SEO for eCommerce?
-
I'm working on a game plan for the on-page optimization for a growing e-commerce site (https://www.boutine.com) and I'm wondering if anyone has any experience with similar projects.
Specifically, how to get the most SEO value out of product and category pages.
Thanks in advance!
-Adam
-
Adam, as it happens SEOMoz seems to be hosting a webinar on this very topic next week.
You can sign up here
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cookieless subdomains Vs SEO
We have one .com that has all our unique content and then 25 other ccltd sites that are translated versions of the .com for each country we operate in. They are not linked together but we have href lang'd it all together. We now want to serve up all static content of our global website (26 local country sites, .com, .co.uk, .se, etc) from one cookie-less subdomain. Benefit is speed improvement. The question is whether from an SEO perspective, can all static content come from static.domain.com or should we do one for each ccltd where it would come form static.domain.xx (where xx is localised to the domain in question)
Intermediate & Advanced SEO | | aires-fb770 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
Ecommerce website consolidation
I have a large ecommerce site and several smaller nitche ecommerce sites. All have the same products, but the smaller sites are loosing traffic. I want to combine all the sites to the larger site so it will be easier to manage, but I don't want to loose any rank on the smaller sites. Example: www.yourpromopeople.com - This is the large site I want to use. www.logocoolies.com www.fourcolormagnets.com - These are a couple of the smaller sites I want to combine with the larger one. Questions: What are the pros and cons in doing this? What would be the best way to do this? Would redirecting the URL's to the larger site's product pages do the trick or is there a better option? Thanks for the help.
Intermediate & Advanced SEO | | JHSpecialty0 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0 -
How do I make my URLs SEO friendly?
Hi all, I am aware that overly-dynamic URLs hurt a website's SEO potential and I want to fix mine. At present they look like this: http://www.societyboardshop.co.uk/products.php?brand=Girl+Skateboards&BrandID=153 What do I need to do to fix them please... do I add some code to the htaccess file? Many thanks, much apreciated. Paul.
Intermediate & Advanced SEO | | Paul530 -
Ability to predict the future of SEO?
I just finished watching a documentary on Ray Kurzweil, Transcedent, and began to familiarize myself with his book, The Singularity is Near. During Ray's explanation of prediction through data gathering and extrapolation, he predicts that by 2029 AI and humans will have merged. We can debate this at another time, but I was wondering if any of the statistics/data is used by SEO professionals to predict where SEO may be going in the next 12-48 months. It has been my experience that SEO is very reactionary, and very few put their neck out on a limb to predict where it is going. I was just hoping that some of you may share your thoughts on what you are focusing on and where you are steering your clients in order to be ahead of the curve without hurting current placement. Anyone care to share?
Intermediate & Advanced SEO | | dignan990 -
Whitelabel stores and consequences for SEO
Hello I have a very important question to you. We are planning to a open 2 – 5 “whitelabel” web shops in each country that run on the same platform and server (Demandware) as our current web sites. Each white label site will have own domain. The product selection will be identical and prices will be identical, but the sites will be branded differently with other logo and colors and name for the store. The question is about the consequences for SEO for such project. What are the risks for the rankings for us, if the whitelabel products have same product descriptions and names as our existing web shop has? Will it affect our rankings? How would google rank 3 whitelabel stores that have own domains but otherwise identical product content? What is the minimal that should be changed from SEO point of view in order to avoid Google penalties or ranking problems? Looking forward to hear from you Greetings,
Intermediate & Advanced SEO | | EuropeanSEOguy
Rolf0 -
What are the most underrated SEO tactics?
Looking over the discussion of underrated SEO tactics at http://sphinn.com/story/178993/ , I'm curious if folks here have any favorite SEO tactics that they feel are ignored, underrated, or somehow not appreciated by the community at large. Any thoughts? Among the tactics listed in the Sphinn post: Blog commenting Analytics to identify low-hanging keyword fruit Getting your site set up properly at the server level Unique and relevant imagery Internal links Google Place page optimization Several more... Any others that should be included? I'd personally add segmenting your keyword traffic into trademark (those that mention your brand name) versus non-trademark segments for more thorough analysis.
Intermediate & Advanced SEO | | jcolman2