What's the best way to discover my business and search competitors?
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I am trying to figure out who the real competitors are for the domain that I have been recently handed.
Other than the client's references, which I don't think are the real competition (they are his benchmarks), how do I go about discovering the true competition?
What the simplest, most effective way to go about discovering my business and search competitors? Given that this is a web portal, aren't both of the latter the same?
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Once I find what the main keywords are, do I then have to search who is ranking form them on the 1st SERP for each keyword. Will these website appearing on the first page be the competitors I am looking for?
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What do they rank for and what are their main keywords? Find out the main keywords for the site and business and then go from there. Find the main competitors within those searches and then scope them out using SEOmoz competitive analysis tool to find out how they stand against your client.
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