What is the optimal link profile?
-
I am doing a variety of SEO link building techniques. I am doing:
-
guest blog posts
-
article submissions
-
directories
-
bookmarks
-
web2.0 properties
-
link acquisition
I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea?
When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site?
Appreciate any informed comments!
-
-
Try to focus more on those competitors who don't have an exact match domain, it's much harder to rank when your URL does not contain at least a partial match. Google still puts a lot of weight on exact match domains.
I would focus more on creating valuable content and post them on your site or use websites like Reddit, Digg or StumbleUpon to get the word out. Put a snippet on those sites and the rest of the article on yours. In addition, if you can share it with minded-like people, such as through Facebook, I'm sure that will improve the results.Try googling with industry-relevant keywords and advanced search operators to find sites that Google itself currently sees as authoritative, which are also publishing guest articles, then try submitting your articles to them if your website doesn't attract to many people.
-
A good idea is to get the link profiles of all your competitors on page 1. Then break all their links down by type, you will then get a good idea of what it takes to rank in that niche. If you aren't hot on excel, you could try cognitiveseo - they give this type of link profile breakdown... very useful
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPs to HTTP Links
Hi Mozers, I have a question about the news that Google Chrome will start blocking mixed content starting in December 2019. That starting in December 2019, users that are presented insecure content will be presented a toggle allowing those Chrome users to unblock the insure resources that Chrome is blocking. And in January 2020, Google will remove that toggle option an will just start blocking mixed content or insecure web pages. Not sure what this means. What are the implications of this for a HTTPS page that has an HTTP link? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Technical Question on Image Links - Part of Addressing High Number of Outbound Links
Hi - I've read through the forum, and have been reading online for hours, and can't quite find an answer to what I'm searching for. Hopefully someone can chime in with some information. 🙂 For some background - I am looking closely at four websites, trying to bring them up to speed with current guidelines, and recoup some lost traffic and revenue. One of the things we are zeroing in on is the high amount of outbound links in general, as well as inter-site linking, and a nearly total lack of rel=nofollow on any links. Our current CMS doesn't allow an editor to add them, and it will require programming changes to modify any past links, which means I'm trying to ask for the right things, once, in order to streamline the process. One thing that is nagging at me is that the way we link to our images could be getting misconstrued by a more sensitive Penguin algorithm. Our article images are all hosted on one separate domain. This was done for website performance reasons. My concern is that we don't just embed the image via , which would make this concern moot. We also have an href tag on each to a 'larger view' of the image that precedes the img src in the code, for example - We are still running the numbers, but as some articles have several images, and we currently have about 85,000 articles on those four sites... well, that's a lot of href links to another domain. I'm suggesting that one of the steps we take is to rel=nofollow the image hrefs. Our image traffic from Google search, or any image search for that matter, is negligible. On one site it represented just .008% of our visits in July. I'm getting a little pushback on that idea as having a separate image server is standard for many websites, so I thought I'd seek additional information and opinions. Thanks!
Intermediate & Advanced SEO | | MediaCF0 -
Cooking Recipes Blog Links
Hi, I am running an ecommerce store - cookware, bakeware, knives etc... I have someone I know personally that is a writer and one of her blogs is about cooking - lots of well established articles with keywords througout. Is there any harm in getting some inbound links from her blog on certain keywords? If so, should I limit the number of outgoing links per article she has? Any guidelines? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
Over Optimization - Where is the limit?
Hi All, Lately its been discussed a lot about the various penalties and the one that is least clear to me is over optimization. I'm currently dealing with my site's sub-folders naming. My site sells computers yet the domain name has nothing to do with computers. The question is should I put computers in every folder name? Examples: domain.com/surveys/xxx VS domain.com/computer-surveys/xxx domain.com/Questions/xxx VS domain.com/Computers-Questions/xxx and domain.com/Education/xxx VS domain.com/computers-education/xxx Where is the limit?
Intermediate & Advanced SEO | | BeytzNet0 -
Natural Link Profile, low and high value links, really?
I cant really get my head around this one. I've read a few times when building links make sure you pick up so low value links as well. So here is an example (and lets say each link takes half hour to get): I got 5 hours of link building and this is what I have managed to get with the time. 1. 10 high value links all with PA/DA 50-60+ 2. 5 high value links with PA/DA 50-60+ AND another 5 low value links with PA/DA 10-. Surely #1 beats #2 hands down?
Intermediate & Advanced SEO | | activitysuper0 -
Image optimization for e-commerce
Regarding image optimization for an ecommerce site.
Intermediate & Advanced SEO | | triplelootz
In your "category" pages you list your products with a small thumbnails / miniature image. When the user clicks on the product name or on the thumnails, he lands on the product page with the real size product image. How do you optimize the thumbnail image? Do you use a different ALT? Is Google smart enough to index the real size image? On one hand the image located on the "product" page has lot more content around, is bigger & more interesting for both the user and Google. On the other hand the "category" page has more autority ( links) than the product page... To reformulate my questions: Do you think ALT tag is important for your thumbnail image on your category pages. Do you write different ALT tag for your thumbnail image ( on your category pages) & and your real size image (on your product page)? Which ALT tag / image do you think is the most interesting for Google? What do you think? Cheers, Ludo0 -
How to remove bad link to your site?
Hello, Our website www.footballshirtblog.co.uk recently suffered a major Google penalty, wiping out 6 months of hard work. We went from getting 6000-10000 hits a day to absolutely nothing from Google. We have been baffled by the penalty as we couldn't think of anything we've done wrong. After some analysis of Open Site Explorer, it seems I may have found the answer. There is a ton of bad links pointing to us. A few example domains are: ru.gg/ gogopzh.com/ 0575bbs.com/ This is nothing to do with us and so I can only assume some competitor has done this. As we were only about 4-5 months old, I guess Google has punished us. What do we do now? This is not a situation I have experienced before and would really appreciate your expert advice.
Intermediate & Advanced SEO | | ukss19840