Rankings Dropped

[ScottBaxterWW]

Hello,

I wonder if anyone can point us in the right direction. Our main domain name has got a good SEO profile the domain is 12 years old and we have some good reputable links.

On the 7th of Jan our website dropped in the rankings from 3rd to 10th for one of our main keywords and from then onwards some of our other keywords have dropped.

We have a lot of landing pages that target specific keywords which look like a template page but just with the content changed.

Can anyone pin point what could of caused this problem or has anyone experienced this before and knows how to fix it.

I personally think we have been hit by the panda.

Thanks,

Scott

[Brian-M]

Yes, but it may take more than a few days to rise back up.  I'd think more along the lines of a few weeks.

[ScottBaxterWW]

That does sounds like its a possibility!!

Do you think we give it a rest for a few days?

[Brian-M]

Warrrantywise, unless you've made some substantial changes to your content it's unlikely that the content is the issue.

It's more likely that your competition is beating you up and even more likely that your link builder is building links in a manner and rate that is making Google suspicious.

[ScottBaxterWW]

Yea we have been using someone locally to build links and I think we have got a pretty good link profile at the moment and when we look at our link analysis we are beating everyone on most things apart from 1 competitior...

I'm thinking we need to refresh our content.

[activitysuper]

Your in a pretty competitive industry, something dropping in rankings slowly indicates to me it's just the fact your not building your link profile as well as your competitors.

OR you have stopped link building because you hit position 3 and they carried on.

[ScottBaxterWW]

Nothing has changed on the site for a while.

The pages are unique but I think they might be a little targeted to SEO and not the user reading them.

One thing that I did notice is alot of our dealers copy text off our home page and paste it on there's its not normally a full copy its normally just the first paragraph... Do you think this could be causing a problem?

Scott.

[edwardlewis]

I think to get a better understanding you will need to provide more information.

Although you have a lot of pages that look the same, most websites use the same templates/layout across sections or areas. How unique is the content on these pages?

Has anything else on the site changed?

[TalarMade]

Had you targeted your inbound links from a fairly narrow resource list?

Even if they are authorative links, I've read a lot of posts to this being a theory that peoples rankings have dropped since the 40 implementations from Google