Best practice for introducing new landing page to my site?
-
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy.
Example:
My homepage targets “Adelaide Cars”
I also want to target “Melbourne Cars” which I would do via a targeted landing page.
How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction.
If I was to just create the page, it would not make sense to have it in the main navigation.
Same goes from various industry type terms. Eg. pest control and exterminator.
How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
-
When i look at your question you are wondering how to present a targeted landing page for additional keywords, so you want to add new pages for some additional keywords.
The way I described is a tested solution for this. I've used this method on many websites all rank number 1 for the main specific keyword and some additional keywords.
But if this is not what you are looking for please let us know what you are looking for so we can answer your need.
kind regards
Jarno
-
Thanks for the great ideas, but this doesn't really help me to achieve what I am looking for.
-
James, the best way that I always recommend to my clients is the statistics and presentation. The more you will have stats the more people will link to you and how good your presentation is will help you get more and more natural links.
Stats are something that isn’t SPAMMY content and at the same time attract users and get links from them!
Actually there can be multiple reasons how you can play around with it and stats is only one of the idea… there can be hundreds of different ideas that can come in to mind keeping the industry in mind!
-
James,
what you could do i just add a section to your homepage stating: Newly Added Content or something like that and their link to the new page using your keyword. We've tried this with some of our clients and it works just fine and besides your not spamming or participating in illegal activities that way.
hope this helps
Kind regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and My site ranki Drops in my site..Please I need your help
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and Drops in my site..Please I need your help
On-Page Optimization | | zizutz0 -
We have new website abexpress.ae. The website is not ranking in the first page when I search with the Domain name itself. Any tips to improve the SEO for a new website?
We have launched a website abexpress.ae. The website is not ranking well even if we search with the Domain name. The Domain authority of the website it 10. How to increase this?
On-Page Optimization | | AlliedTransport0 -
Best Site Architecture tool for analysis my & competitors site?
Hello All, I am really confused with my current architecture for Ecommerce site, can you please suggest any tool or software where I can analysis mine and competitors site architecture ? Thanks!
On-Page Optimization | | pragnesh96390 -
I have more pages in my site map being blocked by the robot file than I have being allowed to be crawled. Is Google going to hate me for this?
Using some rules to block all pages which start with "copy-of" on my website because people have a bad habit of duplicating new product listings to create our refurbished, surplus etc. listings for those products. To avoid Google seeing these as duplicate pages I've blocked them in the robot file, but of course they are still automatically generated in our sitemap. How bad is this?
On-Page Optimization | | absoauto0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Why is my site not ranking?
Could you please help me understand what is wrong with this site: www.award-certificates.com It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.
On-Page Optimization | | nicolebd0 -
Is reported duplication on the pages or their canonical pages?
There are several sections getting flagged for duplication on one of our sites: http://mysite.com/section-1/?something=X&confirmed=true
On-Page Optimization | | Safelincs
http://mysite.com/section-2/?something=X&confirmed=true
http://mysite.com/section-3/?something=X&confirmed=true Each of the above are showing as having duplicates of the other sections. Indeed, these pages are exactly the same (it's just an SMS confirmation page you enter your code in), however, they all have canonical links back to the section (without the query string), i.e. section-1, section-2 and section-3 respectively. These three sections have unique content and aren't flagged up for duplications themselves, so my questions are: Are the pages with the query strings the duplicates, and if so why are the canonical links being ignored? or Are the canonical pages without the query strings the duplicates, and if so why don't they appear as URLs in their own right in the duplicate content report? I am guessing it's the former, but I can't figure out why it would ignore the canonical links. Any ideas? Thanks0 -
Title tag best practices when domain and brand are the same
I know the old standard for title tag optimization is to use your brand name in the title for a multitude of reasons, all of which are indisputable The most important reason being any strength and awareness can aid in click-thru. But does this hold true for exact match domains? Considering the way a search result is displayed, any awareness and strength derived from using the brand in the title is automatically included in the search result of an exact match domain without having to sacrifice valuable characters in the title. The organic value (or value beyond simply seeing the brand displayed and nothing else) can't have that much of an impact, can it? For Example, given the result attached, is it worth it to repeat dog.com in the title if it is already showing in the result? dog.png
On-Page Optimization | | NextGenEDU0