About to launch a new e-commerce site need help with anchor text's
-
Hey guys, I need some advice regarding the keywords I want to target for a new website. The website is e-commerce and is about 60% done but i wanted some advice.
home page - http://www.diamondengagement.com/
For link building purposes I only want to target the domain name for the anchor text "diamond engagement" and "diamondengagement.com"
for internal pages like ....
http://www.diamondengagement.com/engagement-rings/
I want this page to rank for "engagement rings" but that's a very competitive keyword. I was thinking for the first 3 or 4 months I only build links to this page with the domain name again "diamond engagement" and phrase anchor text's using "diamond engagement" than just out right building "engagement rings" or "engagement ring" to start off.
What are your thoughts??
-
I would start slowly building solely "branded links", stay away from anything that could be considered a "money term". Once you have some trust and authority for your brand I think it becomes safe to sprinkle a few "money terms" amongst your links to give Google a pointer. Alternatively don't do any link building and focus on producing quality, relevant content and links will grow naturally - then you don't have to worry at all!
-
Hi Harry,
If you do external link building you should not focus your anchor text on one or two chosen options (such as "diamond engagement"). Since the release of the penguin update, a lot of website have actually been penalized as their link profiles contained anchor texts that were purely their keywords that they want to rank for (looks super dodgy to Google). When building link, switch the anchor text around often to non-keyword ones such "click here" or "click here to access website", "company website" (just general ones).
I believe (not a 100% certain) that I once read that the anchor text with keywords you want to rank for, should be about 30% of the overall anchor texts used in your link profile.
Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How necessary is it to disavow links in 2017? Doesn't Google's algorithm take care of determining what it will count or not?
Hi All, So this is a obvious question now. We can see sudden fall or rise of rankings; heavy fluctuations. New backlinks are contributing enough. Google claims it'll take care of any low quality backlinks without passing pagerank to website. Other end we can many scenarios where websites improved ranking and out of penalty using disavow tool. Google's statement and Disavow tool, both are opposite concepts. So when some unknown low quality backlinks are pointing and been increasing to a website? What's the ideal measure to be taken?
Intermediate & Advanced SEO | | vtmoz0 -
Combining images with text as anchor text
Hello everyone, I am working to create sub-category pages on our website virtualsheetmusic.com, and I'd like to have your thoughts on using a combination of images and text as anchor text in order to maximize keyword relevancy. Here is an example (I'll keep it simple): Let's take our violin sheet music main category page located at /violin/, which includes the following sub-categories: Christmas Classical Traditional So, the idea is to list the above sub-categories as links on the main violin sheet music page, and if we had to use simple text links, that would be something like: Christmas
Intermediate & Advanced SEO | | fablau
Classical
Traditional Now, since what we really would like to target are keywords like: "christmas violin sheet music" "classical violin sheet music" "traditional violin sheet music" I would be tempted to make the above links as follows: Christmas violin sheet music
Classical violin sheet music
Traditional violin sheet music But I am sure that would be too much overwhelming for the users, even if the best CSS design were applied to it. So, my idea would be to combine images with text, in a way to put those long-tail keywords inside the image ALT tag, so to have links like these: Christmas
Classical
Traditional That would allow a much easier way to work the UI , and at the same time keep relevancy for each link. I have seen some of our competitors doing that and they have top-notch results on the SEs. My questions are: 1. Do you see any negative effect of doing this kind of links from the SEO standpoint? 2. Would you suggest any better way to accomplish what I am trying to do? I am eager to know your thoughts about this. Thank you in advance to anyone!1 -
Help needed on HTTPS
Hi Can anyone help me. I need some help with some example of large e-commerce sites going to https. Ideally these need to be e-commerce sites but any large site will be great, so that I can show the impact. The site can be based anywhere in the world, its more the impact I am after. Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Any reasons why social media properties are ranking higher than the site's own name?
The site below has social media properties and other sites coming up before it's own listing even for the exact search of the site name. Any ideas why this is happening? Link Any input is appreciated.
Intermediate & Advanced SEO | | SEO5Team0 -
Link Anchor Text - Best Practice?
Moz - Open Site Explorer using the following setup: Tab: Inbound Links
Intermediate & Advanced SEO | | Mark_Ch
Show: "all"
from: "Only Internal" I have run a number of random tests and have noticed the following results in the link anchor text. [No Anchor Text]
company name
website url
Home
etc. What is the best practice and naming convention to be used? Regards Mark0 -
Why isn't google indexing our site?
Hi, We have majorly redesigned our site. Is is not a big site it is a SaaS site so has the typical structure, Landing, Features, Pricing, Sign Up, Contact Us etc... The main part of the site is after login so out of google's reach. Since the new release a month ago, google has indexed some pages, mainly the blog, which is brand new, it has reindexed a few of the original pages I am guessing this as if I click cached on a site: search it shows the new site. All new pages (of which there are 2) are totally missed. One is HTTP and one HTTPS, does HTTPS make a difference. I have submitted the site via webmaster tools and it says "URL and linked pages submitted to index" but a site: search doesn't bring all the pages? What is going on here please? What are we missing? We just want google to recognise the old site has gone and ALL the new site is here ready and waiting for it. Thanks Andrew
Intermediate & Advanced SEO | | Studio330 -
Meeting Google's needs 100% with dynamic pages
We have bought into a really powerful search, very exciting We can define really detailed product based 'landing pages' by creating a search that pulles on required attributeseghttp://www.OURDOMAIN.com//search/index.php?sortprice=asc&followSearch=9673&q=red+coats+short-length Pop that in a link Short Red Coats on a previous page and wonderful, that gives a page of short red coats in price ascending order, one happy consumer, straight to a page that meets their needs Question 1 however unhappy Google right? Question 2 can we meet Google's needs 100% with a redirect permanent in an .htaccess file E.G redirect permanent /short-red-coats/ http://www.OURDOMAIN.com//search/index.php?sortprice=asc&followSearch=9673&q=red+coats+short-length
Intermediate & Advanced SEO | | GeezerG
Many thanks
CB0 -
Pro's & Con's of registering your customers?
I know that making a user register will drop the the conversion rate. However, there are a lot of sites that still stand by making users register before you can purchase. I was wondering if they know something that I don't that would outweigh the loss of those conversions. What exactly are the Pro's & Con's of making your customers register before being able to purchase an item?
Intermediate & Advanced SEO | | HCGDiet0
