Slapped by the Penguin
-
We had a client's website hit hard by the Penguin update, particularly on the 24th. Sitewide each keyword lost 10-20 positions. It was in #1 or #2 for the past couple years.
We optimize all of our websites onpage features well and within the whitehat realm. Since this was the only website affected out of 50+ other sites, I am guessing the penalty came directly from the backlink profile which was quite bad. The client had bought two other directory link package deals about 4 years ago which all of the incoming directory links have the exact same anchor text. I warned him this was completely unnatural and we only went after "natural-looking" links since then. Keep in mind these links were from 4+ years ago and did very little for rankings as we came into the picture.
Out of 143 root domain links, around 45 use the same anchor text in link.
We started with about 50 links total 2 years ago and have since built a very good quality profile, or so I thought. I was almost certain is was enough various anchor text to dilute it down.
I'm wondering if any of your websites that have been hit have a high amount of exact match anchor text. I can't believe Google would penalize just for linkbuilding because it seems to be an easy way to attack competitors but all my data is looking that way. Let me know your thoughts if any of your sites have been hit. Thanks
-
local niche, so yes the anchor text was probably very similar. What's really weird is that I just noticed on one of my sites that I had accidentally left some REALLY old pages up for a couple of cities. These are actually ranking now front page. The others are back on page 2 or 3 and this one is now top 5.
I think I'm just going to see what next week holds. Google seems to have lost a screw this week. I've had enough! Signing off for the week...
-
Not that high of a percentage, but yes they are niche sites so "close to exact match anchor text" is extremely hard to avoid.
For someone to link to our site about "tonneau covers" and not mention that term...it really makes little to no sense.
-
Did you guys have a high amount of exact anchor text? We were at roughly 33% for a single phrase when it hit us.
Ironically, the anchor text used for all the spam directory links wasn't even a good search term and we never optimized a page to utilize it.
-
We're in the same boat on 2 sites. Went from #1 to page 2 on many major searches.
-
Yes, I've had several hit hard. A few are from the same situation that you have. I'm hoping that the update has not completed yet and that things will raise back up over the next few weeks. I can't see how this could be the "final product" ... at least I'm hoping.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a Panda/Penguin hit? Or it's just a natural ranking drop?
My traffic comes from google. This is the traffic profile. Does it look like a Panda or Penguin hit? I have a hard time determining it myself. Thanks. ne0r7kg.png
Technical SEO | | ChelseaP0 -
Do you think this site has been hit by penguin?
Hi Guys, I need some opinion on a website i am working on www.colourbnners.co.uk They updated their website in August but the company they used did not take into account the URL structure and hence there's a massive loss in links in August time. They also dropped off Google for all their key terms except their brand name 'colour banners'
Technical SEO | | gezzagregz
Since then, they have implemented a 301 redirect. Some key points They have not received any manual warnings in WMT I have disavowed some poor quality links that they have built over the years I am building high quality links quite selectively/slowly There were a lot of duplicate content issues - these have been resolved now.
So my question to you SEO pros is do you think its penguin? or something that i am missing?
If it is penguin, what is the best form of attack to get it removed? regards gezzagrez0 -
How to Identify Which Penalty : Penguin, Panda or Other?
I'm in the process of putting together a plan to recover from Algorithmic penalty. I'm not sure if I have to focus my recovery effort based on Penguin, Panda or Other algorithm penalty. After looking at the attached screenshot : Google Analytics Data vs Google Algorithm update timeline, I'm not sure if the blog is affected due to Penguin or Panda. I have following questions Traffic drop is because of Pengin, Panda or Other penalty? (there is no manual penalty message) Where should I focus my time with recovery efforts? (link removal, contents, link building, etc). Any other comments or suggestions? Thanks for you help. cSFZqj7
Technical SEO | | rsmb0 -
Is Panda as aggressive as Penguin in terms of being able to escape its clutches ?
