Link Building after Google updates!
-
Hello All,
I just wanted to ask the question to start a discussion on link building after the Google Updates. I haven't been very proactive lately with regards to link building due to the updates and not wanting to get penalised!
Are there any link building trends/techniques people are using since the changes?
Thanks,
seo_123
-
The one word answer to this will be ‘ware the white hat’
Actually Link Building is a creative game so the limit to link building is your creativity… but here are my recommendations or you can say the type of links that I prefer to build.
- Build Relationship
Research and find the list of people who are active in your industry they can be bloggers, influencers, business owners, review writers and many… try to reach out to them and build strong relationship as this will help you while you will ask out for links to them.
- Manual Reach
This is hectic but somehow you have to do that no matter what… try to build quality content on you website and reach out to relevant websites and people and request link (while being creative)
- Guest Blogging
Reach out to bloggers and offer them to write about relevant topics for FREE.
- White Papers
Research and create a link worthy white papers and allow your target audience to download it for FREE. Usually the FREE get more natural links
- Launch a Contest
This will help you cater new eye balls and if you contest is interesting and informative at the same time you will defiantly going to get links from bloggers and even magazine sites.
- Press worthy Activity
Introducing a product, major changes in business models or anything that is Press worthy will be helpful to get more and more links from Press websites…
The ideas are endless… all you have to do is to put down all of them on the paper and see what is possible for you and what isn’t
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Low quality links
Hi I have found a lot of links from a majestic report (not found on moz open site explorer). inwhich I have found lots of links from 2010 and possibly earlier which either I can't get hold of the webmaster. Is a disavow the right way to go if I can't get them removed myself? Also I have noticed that there are a lot of free directories listing new pages from our site and I am concerned Google are going to find these. I surpose there is nothing I can do about this, does anyone have any recommendations.
White Hat / Black Hat SEO | | Cocoonfxmedia0 -
Someone has built low quality links to my site - what should I do?
Hey guys, I was wondering whether you could offer me some help on something. One of the site's I'm working on has a blog attached to it and we sometimes accept guest posts from authors. A month or so back we published a blog that has been attracting a number of low-quality backlinks. Having looked into the matter further, it turned out that the client who had created the guest post was doing something called "tiered link building" and was building crappy links to their guest post content on other websites. I have subsequently deleted the blog post in question - will this devalue/cancel out the inbound links pointing to the original URL? Or do I need to do something extra? Disavow even? Comments appreciated!
White Hat / Black Hat SEO | | Webrevolve0 -
Is it still considered reciprocal linking if one of the links has a nofollow tag?
I have a popular website in which I include nofollow links to many local businesses, like restaurants and retailers. Many of the businesses are local startups that are more focused on word of mouth and often have no idea what SEO is. Seeing as I am already mentioning them on my website and my readers are finding them via the links, I want to reach out to these businesses to see me if they might give me a link since I have been linking to them for years. My question is: If these business owners decide to link to my wesbite and they give me a 'followed' link, will this look like reciprocal linking in the eyes of search engines? In other words, does the nofollow tag I put on my links to other businesses negate the reciprocal link penalty since both parties are not benefiting from a link juice exchange?
White Hat / Black Hat SEO | | AndrewHill0 -
Removing Unnatural Link Penalties
As soon as I began working in my current position at my current company I noticed my predecessor's tendency towards buying link packages from blackhat companies... I knew we were being penalized, and had to prove to him that we needed to halt those campaigns immediately and try our darndest to remove all poison links from the internet. I did convince him and began the process. There was 57% of our backlinks tied to the same anchor phrase with 836 domains linking to the same phrase, same page. Today there are 643 of those links remaining. So I have hit a large number of them, but not nearly enough. So now I am getting messages from Google announcing that our site has been hit with an unnatural link penalty. I haven't really seen the results of this yet in the keywords I am trying to rank for, but fear it will hurt very soon and know that I could be doing better in the meantime. I really don't know what to do next. I've tried the whole "contact the webmasters" technique and maybe have had 1/100 agree to remove our links. They all want money or don't respond.. Do I really need to use this Disavow tool?
White Hat / Black Hat SEO | | jesse-landry
I hear mixed things about it.. Anybody with experience here like to share their stories? Thanks for the moral support!0 -
Link-Building - Directories
Hello, The SEO world is a bit confuse in the last months with the Google Antartic updates. Its normal since Google is trying to kill SEO to have more Adwords publicity results. My most recent doubt is about directories. I heard Matt Cutts from Google in a recent Google Hangout saying that registering a website in directorys was ok, but not the ideal method to become relevant in the internet world. However it seems that this procedure is not against the Google policies. Now, here in the forums, I already saw someone writing about adding your site to directories and how dangerous that situacion is. So, whats your opinion about adding your site to free and pay directories as first link-building strategy? If directories are out of the question, why SEOmoz as a huge list of paid directorys? Is SEOmoz outdate?
White Hat / Black Hat SEO | | PedroM1 -
How Can I Check Competitors Linking Profile?
If I'm looking for weak points in my competitors linking structure, how can I use Open Site Explorer to do that? In other words, I'm not sure how to use Open Site Explorer? Zane
White Hat / Black Hat SEO | | Springboks0 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111
