Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
[e-commerce] Should I index product variants?
-
Hi guys,
I have e-commerce site, that sells car tires. I was wondering would I benefit from making all Product Variants ( for example each tire size ) as different page, that has link to the main product to provide some affiliation, or should I make each variant noindex, and add rel=canonical to the main product.
The benefits from having each variant indexed can be many:
-
greater click through rate
-
more relative results for customers
-
etc.
But I'm not sure how to handle the duplicate content issue ( in this case, only the title, URL and H1 can be different ).
Regards.
-
-
I agree with Mat on this one. Also, building links to one page and making it stronger can lead to it ranking well for those same long-tail terms that are only in the on-page copy instead of in the page titles.
Also, I think the one page approach is a better experience for the users.
-
Unless you can genuinely and legitimately justify unique content for each I would either canonical them from the start or better still get them on one page.
I know it sounds like an easy long-tail win, but it can go horribly wrong. I'm currently working on a site that is being heavily penalised as a result of a similar approach and we're having a nightmare getting the thin content out of the index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you index a Google doc?
We have updated and added completely new content to our state pages. Our old state content is sitting in a our Google drive. Can I make these public to get them indexed and provide a link back to our state pages? In theory it sounds like a great link building strategy... TIA!
Intermediate & Advanced SEO | | LindsayE1 -
Removing UpperCase URLs from Indexing
This search - site:www.qjamba.com/online-savings/automotix gives me this result from Google: Automotix online coupons and shopping - Qjamba
Intermediate & Advanced SEO | | friendoffood
https://www.qjamba.com/online-savings/automotix
Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. and Google tells me there is another one, which is 'very simliar'. When I click to see it I get: Automotix online coupons and shopping - Qjamba
https://www.qjamba.com/online-savings/Automotix
Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. This is because I recently changed my program to redirect all urls with uppercase in them to lower case, as it appears that all lowercase is strongly recommended. I assume that having 2 indexed urls for the same content dilutes link juice. Can I safely remove all of my UpperCase indexed pages from Google without it affecting the indexing of the lower case urls? And if, so what is the best way -- there are thousands.0 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Infinite Scrolling: how to index all pictures
I have a page where I want to upload 20 pictures that are in a slideshow. Idea is that pictures will only load when users scroll down the page (otherwise too heavy loading). I see documentation on how to make this work and ensure search engines index all content. However, I do not see any documentation how to make this work for 20 pictures in a slideshow. It seems impossible to get a search engines to index all such pictures, when it shows only as users scroll down a page. This is documentation I am already familiar with, and which does not address my issue:
Intermediate & Advanced SEO | | khi5
http://googlewebmastercentral.blogspot.com/2014/02/infinite-scroll-search-friendly.html http://www.appelsiini.net/projects/lazyload http://luis-almeida.github.io/unveil/ thank you0 -
Redirecting index.html to the root
Hi, I was wondering if there is a safe way to consolidate link juice on a single version of a home page. I find incoming links to my site that link to both mysite.com/ and mysite.com/index.html. I've decided to go with mysite.com/ as my main and only URL for the site and now I'd like to transfer all link juice from mysite.com/index.html to mysite.com/
Intermediate & Advanced SEO | | romanbond
When i tried 301 redirect from index.html to the root it created an indefinite loop, of course. I know I can use a RewriteRule.., but will it transfer the juice?? Please help!6 -
Reducing Booking Engine Indexation
Hi Mozzers, I am working on a site with a very useful room booking engine. Helpful as it may be, all the variations (2 bedrooms, 3 bedrooms, room with a view, etc, etc,) are indexed by Google. Section 13 on Search Pagination in Dr. Pete's great post on Panda http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world speaks to our issue, but I was wondering since 2 (!) years have gone by, if there are any additional solutions y'all might recommend. We want to cut down on the duplicate titles and content and get the useful but not useful for SERPs online booking pages out of the index. Any thoughts? Thanks for your help.
Intermediate & Advanced SEO | | Leverage_Marketing0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0