Quick Survey - How much would you pay for a blog post?
-
Hi,
I would be very grateful if you could answer a short question I have related to a project I am working on - I am trying to build up a bit of market research as to where the market lies with regard to the market rate for blog posting.
The answers are pretty subjective as there are other factors in involved but for the purposes of this question, it would be helpful to have simple answers that assume:
ASSUMPTIONS:
a/. The blogs/websites are of AVERAGE quality for the domain authority given, and are genuine niche website (with their own full domains) and not sites which are haunted by spammers (ie NOT anyone can post anything sites such as article directories and Squidoo like sites etc, )
b/. The articles are of AVERAGE quality you would associate with a domain of that authority IE the articles would be better as you go up the DA scale as you would expect. Each article contains a couple of links to your target website.**QUESTION:** In $ how much would you pay for an article both **written AND posted** on a website with the following domain authorities? 1/ DA 20 2/. DA 30 4/. DA 40 5/. DA 50 6/. DA 60 7/. DA 70 8/. DA 80 9/. DA 90+
I'll start off with my answers as follows:
1/ DA 20 - $15
2/. DA 30 - $30
4/. DA 40 - $50
5/. DA 50 - $80
6/. DA 60 - $120
7/. DA 70 - $200
8/. DA 80 - $350
9/. DA 90+ - $600What would you pay?
-
Ok - let me put this another way - Your an SEO company right - I assume blog posting on your clients niche is part of what you offer as part of your SEO services?
If your in business I assume you charge for this service - therefore it has a value (in $ terms) to both you and your client. What I am asking is how you would put a value on this service as you obviously would need to put a value on it to invoice you client.
-
I wouldn't pay anything. If you have good information to share people will post it for free.
-
I would hope for all three, as they should not occur in isolation.
Point C should only be a by product of both A and B.
I would disagree with your point that DA doesn't mean "anything" in relation to A and B. If you were to attempt to get an article on quality high authority site, then such a site is not going to publish an article that is not relevant or interesting to its audience so that covers B. On average a higher authority website (on average) will have a higher audience than a lower authority site - so that covers A.
This is really digressing from the initial point of the post though, which was really to get a gauge of what people would pay approximately be willing to pay for a blog post - given equal niche relevance, but based different DA's. Think of it like this - if you had the opportunity to get 100 posts on 100 DA 90 sites or 100 DA 10 sites, of equal niche target which would you take DA 90 sites or DA 10 sites - obviously the DA 90 sites - but what sort of $ differential would you put on the difference.
-
Here's a dumb question...
Why are you buying this blog post? Which one of these?
A) you have a message to get out and you hope this blog post will show it to a lot of people
B) you hope people see that blog post and think that it is so awesome that the have to visit your site
C) you think that a link in that blog post is going to be valuable
======================
DA doesn't mean anything for two of those answers.
======================
And for the one that does maybe you should pay a lot less for the DA90+? Because it is going to compete hard against your main biz.
-
Thanks Philipp,
I do agree with all you say, but I am trying to get a subjective feel based on "average". I am not trying to say that you should only consider DA.
Your point on $15 - $50 is helpful for an "average" blog is helpful, as I would put an "average" blog in the region of say DA 25 - DA 40 - which matches up with what I would pay. However, I also assume you would be willing to pay a lot more than $50 for a post on say mashable, CNN, BBC etc
-
Thanks for your input.
For the purpose of the post though I am just trying to get a guage of what SEO's would be willing to pay - on AVERAGE (as I pointed out it is all very subjective so to get any figures of use we assume an average quality site for that DA, and an average quality post for that website).
Your point on the DA of you blog is valid, but in my assumption A I said "with their own full domain" and an average website for that DA - so it would ignore your blog for these purposes. I am sure you would agree that when you think of an "average" DA 90+ website, you would think of sites along the lines of mashable, BBC etc, and not a 1 month old website just put up on blogspot.
-
I agree, just looking at a single metric like DA doesn't make much sense. I always dive deep into content factors like:
- are links being sold obviously on the blog?
(the most obvious hint for this is if each blog post links out to a commercial site with optimized anchor text) - these blogs aren't worth much, even with high DA - is the content well-written or just a concatenation of words in order to get another post up?
- is there a topical focus? - i want the topic to be very close to my segment in order to get my money's worth. preferably, it will be an expert in the field, that has some intersting stuff to say about it and not just drop the link for me.
That being said, I pay between 15-50$ on an average blog.
- are links being sold obviously on the blog?
-
It all depends on the user. Me personally I wouldn't pay for any. 1) due to tight budget and 2) just because they have a high DA doesn't mean they are quality blogs.
Take my blog, it probably has a DA of 90 due to it being blogspot, buts its only a month old and has 3 posts on it. So the page authority is probably really low.
