We would publish the pages gradually and the content would be unique but yet similar (ex: only the Country changes). What do you think about this approach? Is it a good idea or can it be dangerous? We don't want to incur in any kind of penalization, we just want to give the possibility to people who are looking for specific information to find us and be able to post the request on our website.
Intermediate & Advanced SEO | | Ypsilon0