What is the best top menu linking structure (for SEO) for my site: A or B?
-
I don't know if these two scenarios are any different as far as SEO is concerned, but I wanted to ask to get an opinion.
On my website: http://www.rainchainsdirect.com you can see there is a top menu with "About" "Info" "Questions" etc. Some of these links lead to further pages that are essentially a indeces for multiple further links.
My question is: in terms of SEO, is it better to A) have all links (that are now on the pages that the menu links lead to) displayed in a drop down menu directly from the top menu (and bypassing an intermediate page) or B) to have it as it is now where you have to click to an intermediate page (like "rain chain info") to get access to the links (and not have such a large drop down menu)
Is there a difference in terms of SEO? In terms of useability it almost seems like a toss up between the two, so if there were better SEO value to one of the other, then I would choose that one.
By the way, I know that the way it is structured now is strange, where there is only one drop down that leads to the same page as the top menu item, but that will be fixed, fyi.
Thanks!
-
Thanks!
-
Hmm, can't replicate it and just ran your site through Xenu to crawl it and it would appear it was just me navigating using the address bar.
I doubt many people will be doing that, though I often change through sections on ecommerce sites directly.
However it does show up things like http://www.rainchainsdirect.com/collections/all-products/products/large-copper-pails-rain-chain and http://www.rainchainsdirect.com/collections/styled-cup-designs/products/large-copper-pails-rain-chain
So rel=canonical or maybe a redirect on the product pages wouldn't hurt
-
I think I might be adding a bunch more links on some of those pages, but perhaps I'll make most of them link directly from the top menu and then some of those links will link to pages with more links (like an article index). Cool, thanks.
One questions though (and thanks for bringing it to my attention): how did you get to this same page with two links?
and
http://www.rainchainsdirect.com/products/copper-blossoms-rain-chain-patina
I can only get to that page through the first url above. Where is the link that leads to the page with the second url?
-
If you had all pages linked from the home page, and all pages linking back to the home page but no other pages, this would rank your home page the highest, but it may not be the best for your users.
-
Are you likely to get a lot more pages/products?
If not having everything accessible via drop downs would be my preference, not least of all as a user because if you make me click to a page to get to another page I'm not going to be sticking around long and search engines do want you to think about the users.
This is replicated in search engines by pages you have to click twice to get to being further down the link juice chain even if it's the next subfolder down in terms of URLs.
Actually looking at it, is is possible to get to the pages using different routes? http://www.rainchainsdirect.com/products/copper-blossoms-rain-chain-patina and http://www.rainchainsdirect.com/collections/floral-designs/products/copper-blossoms-rain-chain-patina would appear to be the same.
There's no canonical tag so actually I'd have a think about my site structure in general (appreciate it can be hard with ecommerce sites). Here's an interesting YouMOZ post - http://www.seomoz.org/ugc/the-effect-of-site-structure-on-organic-traffic-add-categories-ampamp-products.
Also, from a conversion point of view I may make a link to my top level categories of products accessible from all pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New SEO manager needs help! Currently only about 15% of our live sitemap (~4 million url e-commerce site) is actually indexed in Google. What are best practices sitemaps for big sites with a lot of changing content?
In Google Search console 4,218,017 URLs submitted 402,035 URLs indexed what is the best way to troubleshoot? What is best guidance for sitemap indexation of large sites with a lot of changing content? view?usp=sharing
Technical SEO | | Hamish_TM1 -
Disavow links old links
We have built a lot of sites and there a few sites we no longer manage or want any association with. When I have looked at webmasters I can see 20 to 200+ odd links back to our site. The page however at source has no reference to our website. I have searched the code but there isn't anything. Is it safe to disavow these or just leave them?
Technical SEO | | Cocoonfxmedia0 -
Do I submit a sitemap for a highly dynamic site or not? If so, what's the best way to go about doing it?
I do SEO for online boutique marketplace. I've been here for about 4 weeks and no one's done there SEO (they've been around for about 5 years), so there's lots to do. A big concern is whether or not to submit a sitemap, and if I do submit one, what's the best way to go about doing one.
Technical SEO | | Jane.com0 -
Subdomains or Subdirectory for multisite SEO structure?
Hey Mozzers, I work for a startup releasing several apps all within their own niches: hiking, mountain biking, skiing, running etc.. We've decided to go for the Wordpress Multisite route and I was wondering what the best site structure was. For example: Would hike.myapp.com or myapp.com/hike be more beneficial to our growth plans? My thinking follows that of geotargeting strategies for franchises (uk.travel.com etc) and to go for the subdomain option in order to build each individual 'sites' authority because each sport has niche audiences. Or am I talking nonsense? I've read varying advice and thought I'd ask you guys. Cheers, A
Technical SEO | | AdamRob011 -
Find all 404 links in my site that are indexed
Hi All, Find all 404 links in my site that are indexed. We deleted a lot of URl's from site but now i dont have the track of all we deleted. Any site/Tool can scan the index and give me the exact URL's so I can use https://www.google.com/webmasters/tools/removals?hl=en&rlf=all Regards Martin
Technical SEO | | mtthompsons0 -
Https enabled site with seo issues
Hello, Is there a problem with seo bots etc to crawl and rank my wesbite well if the entire site is https enabled? We have a sign in button which results on the next page being https along with the main homepage and all other pages are https enabled. Any major setbacks to the seo strategies? How do I overcome these issues?
Technical SEO | | shanky10 -
Merging several sites into one - best practice
I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....
Technical SEO | | gossi740 -
Best way to use affiliate links
What is the best practice to use amazon affliate links in blog posts? I have read different opinions on this, and want to be sure I'm using best practices. I sometimes link to amazon with an affiliate link on some of my posts, and am working on a top ten Christmas gift ideas for Children born with Down syndrome with lots of affiliate links on it. I'm want to be sure I'm using best practices when adding links like this. Tanks!
Technical SEO | | NoahsDad0