Best practice for rich snippet product data - which page shows up?
-
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets.
I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
-
I really recommend you watching the video I posted below, it is a SEOmoz webinar on Rich Snippets.
The markup should be on the product pages themselves, the offurl tag could complicate things. The other questions that you have I'm not too sure of.
I hope this helps.
Zach
microformats-real-life-use-cases microformats-real-life-use-cases
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
Updating product pages with new images - should I redirect old images ?
Hello,
Technical SEO | | ninjahippo
We have approx 900 products on our website. Over the coming months we will be replacing the product images. At the moment they have file names like 'green_widget_54eb3a78620be.jpg'
the random jumble at the end of the filename was apparently to keep file names unique. We have removed the jumble part and will have file names like:
'black_widget_with_stripe_001.jpg' The CMS removes the old main image when a new main image is uploaded. But we could change this to leave the old image, but not use it. My question is should we: redirect the old file name to the new file name? upload the new image, and leave the old image in place Or do we just ignore.0 -
Why are my 301 redirects and duplicate pages (with canonicals) still showing up as duplicates in Webmaster Tools?
My guess is that in time Google will realize that my duplicate content is not actually duplicate content, but in the meantime I'd like to get your guys feedback. The reporting in Webmaster Tools looks something like this. Duplicates /url1.html /url2.html /url3.html /category/product/url.html /category2/product/url.html url3.html is the true canonical page in the list above._ url1.html,_ and url2.html are old URLs that 301 to url3.html. So, it seems my bases are covered there. _/category/product/url.html _and _/category2/product/url.html _ do not redirect. They are the same page as url3.html. Each of the category URLs has a canonical URL of url3.html in the header. So, it seems my bases are covered there as well. Can I expect Google to pick up on this? Why wouldn't it understand this already?
Technical SEO | | bearpaw0 -
Rich Snippet Date Removal
Hey Mozzers, I'm having a real problem getting some rich snippet data to go away! Normally i'm all for it, but in this case it's giving our department page a video rich snippet and also a really super old date (i'm not sure if this is connected with the video rich snippet, but it showed up at the same time). The SERP is here: https://www.google.co.uk/search?q=pool+table&pws=0&hl=en&num=10 We are 3rd for our page http://www.libertygames.co.uk/store/pool_tables/ I can't find the date Google is using anywhere on the page, in the headers or file dates or anything. I've even removed the video markup and removed the page from the video sitemap, the rich snippet testing tool confirms this : http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.libertygames.co.uk%2Fstore%2Fpool_tables%2F Does anyone have any ideas why this might be showing up or if there is a way to speed up getting it off there and our old meta description back? I'm pretty sure it's killing our click-throughs. Thanks in advance, Stuart
Technical SEO | | stukerr0 -
How to structure rich / multi-media on Category pages to pass the link juice?
Fellow SEOs, I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy
Technical SEO | | Troyville0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
What is consider best practice today for blocking admins from potentially getting indexed
What is consider best practice today for blocking pages, for instance xyz.com/admin pages, from getting indexed by the search engines or easily found. Do you recommend to still disallow it in the robots.txt file or is the robots.txt not the best place to notate your /admin location because of hackers and such? Is it better to hide the /admin with an obscure name, use the noidex tag on the page and don't list in the robots.txt file?
Technical SEO | | david-2179970
