External Linking & Your sites Link juice
-
Hey guys, quick question. Does a page lose link juice when it gives link juice? If I link to an outside site, do I lose that same amount of link juice or is it just applied to there site and not removed from mine? I understand that linking to a competitor can in turn help him and hurt me (if he then is seen as more relevant than me to google) but does it have a direct relation to hurting/removing my page link juice? Hope this all makes sense. Thanks
-
Common perception is that "nofollow" links still deplete your link juice, but the other site does not benefit.
That being said, there is no correlated data saying that linking to high quality sites will hinder your rankings (if done in moderation, and properly). In fact, the correlation is very minutely in the positive. So, if you think something is good enough to send your customers to, just let the link go free. My only suggestion would be to control your anchor text, and make sure it's not something you would wank to rank for. Ultra safe scenario would be to link with their brand name.
-
Yes, when you link to another site you are passing some of your link juice to them. You can add a nofollow attribute (i.e. rel="nofollow">example link ) to your outgoing links to stop this from happening, but its looked down upon. If you do this within your own site too much this can also be interpreted by Google as page sculpting (another thing frowned upon). I like to think of the thought behind your question as link karma. Next time you post something worthwhile someone may do the same when linking to you. Is that something you really want? If the content is actually worth linking to then you should throw them the link. In the long run if your page is really of value this shouldn't affect your ranking. In some cases, Google even appears to like it when you link to trusted and valuable sources.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid too many internal links in my site navigation?
Hi! I always get this notification on my pages 'Avoid Too Many Internal Links' when I run the Page Optimization Score. And this is the message I get how to fix it: Scale down the number of internal links on your page to fewer than 100, if possible. At a minimum, try to keep navigation and menu links to fewer than 100. On my website I got a desktop navigation menu and a mobile variant, so in the source this will show more internal links. If I hide those links with CSS for the view, is the problem then solved? So Does Google then see less internal links? Or does Google crawl everything? I'm curious how I can fix this double internal links issue with my navigation menu.
Technical SEO | | Tomvl
What are you guys ideas / experiences about this?0 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Google how deal with licensed content when this placed on vendor & client's website too. Will Google penalize the client's site for this ?
One of my client bought licensed content from top vendor of Health Industry. This same content is on the vendor's website & my client's site also but on my site there is a link back to vendor is placed which clearly tells to anyone that this is a licensed content & we bought from this vendor. My client bought paid top quality content for best source of industry but at this same this is placed on vendor's website also. Will Google penalize my client's website for this ? Niche is HEALTH
Technical SEO | | sourabhrana1 -
Is it a good idea to make 301 from a site which you know google has banned certain keywords for to a new site with similar content
Here is a short question re. 301. I read Dovers article on how to move an old domain to a new one. Say you have been a little inexperienced regarding linkbuilding and used some cheap service in the past and you have steadily seen that certain keywords have been depreciating in the SERP - however the PR is still 3 for the domain - now the qustion is should you rediect with a 301 in .htaccess to a new domain when you know that google does not like certain keywords with respect to the old site. Will the doom and gloom carry over to the new site?
Technical SEO | | Kofoed0 -
Should I create mini-sites with keyword rich domain names pointing to my main site?
Hi, I'm new to seomoz (and seo in general) and loving it so far. My main domain name is more of a brandname than a search engine friendly list of keywords. I rank well for some keywords I optimized for, and less so for the more competitive keywords. I was wondering if making one page minisites hosted on keyword rich domain names could help in this respect? What I want to do is just have a single page with a few paragraphs of content and links to the main site. I am not looking for links to boost the main site, just for the minisites to do better for several keywords. Will this help? Is this ok, or against some Google policy? Can this hurt the main site rankings? Thank you! **Edit: **I noticed that sites ranking above me on the first page for some keywords have much less on-page elements than my page, have about the same domain trust and also very little inbound links. The only factor I can see is the exact match of keywords in the domain name.
Technical SEO | | Eladla1 -
Google.ca is showing our US site instead of our Canada Site
When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca). In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca. What's the best way to ensure our Canadian site comes up instead of the US site on google.ca? Thanks, Tory Smith
Technical SEO | | travelocitysearch
Travelocity0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0 -
Onpage linking
On my homepage, I currently link to about 40 internal pages. I'm considering altering the internal linking structure to have 50-100 links on the 2nd level pages. If I was to do this, I'd only need 8 homepage links. Do you think the 8 pages linked from the homepage would go up in the SERPs as the pagerank would be less diluted? I've heard so many mixed views on this. Be interested to see what people here think. Thanks, Pete
Technical SEO | | PeterM220