Hi, Is being hit by Panda as hard to get out of as being hit by Penguin ? Or if you clean up all your content should you get out of it relatively quickly ? I have a very old (11 years) and established site (but also very neglected site that i'm looking to relaunch) but its on an ancient shopping cart platform which never allowed for Google analytics & GWT integration etc so i cant see any messages in GWT or look at traffic figures to correlate a drop with any Panda updates. The reason i ask is i want to relaunch the site after bringing up to date with a modern e-commerce platform. I originally launched the site in early 2002 and was perceived well by Google achieving first field of view SERPS for all targeted keywords however competitive, including 'ipod accessories', 'data storage' etc etc. These top positions (& resulting sales) lasted until about 2007 when it was overtaken by bigger brand competitors with more advanced & Google friendlier ecommerce platforms (& big SEO budgets) I originally used the manufacturers descriptions editing slightly but probably not enough to avoid being considered duplicate content although still managed to obtain good rankings for these pages for a very long time even ranking ahead of Amazon in most cases. The site is still ranking well for some of the keywords relating to products for which there is still manufacturer copied descriptions so i actually don't think i have been hit by Panda. So my questions Is, is there any way of finding out for sure if the site has indeed even been hit by Panda at all without looking at analytics & gwt ? And once i find out if it has or not: Is it best if i relaunch on same domain to take advantage of the 11 year old domain history/authority etc ? So long as i make sure all product descriptions etc are unique, if i have been hit by Panda the site should escape its clutches quite quickly ? **OR ** Is Panda as aggressive as Penguin in which case is it best to start again on a new domain ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Can Silos and Exact Anchor Text In Links Hurt a Site Post Penguin?
Just got a client whose site dropped from a PR of 3 to zero. This happened shortly after the Penguin release, June, 2012. Examining the site, I couldn't find any significant duplicate content, and where I did find duplicate content (9%), a closer look revealed that the duplication was totally coincidental (common expressions). Looking deeper, I found no sign of purchased links or linking patterns that would hint at link schemes, no changes to site structure, no change of hosting environment or IP address. I also looked at other factors, too many to mention here, and found no evidence of black hat tactics or techniques. The site is structured in silos, "services", "about" and "blog". All page titles that fall under services are categorized (silo) under "services", all blog entries are categorized under "blogs", and all pages with company related information are categorized under "about". When exploring the site's links in Site Explorer (SE), I noticed that SE is identifying the "silo" section of links (i.e. services, about, blog, etc.) and labeling it as an anchor text. For example, domain.com/(services)/page-title, where the page title prefix (silo), "/services/", is labeled as an anchor text. The same is true for "blog" and "about". BTW, each silo has its own navigational menu appearing specifically for the content type it represents. Overall, though there's plenty of room for improvement, the site is structured logically. My question is, if Site Explorer is picking up the silo (services) and identifying it as an anchor text, is Google doing the same? That would mean that out of the 15 types of service offerings, all 15 links would show as having the same exact anchor text (services). Can this type of site structure (silo) hurt a website post Penguin?
Technical SEO | | UplinkSpyder0 -
Google Penguin - Target Landing Page
Hello, One of our sites have been hit by the first penguin update back in April and ever since then we have been removing links and submitting reconsideration requests... It only seems to have affected our home page as some of our internal landing pages are still ranking OK in the SERPS #1 / #2. I'm just wondering if we created a landing page for this keyword and drove high quality / relevant links to this landing page could we get it to rank higher than our homepage even though our Homepage is on the 5th page.Hope the above make sense. Has anybody had any joy with this?
Technical SEO | | ScottBaxterWW0 -
Are gallery sites ok post Penguin?
We're getting ready to re-launch a redesigned site and I was hoping to use the opportunity to get some quality links. Are some of the higher-quality web design gallery sites still ok to submit to? Did Penguin have any effect on these? Just looking for opportunities for a little boost from our re-launch.
Technical SEO | | _JP_0 -
Diagnosing a Penguin Demotion
Whilst ive noyt hit the panic button just yet ive learnt that a specific target term I was optimising a site flor has dropped off the Google radar from forth to zero 😞 The site is www.davidclick.com the target term was "York wedding photographer" and the demotion happened at the end of March this year, below illustrates the carnage.. http://i216.photobucket.com/albums/cc53/zymurgy_bucket/target-term-demotioncopy.jpg When i first learnt about this I began to wonder if I was a victim of the Penguin update. I suspected i might so I ran a test to see how many inbound links used the target term York wedding photographer and here is what i found... Only one site http://www.singingwaitersx2.com/links/ and at a push this site also http://york-wedding-photographer.blogspot.co.uk/ So my question is have i fallen foul to the penguin update? If yes then is the only remedy to block the aforementioned site links via this technique: http://www.htaccess-guide.com/deny-visitors-by-referrer/ Thanks in advance, David
Technical SEO | | Nightwing0