Brand & engagement study?
-
I believe I saw a study put out one time that showed that recognized brands have higher engagement metrics than non-branded sites, but I can't seem to find it.
Can anyone point me in the direction of such a study?
-
Not familiar with the exact study but, if this type of thing interests you it would make sense to follow Derek Halpern at: socialtriggers.com.
Also Jay Baer's convinceandconvert.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
What is the perfect strategy for a Brand that manufactures the product?
Hello Moz Community, I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website. Problem: It should be product based website, not an e-commerce website (Like Design, Look and Feel of it.) The problem with SEO: What do you thing like which will work better.
Branding | | Max_
1. Doing Perfect On-Page SEO? And building links for queries like: Best whey protein supplement in "Geo." Buy Protein Powder Online Buy Whey Online "Geo." Generic Terms Brand Name URL All the Remaining Keywords and Anchors OR 1. Doing a perfect On-Page SEO? and
2. Doing massive outreach like Inviting bloggers for guest post (Natural Anchor) Guest Posts (Natural Anchor) Mentions on social media Content Local Business about reciprocal promotions Email outreach Product Reviews Influencers content Link building as mentioned above Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages? Thank you0 -
Is there any downside to have a product name (branded keyword) that has a top keyword in it?
The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword. Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are: will it appear we are keyword stuffing does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect Any feedback or ideas would be greatly appreciated. Thanks! Vince
Branding | | IFSNA0 -
Google + Brand Page for Multiple Locations
We have had our Google Places pages up and running now for a bit, and we are looking to start our Google + Brand page. What is the best way to handle a Brand page with multiple locations? Create a page for each location so we can connect them to their Places equivalent? Create one overall brand page and not connect it to the Google Places? A lot of the information I am seeing is around a year out of date with Google saying "something is coming" but no updates since then, so how have others in similar situations handled it?
Branding | | BeOnAir0 -
Brand Search Results- how do you make sure spammy links don't hurt your brand
We are seeing a spammer start ranking #4 for our branded search result on google. This could potentially be hurting our brand. Any suggestions that have worked for you recently? For more context we already have: Create Social profiles (Linkedin, G+, FB etc) which are engaged and frequently updated Analyzed Domain Authority, Links and recency of the spammy article. The domain and the page authority seems weak, and the spammy article is dated Dec of last year Looked at various posts on http://moz.com/community/q/reputation-management. Thanks in advance!
Branding | | SEMEnthusiast0 -
Long Exact Match Domain, or short "Brand" domain?
I've searched and found a lot of discussion regarding the benefits of using Exact Match Domains, however I'm still unsure of what is a "too long" domain to make it not user friendly. I'm working on a new web application that help users design their own <product>. </product> Let's say that the product would be canvas paintings as an example. Would you choose the domain www.designcanvaspaintings.com if it was available? Or would you rather create a "brand" like paintify.com that is shorter and has a more "brand" feeling to it.
Branding | | marcuslind0 -
Do you have to have a Google+ profile page for a person before you can build a Google+ brand page?
There was some debate at MozCon 2012 about this issue. I have my personal Google+ page which I didn't want attached to the brand of one of the sites I manage. I saw no other way to create a new Google+ page for this brand except to create a new profile under a different gmail account. The problem is, I had to put in my personal name to create the profile (you can't put in a business name, Google won't accept it), so now I have two "Dana Tan" author pages in Google+, the second one is where I built the page for this separate business "Celebrate Communion." Unfortunately, this has muddied the waters because people are following me in both places (it's fragmented my circles). I would like to add customers who are already on Google+ to my business pages circles, but the business page won't do it. Is it possible to build a Google+ business page without all of this brand confusion? If so, can you send me directions? I have found nothing online that says you don't need a profile to do a brand page. Also, once the page is built, what is the best way for me to reach out to customers with google accounts? I don't see a good way to do that on businesses pages either. On my profile page I can load all the emails into my contacts list, but then those contacts can only be added to my profile page and not the brand page. Any help or suggestions would be greatly appreciated. Thanks! Dana
Branding | | danatanseo0 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0