Does my actual blog post title have any effect once I create a title tag for SEO purposes?
-
A little confused about this. Reason I ask is that using my actual title for my title tag sometimes isn't the best for getting ranked, so the title and title tag are sometimes not the same.
-
I agree Ben there is an art to creating catchy blog titles. Its extremely important to craft a unique, attention-grabbing title to get readers to click- through to the blog posting.
A good title is the key to enticing more readers! Viewers don’t have time to read every blog post if they’re looking for content on something specific. They will want to know exactly what the content will tell them from the title. If the title doesn't have a promising deliverable, viewers will move onto a blog that does promise exactly what to expect in the content. Viewers aren't going to click on the posting unless they have already been hinted at how reading it will benefit them.
I would suggest search for some useful tips to how to make the most of a blog title, try http://www.eyeflow.com/8-blog-titles-that-encourage-a-click-through/ and let me know if you are seeing any increases in traffic!
-
If your blog title is fed into the H1 then it will make a difference.
I'd recommend having a look at the SEOMox 2011 Ranking Factors Survey which looks at on page ranking factors.
http://www.seomoz.org/article/search-ranking-factors#metrics-6
That being said I think there is an art to writing blog titles/headlines. I'd personally sacrifice having a perfect SEO title for having one that's punchy and attention grabbing.
-
Hi there,
The actual blog post title will be regarded as text on the page, just as any other text is, unless of course it also servers as an H1 or H2 tag (in which case, it'll be viewed as the heading). It won't have the significance that the text in the title has, but will still add to the overall keyword usage / targeting on the page.
Cheers,
Jane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title Tags not Displaying in SERPs Correctly
We have two websites that are very similar. One is .co.nz and the other is a .com.au. I've noticed some of our page titles are displaying differently in SERPs even though the title tags are formatted the same:e.g. The title: "PC Games | at Mighty Ape Australia" shows as: "PC Games | at Mighty Ape Australia - MightyApe.com.au"It's showing with extra text "- MightyApe.com.au". Whereas the NZ result for the title "PC Games | at Mighty Ape NZ" is fine i.e. displays as: "PC Games | at Mighty Ape NZ"Does anyone who why this might be happening?P.S. It's odd that in the Australian results the site links don't show up even though the sites are structured the same.
On-Page Optimization | | kevinliao0 -
Title Tags: Does having the singular and plural version of the keyword hurt the ranking?
I'm wondering if there is a duplication issue with having a singular AND plural version of a keyword in the Title Tag. For example: Wood Desk - Wood Desks| Furniture Store Would this help or hurt my ranking for this URL? I can’t find a concrete answer for this under Moz’s “Title Tag SEO Best Practices Page.” Thanks for your help!
On-Page Optimization | | jampaper0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
Blog URL
I know that this question has been asked in the past, and that website.com/blog is better for seo purposes than blog.website.com. We want to setup a custom blog on our site, using Wordpress. Our designers/host are telling us that buy using website.com/blog can causes issues b/c Wordpress is open source, and our site could be hacked? Is there anything we should do about this? Any suggestions? Any Advice appreciated!!! Thanks!
On-Page Optimization | | TP_Marketing0 -
Are Title meta tag keywords case sensitive'
Hi! One of the fixups that SEOmoz analysis reports is that my main keyword isn't part of the page title. The problema is that the keyrord is there but in uper case while i introduced a lower case keyword for analysis (see the example). BEAUTY (it's in the page title) beauty (that's the keyword i'm analysing) Regards, OV
On-Page Optimization | | ovieira0 -
Tags creating duplicated content issue?
Hello i believe a lot of us use tags in our blogs as a way to categorize content and make it easy searchable but this usually (at lease in my case) cause duplicate content creation. For example, if one article has 2 tags like "SEO" & "Marketing", then this article will be visible and listed in 2 urls inside the blog like this domain.com/blog/seo and domain.com/blog/marketing In case of a blog with 300+ posts and dozens of different tags this is creating a huge issue. My question is 1. Is this really bad? 2. If yes how to fix it without removing tags?
On-Page Optimization | | Lakiscy0 -
The Better Title to Use?
Hello Mozers- I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great. 1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona 2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona. Thanks!!
On-Page Optimization | | Red_Spot_Interactive0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920