Ecommerce SEO - product sort order

[tom.dollar]

Hi,

I've been trying to find the answer to this in google but having no luck.  In the current era, is it damaging to have products ordered randomly in an ecommerce website?

Also, how long would you suggest is a good length of time to establish your natural rank?  Ive launched and still work on several succesful ecommerce sites, but have recently launched a completely new venture - brand new url, brand new site and it has been live for around 5 weeks now, and although it is being found in search, it isnt doing as well as i'd like

using the moz pro tools ive picked up some issues and have in the last few days tweaked page titles, added 'nofollow' to all my filters, added content etc, so I feel as though ive reset the clock.

the site (it's an adult site by the way) is www.lovesauce.co.uk - would appreciate some feedback from the pro's

[tom.dollar]

many thanks for your answer.

to be honest it is largely because we have so many products, we felt it would give more of them a better shot at being viewed.

we have apc installed on the server, so the order doesnt shuffle with every page load, but it does change fairly frequently.

[TheeDigital]

Tom,

I would say it's not bad for SEO, however it might be bad for your customers.  What's the reasoning for the random order?  Was it A/B tested? Etc.

[TheeDigital]

Tom,

I would say it's not bad for SEO, however it might be bad for your customers.  What's the reasoning for the random order?  Was it A/B tested? Etc.

[tom.dollar]

hi, many thanks for your reply.

sorry i managed to stray from my original question, but to respond to what you've said, we are currently only getting around 30 visits a day, but as I say we are very new to the search engines and I have done an awful lot of seo mop up just recently.

back to my original question!  product ordering - I have mine set to random at the moment - but is this bad for SEO?

[William.Lau]

The thing may be your conversion rates. So some things you listed above seemed to be more SEO problems. Generally if you have traffic, you should convert at least one of those a long the line.

Lets say you have 100 unique visits a day, and this continues for about 4 weeks and you still don't get a sale, then something might be wrong. Are sales pitches good? Are they attracting the customer's searches?

These questions all depends on the niche, which I don't have any previous experience with adult niches. I would try to make sure the site is easy to use and navigate, has all the trust icons and SSL information. Easy contact us and etc.

Since you do have multiple ecommerce sites, you may want to see what tactics are converting best and if applicable use them on the adult site.

Note: At work, rather not look at an adult page, so can't see the site.