Keyword optimization of main keyword across site.
-
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO.
So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density?
Similarly how should I create other pages?
How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
-
You should optimize one page for "payment gateway", it can be your main page or a landing page. The other pages should be optimized for different keywords and not competing against each other. This will increase page rank for each page and make them all powerful pages vs one or two pages being strong and the rest being weak. Hope this helps. Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site folder hierarchy 2016 ?
Hi, Would you say that based only on the "folder structure" that "somedomain.com/focus-keyword" has better conditions to rank well than "otherdomain.com/general-keyword/focus-keyword" ? Using Yoast SEO for WordPress when creating automatic XML sitemaps, URLS with subfolders seems to be getting lower priority. Thanks!
On-Page Optimization | | Agguk0 -
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
SEO For Replacement Site
I have a client with a website that has gotten a bit outdated. We've already built his new website and optimized it, but I'm trying to figure out the best way to replace the site while doing the least amount of damage to his current Google rankings. He's ranking #1 for some very competitive keywords that are responsible for the bulk of his revenue, so we want to jeopardize that. We've already built a new site and written all new content, although the homepage page title, h1 header and meta descriptions will all remain what they currently are. I'm also trying to keep the keyword density as close to the current site as possible. I am aware of transferring all existing site URLS using 301 redirects. Can anyone provide any tips that I should use when replacing the site? Should I expect a slight rankings drop or am I worrying about nothing?
On-Page Optimization | | atstickel0 -
Is a site map necessary or recommended?
We have a website that has been up for the past 4 years without a site map. Google is indexing it. Do we need a site map? Do you recommend we create one and submit it to goggle and bing? The site is www.logobids.com Thank you.
On-Page Optimization | | IsaacH0 -
How many keywords max can I optimize each page for?
I don't want to over optimize by doing 1 keyword per 1 page, but then if I do more, seomoz on-page tool report doesn't give an A grade for each keyword I optimize. I usually optimize for max 3 keywords that are very closely related, meaning they use the same words. Ex. dentist los angeles, los angeles dentist, dentist in los angeles Am I on the right track or what's your recommendation? Should I create different landing pages for each keyword?
On-Page Optimization | | sub90900 -
How quickly should I change/edit sites to avoid potential over optimization penalty?
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours? Thanks for your help!
On-Page Optimization | | jdrrocks0 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
Optimizing for Neighbourhoods
Say I'm optimizing a website for a Veterinarian in North York, a neighborhood in Toronto. Is it important to use Toronto in the keywords/ keyword phrases? When people from within Toronto search for "North York Veterinarian" and "North York Dog Kennel" I want to be found. If I optimize a page for the keyphrases "North York Veterinarian" and "North York Dog Kennel" and only mention Toronto once in the footer with the office address will that be enough for Google to serve up these results in Toronto? Thanks,
On-Page Optimization | | OptioPublishing
Jason0