How to rank each page correctly in the search engines

[threebiz]

Hello everyone,

I am new to SEOmoz and SEO in general. I am trying to wrap my head around everything and one of the issues I am having trouble grasping is how each individual page on our website plays into ranking for certain keywords. I will explain in more detail below:

1.) We are not a blog, we have a pretty static website.

2.) We can add as many pages to our website as needed (for SEO purposes)

3.) Our site is fairly small, about 25 pages on the website.

Now with that information above, here are our main questions & concerns:

1.) What is the best way to rank in the search engines for 50 of our best converting keywords with only 25 pages on our website?

2.) We have 2-3 competitors that rank in positions 1-3 for about 30 of our keywords we are trying to rank for. But no matter what you type in, for example, "cars" "buy cars" "buy a car online" "truck prices" etc, the results that the search engines display our their homepages. Not the other pages on their websites that actually rank for each one of those individual keywords. Is this normal? That is something that we would like for our rankings to do if we have any control over it.

3.) Should each page try to rank for a unique individual keyword? For example, when using the SEOmoz On-page Optimization tool, should I try ranking 2 pages for "buy cars online" or just 1 page? Say my homepage has an "A" grade for the keyword, "buy cars online" but so does my second page on my website. Are these pages essentially competing with each other? Or will the search engines pick their favorite page and display the one they like the best?

Any help is greatly appreciated and I look forward to getting this cleared up. Thanks

[KeriMorgret]

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