If you want to give me $600 for a blog artile, I will take your cash. But your not going to get much of a return I would imagine.
Concentrate on free blog posts. Maybe spend that money on hiring someone to type a shed load of blog articles for you, then try get them out there for free.
Just my 2 pence worth.
If you are going on DA alone, then I think your'll waste your money. Try looking at PA as well, linking domains, number of external links etc... Some blogs have thousands of links on page, will that really offer you any quality? Maybe if it was free, but paying for it would be a waste of money.
A more experience SEO'er may give you a better answer than this.
Cheers
Will
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate URL Parameters for Blog Articles
Hi there, I'm working on a site which is using parameter URLs for category pages that list blog articles. The content on these pages constantly change as new posts are frequently added, the category maybe for 'Heath Articles' and list 10 blog posts (snippets from the blog). The URL could appear like so with filtering: www.domain.com/blog/articles/?taxonomy=health-articles&taxon=general www.domain.com/blog/articles/?taxonomy=health-articles&taxon=general&year=2016 www.domain.com/blog/articles/?taxonomy=health-articles&taxon=general&year=2016&page=1 All pages currently have the same Meta title and descriptions due to limitations with the CMS, they are also not in our xml sitemap I don't believe we should be focusing on ranking for these pages as the content on here are from blog posts (which we do want to rank for on the individual post) but there are 3000 duplicates and they need to be fixed. Below are the options we have so far: Canonical URLs Have all parameter pages within the category canonicalize to www.domain.com/blog/articles/?taxonomy=health-articles&taxon=general and generate dynamic page titles (I know its a good idea to use parameter pages in canonical URLs). WMT Parameter tool Tell Google all extra parameter tags belong to the main pages (e.g. www.domain.com/blog/articles/?taxonomy=health-articles&taxon=general&year=2016&page=3 belongs to www.domain.com/blog/articles/?taxonomy=health-articles&taxon=general). Noindex Remove all the blog category pages, I don't know how Google would react if we were to remove 3000 pages from our index (we have roughly 1700 unique pages) We are very limited with what we can do to these pages, if anyone has any feedback suggestions it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | Xtend-Life0 -
How can a recruitment company get 'credit' from Google when syndicating job posts?
I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content? The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it. Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it. A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon! Any thoughts?
Intermediate & Advanced SEO | | Mark_Reynolds0 -
Links / Metadata around Recent Posts etc in Wordpress / Blog - Good SEO Practice?
Hello In a Wordpress blog ( or part of an ecommerce site that runs under wordpress ) it is good to show recent posts in the sidebar on most pages. Obviously the posts aren't going to be relevant to every post , so my questions are: Is having these on the page hurting SEO for the page? Is there good metadata structure to put in there? ( like rel="nofollow" or similar ) Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear
Thanks for your time
Marty0 -
How to get a page re-crawed quickly
Does anyone know a way to get Google to re-crawl a webpage that does not belong to me. There are a bunch of pages that I have had links removed on and I want Google to re-crawl those pages to see the links have been removed. (current wait time is way way too long) Can anyone suggest some ways to get the page re-crawled. (I am unable to get the website owners to use WMT to do anything). Suggestions like good ping services and various other techniques would be very much appreciated. Thanks
Intermediate & Advanced SEO | | gazzerman10 -
Should you give all the posts in a Forum an unique description? Or let it empty so Google can make one with the crawled keywords .... ...
To make all descriptions for all forum posts unique is a hell of a job.... One option is to crawl the first 165 characters and turn these automaticly into the meta description of the page.
Intermediate & Advanced SEO | | Zanox
If Google thinks the meta description is not suitable for the search query, Google will make a own description. In this case all te meta descriptions are unique, like the Google Guidlines want you to do. How will Google think off the fact when we delete the meta description tag so Google will make all the descriptions by herself?0 -
Post your 3 best ways to rank well on Google
Hi, Anyone care to share what are your 3 best ways to rank well on Google? As for me i think: 1.) Link building & Social Media 2.) Onsite optimization 3.) Quality Content What about you?
Intermediate & Advanced SEO | | chanel270 -
What is the Current SEO Value of Pingbacks and Trackbacks on Blogs
The latest Google updates have said that reciprocal linking isn't such a hot thing - so I am wondering if anyone has any guidance for those of us who work with WordPress bloggers?
Intermediate & Advanced SEO | | dotJ0 -
How to determine the correct number of ad units post-Panda
What guidelines are you using to determine the correct number of ad units? Also is it number of units per page or the size of the ads (visually)? Any additional guidance or links you can point me to regarding ads in a post-Panda world would be helpful.
Intermediate & Advanced SEO | | nicole.healthline0