Should we add a link from every page with main keyword back to homepage
-
Dear all,
We have a call for action on the bottom of all our 10K plus pages which has the words private jet charter in it. Here is what the sentence looks like:
Call +1-877-727-2538 to hire private jet charter flights or get a private jet quote
The "private jet charter" link goes to the homepage - the homepage has always ranked for the same keyword. Even though we have a separate page for private jet charter itself which may or may not be competing with homepage for the same keyword.
The question is - does this help our efforts to rank higher for private jet charter or does it not.
It used to be that the more links from all pages for specific keyword coming back to homepage was good - but now maybe algorithms may have changed and not sure.
-
IMO, those links in the footer do not help with rankings in Google. This is exactly what the "first link counts" anchor text test is about http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts
You almost certainly are already linking to those pages higher up in the HTML, and Google is counting those anchors, and probably discounting the ones in the footer.
-
we're talking about two different things, you're saying two links to the same page and I'm saying to different links to two different pages.
-
hmm, still I beg to differ. Another quote from the same episode:
"Number four, the first anchor text in the HTML of a page is what Google counts, Bing as well. This was discovered on SEOmoz a couple of years ago. We ran some tests about it. We published the results. There was a lot of skepticism. I think Debra Mastaler from Alliance-Link wrote about it and said, "Hey, Matt Cutts, would you please confirm this?" And he did. He came out and said, "Yeah, that's how we interpret it".
So, basically, here's what's going on. If you see a web page and it says this website is awesome, it features highlights of great Portuguese cooks, now look, these two links are both pointing to the same page. [...] That means not that the website is going to get credit for the anchor text website and the anchor text Portuguese cooks, but rather they are going to consider the anchor text website and ignore Portuguese cooks." (if website is the first anchor-text).
-
yeah, you misunderstood.
He's talking about two link with same anchor text. It doesn't help to add more than one link with same anchor.
-
I was surprised about this by myself. Rand talked about it in January 5th whiteboard friday "all about anchortext".
http://www.seomoz.org/blog/all-about-anchor-text-whiteboard-friday
Quote: "What I want to cover is some intricacies around this, some details that you may or may not know about anchor text, and those include: Number one, multiple anchors from the same page "do not" provide more value."
This still doesnt mean, that two links from let's say page X to page Y are not better then only one link in regard to linkjuice. One could say; "Multiple links from the same page still provide more linkjuice." But in regard to anchortext it's the one of the first "x to y"-link on a given page X which matters for page Y.
If I totaly missunderstood this please take my dearest apologies, as for my "semi-pro" use of the english language.
-
If that were true then any link in a guest blog would not be useful. Why would the search engines only look at the first link? Doesn't make sence.
-
Hi,
allthough this might pass some additional linkjuice, this will imho not help you rank better for the used anchor-text since google only takes the anchortext of the first link to a certain page into account. Since you have already a link with the anchortext "home" in you menu, I think there is no extra effect for using another anchor-text in our footer.
Best regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should URL contain primary keyword or primary + extended keyword?
Hi All, This is a query regarding what keyword should be placed in URL. Below is the scenario. I have marketplace website where I can service providers with users. I have a page with a list of Dance providers and want to rank it for Dance Classes, Dance Coaching Classes keywords. Since these keywords represent same business purpose for us, should I keep the URL as www.abc.com/dance-classes or www.abc.com/dance-coaching-classes? What is SEO best practice in this scenario? Kindly suggest.
On-Page Optimization | | Avin1230 -
Homepage and keywords
hello, another problem i am facing is that if i see in my rankings over 90% of keywords are connected with my home page. When i go to moz pro in Page Optimization Score wanting to optimize the page to rank better there are some propositions the issue is that it is impossible to have over 100 keywords in home page title to optimize it better for each one of these. I have more specific build more specific sites for many of these keywords in the site but google continues to rank all those keywords for the home page and not for the more specific page that could also be optimized for every keyword it deals with. In adition the question i posted in moz with url: https://moz.com/community/q/greek-language-distinctiveness is also mainly connected with above issue. Please help thanks
On-Page Optimization | | anavasis0 -
How to optimize WordPress Pages with Duplicate Page Content?
I found the non WWW ans WWW duplicate pages URL only, more than thousand pages.
On-Page Optimization | | eigital0 -
Category listing page coming above product pages
A new SEO client we have taken on seem to be hitting most of the points right on with their site and SEO. However one thing that is bugging me is that their category pages i.e. "Footwear" which title tag includes the brands they stock. Is almost always coming up above (if they are ever even found) the product individual pages. Anyone seen this sort of things happening? Very frustrating.
On-Page Optimization | | iboxsecurityltd0 -
Please review page for on page SEO
I'm working on an adult dating site review blog and am hoping to build links to the category pages. It's a wordpress blog so the posts are categorised by topics. However can you tell me if there is enough content on the page for google to identify what the page is about? The problem is that the content of each category pages is pulled from the posts. What I think is needed is some static text on the page 2-300 words that use the keyword. Here's an example of a page targeting the keywords 'online dating'. http://www.top-10-dating-reviews.com/category/online-dating/
On-Page Optimization | | SamCUK
[editor's note -- thumbnails on site may not be appropriate for some workplaces] Will the page rank like this if there are a good amount of authorative links or does the page itself need work?0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
Broad keyword usage vs appropriate keyword usage
May I ask what is the difference between "broad keyword usage" and "appropriate keyword usage" that is included on the on-page reports? thank you!
On-Page Optimization | | karalyte0