Redirecting According to the occasion
-
We have loads of different departments that relate to specific occasions (e.g. Christmas, mothers day, father day etc), they all have good PR and inbound links etc and most of them rank well for the specific occasion.
What I was thinking is that I could redirect all of the occasions that aren’t in use and send the traffic to the valid occasion live at the moment. So I would 301 all the Christmas pages to our valentine’s day main page. Then once valentines is gone I will redirect Christmas and valentines to the mothers day main page and so on. So this would be constantly switching as different occasions come along.
Can you see any possible negative problems? Is there any chance that if I redirect Christmas for example, and then when Christmas comes we remove the redirect, could it harm the Christmas page?
-
Big flags go up for me here reading about your strategy.
Why would someone expecting a Christmas page want to be shown a Valentine Day's page?
Always look to the user experience as a guide to fixing your problems. Sure, some traffic might convert, but also look at the scenario from Google's perspective. You have all these links and traffic about Christmas now going to a page about Valentines day. How is that relevant?
Deploying this method will actually cause you to lose rankings. Stay on target and keep the right traffic lined up with the right content, and instead, use your marketing efforts to boost the rankings for the correct holiday near the correct dates.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 redirects in Magento, trying to fix
Hi all, I'm assigned a site in Magento. After the first craw, we found almost 15k 302 redirects. A sample URL ends with this /stores/store/switch/?SID=qdq9mf1u6afgodo1vtvk0ucdpb&___from_store=default&___store=german&uenc=aHR0cHM6Ly9qdWljeWZsdXRlcy5jb20vP19fX3N0b3JlPWdlcm1hbg%2C%2C And they are currently 302 redirecting to the homepage as well as other main pages and also product pages it seems. Some of these point to account pages where customers log in. Probably best for me to de-index those so no issues there. But I'm worried about the 302 redirects to public pages. The extension we have installed is SEO Suite Ultimate by MageWorx. Does anyone here have experience here specifically and how did you fix it? Thanks, JC
Technical SEO | | LASClients0 -
Redirect Chain Domain
MozPro is highlighting some redirect chain issues with our domain that I do not recall ever setting up in our redirect list. In our Moz Pro Campaign I see the Site Crawl has flagged 36 Redirect Chain Issues. I understand how the redirect chain errors can happen but I do not recall ever manually redirecting our domain, yet I have http://stickylife.com, https://stickylife.com & https://www.stickylife.com all associated in one of our redirect chain errors. When looking at our redirect files I do not see any of these domain redirects and wonder how this has happened and how to fix it. It appears as though our HTTP and HTTPS is causing some redirection. I wonder if this is coming from our DNS settings?
Technical SEO | | StickyLife0 -
301 Redirects
Hi, We have migrated to a new domain name and I wrote my redirects as follows: Redirect 301 / http://www.healthpointe.net Redirect 301 /urgent_care_locations.shtml http://www.healthpointe.net/healthpointe-locations/ Redirect 301 /locations.shtml http://www.healthpointe.net/healthpointe-locations/ Redirect 301 /career_client_relations_rep.shtml http://www.healthpointe.net/careers/ My issue is that when I include the first redirect, which is to the main page of the website that the other redirects stop working. Any idea what the problem could be?
Technical SEO | | healthpointeseo0 -
How best to fix 301 redirect problems
Hi all Wondering if anyone could help out with this one. Roger Bot crawler has just performed it's weekly error crawl on my site and I appear to have 18,613 temp redirect problems!! Rather, the same 1 problem 18,613 times. My site is a magento store and the errors it is giving me is due to the wishlist feature on the site. For example, it is trying to crawl links such as index.php/wishlist/index/add/product/29416/form_key/DBDSNAJOfP2YGgfW (which would normally add the item to one's wishlist). However, because Roger isn't logged into the website it means that all these requests are being sent to the login url with the page title of Please Enable Cookies. Would the best way to fix this be to enable wishlists for guests? I would rather not do that but cannot think of another way of fixing it. Any other Magento people come across this issue? Thanks, Carl
Technical SEO | | daedriccarl0 -
Domain hacked and redirected to another domain
2 weeks ago my home page plus some others had a 301 redirect to another cloned domain for about 1 week (due to a hack).The original pages were then de-indexed and the new bad domain was indexed and in effect stole my rankings.Then the 301 was removed/cleaned from my domain and the bad domain was fully de-indexed via a request I made in WMT (this was 1 week ago).Then my pages came back into the index but without any ranking power (as if it's just in the supplemental index).It's been like this for a week now and the algorithms have not been able to correct it. So how do I get this damage undone or corrected? Can someone at Google reverse/cancel the 301 ranking transfer since the algorithms don't seem to be able to?I have the option to do a "Change of Address" in WMT from bad domain to my domain. But I don't think this would work properly because it says I also need to place a 301 on the bad domain back to mine. Would a change of address still work without the 301?Please advise/help what to do in order to get my rankings back to where they were.
Technical SEO | | Dantek0 -
Crawl Diagnostic: Notices about 301 redirects
There are detected five 301 redirects on my site and I want to understand why this is happening? And is this important to fix? http://domain.cl/subfolder ---- redirects to ----> http://domain.cl/subfolder/ What does this tell me "/" I am very curious 🙂 Thanks for every answer
Technical SEO | | inlinear
Holger0 -
How can I perform this 301 redirect?
I am working on a site for a colleague and have installed wordpress on their server in the wp directory, they want the root domain redirecting to the wp directory but everything i have tried seems to throw up errors. i need sample.co.uk to redirect to sample.co.uk/wp/ no matter which html file they are trying to access on the root of the sample.co.uk site help?
Technical SEO | | GrassRootsSEO0 -
Advises for redirects
I worked on a website since 2 years now (mainly link building). Now, I need to change the CMS and the hosting company of this website. In order to improve the SEO of this website, I decided to change the URL structure as well, see example here below: Actual situation: http://www.mywebsite.com
Technical SEO | | Tit
http://walla.mywebsite.com/
http://ortak.mywebsite.com/ http://www.mywebsite.com/de
http://walla.mywebsite.com/de
http://ortak.mywebsite.com/de http://www.mywebsite.com/es
http://walla.mywebsite.com/es
http://ortak.mywebsite.com/es Future situation: http://www.mywebsite.com
http://www.mywebsite.com/walla
http://www.mywebsite.com/ortak http://www.mywebsite.com/es
http://www.mywebsite.com/es/walla
http://www.mywebsite.com/es/ortak http://www.mywebsite.com/de
http://www.mywebsite.com/de/walla
http://www.mywebsite.com/de/ortak Since the hosting, the CMS and the URL’s will change, what you recommend me to do in order to keep a maximum of “link juice” to the pages!? How / Where to setup the 301 redirects?0