What Tactics Are You Using for Video Marketing?
-
Hey everybody,
I finally started shooting some screen capture videos and it is actually fun! Right now, I am uploading to Youtube and soon, Vimeo. Next, I embed them on a post and share it around a few social sites, Tweet it, and share it on my Facebook Page.
I know there are more effective ways and sites for doing this. What tips can you Mozzers share?
Thanks,
Jared
-
Hey Jared,
To an extent, the process of outreaching video is much the same as the process of outreaching infographics, blog posts or other promotional content. There aren't really good places to share videos, just by the virtue of them being videos. The best places to upload your content will very much depend on the style and the target market of the content itself
Would you be able to share the screen capture videos with me? I might then have a better idea for some specific outreach ideas and places to seed the contnet - rather than offering generic points about process.
That said, there are some specific points for the two video hosting platforms you mentioned.
Vimeo:
- I assume this is corporate content which you're putting up on vimeo pro (rather than a standard licence)?
- Use this version for your link building outreach
- Embed the video at 640px by 360px content on a rich, accesible page on your site with lots of surrounding copy.
- include a sharable embed code below the video which links back to your target page with the anchor text you want.
- Submit an XML video sitemap to GWT with the page your vimeo video is hosted on.
- Build strong internal links to that page
Youtube:
- Put a link as the first thing in the video meta description
- ensure you have uploaded a closed caption file - use http://www.captiontube.appspot.com to easily create one.
- optimise the keyword tags, title and meta description for the keywords you want to rank for.
- link to it from your main website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Force youtube video to appear in search?
Hi, I haven't done much Youtube optimization yet, and now I have a Youtube project. I was wondering if one can "force" Google to display a video on an organic SERP that originally did not include any videos at all? Thanks for thoughts!
Image & Video Optimization | | Valdo22220 -
To use or not to use YouTube - That is the question!
We often get clients asking us what is the best option for getting the most out of their videos. We typically default to this blog post: http://moz.com/blog/hosting-and-embedding-for-video-seo We have had clients question this information, sending us such links as: http://marketingland.com/infographic-video-youtube-wins-google-universal-search-37971
Image & Video Optimization | | Booj
http://www.seoinc.com/seo-blog/why-you-should-embed-youtube-videos/
http://www.sitepronews.com/2012/07/03/how-to-use-youtube-to-boost-your-web-sites-seo-rankings/ Would you consider the information in the Moz blog post to still be accurate. What are your opinions on the perspectives presented in the other posts? Any advice would be very much appreciated. Thank you 🙂0 -
Apparently now OK to use PO boxes to optimize local search?
I've always stood behind what I thought was Google's policy of not recognizing PO boxes. But it seems like all you have to do now is create one and take 2 seconds to create a low-quality G+ page. The below link is to a screenshot that shows my guy (yay new, high quality site with growing, relevant, authoritative content!) just out of the local results. He's not technically in Athens, so we knew it was an uphill battle. What's annoying though is the low-quality G+ PO box result above him. https://www.diigo.com/item/image/4bxh7/yi1x I know the PO Box result is not great in a vacuum in terms of conversion, but fact is if it's just phone numbers you're after they're at a distinct advantage, with no effort. For my client, we've indicated in G+ that he has a service area that extends into Athens. If Google is now favoring G+ results, I'm wondering if my guy should get a PO box instead? yi1x
Image & Video Optimization | | PerfectPitchConcepts0 -
How can I make embedded YouTube videos point to my domain in the search results?
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
Image & Video Optimization | | RG_SEO1 -
Best Video Sitemap plugin for wordpress? And do I need both a video sitemap and a normal one?
Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew
Image & Video Optimization | | seowhiskey0 -
Can or should you use a residential address for Google places?
My first thought is no. But I am definitely looking for some loopholes. If there is any way to make this work, please share your thoughts.
Image & Video Optimization | | itrogers0 -
Looking for beta testers for new free video SEO/marketing tool
We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!
Image & Video Optimization | | AdamThompson0