Targeting high Page Authority sites vs high Pagerank sites for backlinks?
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For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority.
For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
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Yes, I would do so right away. DA and relatedness of a site is much more important then pagerank. You "could" use PR as a top level measure, but I would not suggest using PR as the only measure. You are definitely looking at the right information and I would change the strategy right away.
I hope this helps.
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