Adwords Clicks correlating to Analytics Paid Visits

[Sarbs]

Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics.

Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis.

e.g 16th May.

Analytics > TrafficSources > Sources > Search > Paid = 208 visits

Adwords > All Campaigns, Total Clicks = 1153

i have found a few other questions asking the same thing here and here but dont feel they answer my question.

We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled.

Thanks, Tom.

[EugeneF]

It is possible that you have some broken links (bad urls) in you ads.  Adwords checks to make sure your links are valid when you set up the ads, but if something changes with your website url later, you can go a long time before you notice that the clicks you are paying for are not landing on your website.

[MalcolmGibb]

If Analytics is properly set up and connected to Adwords the first steps I would take are to review each campaign in Analytics and Adwords.

You should be able to cross-reference each campaign in Analytics with Adwords to review click/visit data. This way you may find a discrepency in a particular campaign - check landing pages, do they have the correct Analytics code?

It is most likely down to either incorrect or missing Google Analytic codes. Check that first.