What's a good social media content creation brief template?
-
I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content.
These are the points I have thought of so far are:
- Subject / Topic
- Content Objective
- Desired User Outcome / Call to action
- Sources, References
- Tone of voice
- Related product information
- Target SEO keywords
Can you think of anything else to add?
Do you know good resources (articles, blog post) tackling the subject of a content creation brief?
Thanks in advance.
-
That's a pretty comprehensive prompt for most skilled writers I think. Tone of voice kind of covers it, but writing style might be an added factor: conversational, encyclopedic, persuasive, etc.
Here's a few other SEOMoz resources you should check out:
Q&A: What Should I Look For When Hiring a Blogger
YouMoz: How to Outsource Content That's Worth Reading (Be sure to take a look at the 2nd comment by iPullRank)
Whiteboard Friday: Outsourcing Content Creation
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is social networking really worth all the effort?
Call me old fashioned, but I can’t understand the buzz about social networking, I really don't get it, who in their right mind spends their valuable time conversing with a bunch of narcissists, chattering about what’s on TV, funny pictures and bragging about what they’ve done or achieved, it all seems so phoney to me. My site is reasonably popular, I get a rough 50/50 split of my visitors from referrals and organic and an infinitesimally small amount of traffic from social – Oh yes I hear you say,” that’s because you haven’t fully embraced social networking.” But here’s the thing, my social traffic doesn’t come from me at all, it comes from followers of my own social network (forums and user of my software liking and sharing my products and content), who have kindly shared on my behalf. Now when I visit Analytics to study the data from social traffic I find that it gives a huge bounce, 100% from Facebook, 93% from Twitter and 79% from LinkedIn, when my average is just 39%. The same applies to time spend on each page, less than a minute for all of the social sites, when my average in close to 7 minutes. So ok, social networking for traffic is a complete no go, let’s look at it from the perspective of out reaching. How can I break into that? I hate TV, I don’t find pictures of cats funny and I’m modest and humble, how can I possibly even begin to converse with these people? After using Twonk I got followed back by a good amount of users, but had to delete most because of the complete crap they were sharing, do I really want to know that someone ate lasgne for dinner, read about the top ten english railway stations, or what colour lego brick is someones favourite! Honestly I’m not trying to be funny with this post, and no offence to anyone here, but I just don’t get social networking, I’d love to but it seems a complete waste of my time and effort.
Social Media | | LeeC0 -
What is a good amount of social shares per week / day?
As the title says. What is your idea of a good amount of social shares to be given per day or week or month for a website?
Social Media | | Zoolander1 -
Social Media Links
I cannot seem to find the answer through my research. Can somebody tell me if social media links to a website are taking into consideration by Google? For example, if l have a video on my website and post the link on my facebook page, when other people share it do more and more links get created? Are these picked up on open site explorer?
Social Media | | RobSchofield0 -
Is Pinterest's Embed a Pin good for SEO?
I was curious if by having Pinterest embed pins on my site will add SEO value... This would be used mainly on product pages for alternative images, closeup detail, any type of image to answer a customers question. I would accompany the pin with more text as another way of adding content to the page. Example on my site: Wicker Sofa product page with Pinterest Embed live. Also attached the screenshot of the code that is used by Pinterest pin embed widget. Hoping that extra unique content + social activity repins or follows, would help my store's SEO. Thank you for your answers in advance... 3uqUz57.png
Social Media | | wickerparadise0 -
Social Media Strategy and Tactics for sensitive counselling industry
With my business I had always intended kicking social media into gear much sooner but various other pressures put this back somewhat. Counselling is quite sensitive for a variety of reasons:- We want to disassociate ourselves from the masses of non- professional folksy type "advice" that dominates the net, People, particularly in the UK often do not talk about mental health issues nor would we always want people to if they had not protected their privacy enough. Key marketing messages such as "get the first class service you deserve" (in UK people are more likely to wait 6 months to be seen by a trainee with no choice of who they see or when they see it than pay for counselling, "there are no quick fixes for mental health and counselling can make a real difference to your life if you invest time, energy and cost into it" (in a market where read this 300 word article to never feel stressed again dominates) and "what help choosing the counsellor who is best suited to you" - are not the sort of thing many people are likely to "like" or share with friends. At the moment I am looking to focus on LinkedIn (for corporate work), Facebook, Google+ and Twitter. I have a blog which is going to be producing excellent daily content including people's positive experiences of counselling, comprehensive self help tips, counsellor advice etc. On Google+ and Facebook I am looking to autopublish some of the blog posts and there are probably some other channels I will autopublish to but I do not yet know which to go for. Initially I am going to do little else on Google+ to focus time and energy developing Facebook and Twitter. I am trying to achieve the following:- Social Legitimacy - having decent number of engaged fans will make us seem more legitimate in an industry where trust is important (only 14 FB likes so far is not a good start) Engaging with Potential Content Creators - Reaching out to people who have experienced mental health issues so that this content can be used to provide peer support to others and enable them to see benefits of counselling Creating relationships with people and organisations where we can cross promote each other's initiatives, potentially co-deliver services in the future (community counselling work etc) Bring traffic to my site that will potentially convert into counselling clients in several cities in the UK through both people finding Promote my content more widely than is happening with organic search, reach different audiences, engage with potential customers, generate links to quality content I create Develop the social infrastructure to be able to leverage it for future goals, whether promoting an article, raising awareness for good mental health initiatives (that may have no financial benefit to the business but will help people) etc. Sorry this is so long but any comments, ideas, suggested tactics etc would be appreciated.
Social Media | | LighthouseC0 -
You have a limited budget of $2,000 (US). Do you buy links or create / seed content?
We have a client who is being told by their incumbent supplier that they should renew their annual contract to buy links on 4 domains by their incumbent SEO agency. It will cost approximately $2,000. We are recommending they produce decent content, like a video, an infographic based on data that is exclusively theirs and seed this with bloggers / real world publications / trade press / etc. The client is struggling to make a decision because he's caught between two SEO's with different approaches. He doesn't have the budget for both. He's scared of losing his position in the SERPs. So, I said I'd get some votes from other SEO's. Which would you recommend? Option 1 1,000's of links on 4 domains Option 2 Create link bait Seed using social media GO!
Social Media | | NoisyLittleMonkey0
